[Note: This content was first published in Michael Angelo Caruso's Friday5 newsletter. Subscribe to receive life hacks, communication strategies, movie recommendations, exercise tips and more.] Branding Fashion designer, Kate Spade, had a struggle launching her business. The big stores were ordering her handbags, but Kate wasn't making any money and her cash reserves were running out. She almost shut the brand down.
Then came the idea that super-charged her company and