Are you hiding your brand?
- Michael Angelo Caruso
- Jul 24, 2020
- 1 min read
Updated: Feb 12, 2022
In 1995, fashion designer Kate Spade had enjoyed only moderate success marketing her handbags.
Although big department stores were placing orders for her brightly colored, sharp-cornered bags, the designer wasn't even breaking even.
Kate's personal savings account was running low and she even considered shutting down the brand, until she got the idea that quadrupled sales and staged the sale of her company for $158 million.
The big idea? She moved the Kate Spade logo from the inside of the bag to the outside.
Do you have a "Kate Spade problem?"
This is a great metaphor for so many speakers and presenters who all but keep their brand a secret, by:
Working only for someone else
Always presenting inferior, third-party content
Representing a corporate or franchise brand
Being tethered to silly guidelines
Working ridiculous hours
Being under-appreciated and way under-paid
It doesn't have to be this way
If this is your situation, we should at least jump on a call to talk about what's possible.
Because clarity is a wonderful thing.
Choose a good day/time for your free consult at MichaelAngeloCaruso.com/talk. Don't hide what you have to offer. It never works out.
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Really enjoyed the Are You Hiding Your Brand post such a strong reminder to lean into who you really are instead of holding back. If I were facing these ideas, I’d want to show up confidently in my Dallas Cowboys Team Badge Classic Rib Varsity Jacket bold look for a bold brand.