Readers always write . . .
Dear Michael,
Per your emails, I can see things are going well for you. Wish I could say the same, but business is way off and Corporate is only interested in providing national marketing, which doesn’t help me at a local level.
I have a blog on our corporate website, but it is heavily edited.
I’ve decided that I must do my own marketing. Social media has a huge potential and I need to get started. I want to create an online presence for Home Energy Audits in southeastern Michigan. I have a personal Facebook page that is somewhat neglected. I recently looked at your pages on LinkedIn and Twitter and Facebook.
I went to see you on YouTube. Your videos look great! (To this day, I employ your “smiling through doorways” technique and it works.)
You have a number of different products that can help me. What do you suggest? I like the idea of getting my name on the FB URL, having an LI and TW account and others strategies that you may suggest. I am ready to get serious about marketing online. What other advice do you have for me, please?
Signed,
GGG in Michigan
My response . . .
Dear GGG–
Sorry your biz has had some rough sledding lately.
You’re right about a number of things.
1) You should do your own marketing. Marketing is way too important for you to rely on HQ.
2) Online marketing is the way to go. Social media marketing, in particular, is an effective, no-cost way to create more revenue.
3) My quick advice is to “systemize” Linkedin to grow your network. Add five people a day for 30 consecutive days. Try to add people who are pre-disposed to your message.
Add a guy named Terry Bean right away. He’s a local cat who knows everyone and can make introductions, especially on Linkedin.
Also, write an article on how someone can find a reputable person who does what you do (such as you!). Put it in a “5 Things to Look For . . . ” format.
Post the piece at a free article depot site such as www.EzineArticles.com.
Make sure your contact info is in the report. Then, offer the report at no cost to anyone who wants it. You can even re-purpose blog entries from your great collection at http://www.usinspect.com/blog/author/35. You’re a good writer, GG! Put this skill to work in new and profitable ways.
Keep giving status updates and advice in an 80/20 ratio on LI, FB and to a lesser extent, TW. Use a site such as www.ping.fm to have a single post show up on all three of your social media accounts.
Good luck, GGG!
Best,
Michael
P.S. Thanks for your interest in my information products and seminars. When you’re ready to invest a few bucks in marketing, consider:
A) http://tinyurl.com/CarusoSocialMediaEbook for $10
B) http://tinyurl.com/CarusoSocialMediaAudioCD for $39 or
C) http://tinyurl.com/GrowYourBusinessFLA4 for $75
Do NOT order all three. Choose a comfortable price point and be sure to use the great tips!
Tags: facebook, getting started, linkedin, michael Angelo Caruso, social media, twitter, youtube
