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Writer's pictureMichael Angelo Caruso

Sales can always be better

Updated: Jun 22, 2019

Yep, you know it and I know it: it's almost impossible to have too much sales revenue.


Things can always be better, when it comes to selling.


So what's the hold up?

It's a jungle out there, that's the friggin' hold up.

Prospects are famously unreachable or say maddening things like "We already have a vendor"--who doesn't?

Comedians would call this a "tough room," but there's nothing funny about a sales team that performs beneath its potential.

Movies have been made about adventures in selling, like the classic, Glenngarry Glen Ross.

Watch and wince, as Shelley (Jack Lemmon), botch's a sale 30 times in less than three-minutes.


Step one: Identify the problem

The first step in boosting sales is to figure out what's wrong.


Here are a few of the selling snafus I can spot in the video:

  • No pre-qual

  • Lack of respect (3 infractions--not even a handshake!)

  • Overly familiar (5 infractions--"I've never been afraid of familiarity" lol)

  • Non-useful small talk

  • Lying (at least 4 fibs--"I wouldn't try to sell you...")

  • Not listening

  • Pushy (countless infractions--"Let's take my car")

  • Sales speak (multiple instances)

  • Desperation

  • Asks only three questions (none of which are useful)

The above scene is depressing because it's so real.

Good training more than pays for itself

I've helped sales teams on five continents and in 49 of the 50 states. Here's what I've learned:


Every selling problem can be fixed.

Let's jump on a quick call and see what's possible for helping your team at an event or right away through my online coaching program.

Choose a convenient day/time for your free consult at: https://meetme.so/appt

Yep, you can invite others to the call.

I look forward to talking with you and remember, as Blake (Alec Baldwin) says in Glengarry Glenn Ross--"Coffee is for closers."

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