It's always good to have options.
My clever friend, Charlie Wollborg, from Curve Detroit, has reminded me that it’s okay if "Plan A" doesn’t work. There are 25 other letters in the alphabet.
Charley’s correct. When it comes to marketing plans or e-mail Subject lines or which video to post, it’s always better to have choices.
And that’s what the pop band America figured out when one of its founding members left the band just when all their hard work was paying off.
Dan Peek left the America in 1977, when the band was on top of the world, thanks to mega hits, such as Horse With No Name and Ventura Highway.
Remaining members, Dewey Bunell and Gerry Beckley decided to press on with something other than "Plan A." They produced many more hits as America and have kept their enterprise alive for decades.
Anyway, Dan Peek died a while back, at age 60, but the band plays on, thanks to "Plan F."
Always have a plan or two
An old, grim military maxim states: No plan survives first contact with the enemy.
Sure, things can and will go wrong. Especially when other people are involved.
Marketing plans, important presentations, travel -- all benefit from having options and choices.
I know a lot of smart people who actually plan for bad things to happen. They have a Plan B. And a Plan F. You should, too.
– Michael Angelo Caruso, Business Strategy Consultant, Detroit, Michigan