Posts Tagged ‘youtube’

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

We recycle garbage, why not compliments?

Saturday, August 6th, 2011
Michael Wickett Michael Angelo Caruso

With the great motivational speaker, Michael Wickett

Everyone’s turning green!  Recycling trash has become a major initiative for most of us.

Why not recycle good vibrations, too?  Compliments, for example, can be re-purposed over and over.  Do it right and hardly anyone will think you are bragging on yourself.

Consider how Dean La Doucer, Executive Director of the Southfield Area Chamber of Commerce in Michigan, introduced me at a speaking gig last week:

“I’ve had the pleasure of knowing many of the speaking greats over the past twenty five years, including Og Mandino, Dr. Susan Jeffers, Dr. Wayne Dyer, Michael Wickett, and Les Brown. I include Michael Angelo Caruso in that company!”


Be your own publicity firm

I was very impressed by Dean’s kind words.  The audience was impressed, too.  And if I recycle this great compliment, others can enjoy the message.

Here are some ways I can re-purpose what Dean said:

- Share it as a post on my Facebook

- Create a Facebook Note like this one

- Ask Dean to post as a Recommendation on Linkedin

- Write a blog post about it

- Put the story in a speech

- Use the testimonial to show others how to recycle compliments

- Record a video of me telling the story; post the vid on YouTube

- Ask Dean to record a video testimonial

- Shorten the quote and post as a Tweet


Recycle the nice things people say about you

Be strategic when using this marketing strategy.  Sharing these kinds of compliments can sometimes make you appear to be arrogant or cocky.

On the other hand, forwarding positive messages about your good work is in your best interest, right?  So, get out there and recycle!

-Michael Angelo Caruso; let’s connect on Twitter

How I use tags to sell online

Saturday, August 6th, 2011

tag internet marketing michael angelo carusoTags are fun and very useful.  It’s surprising that so few people use them.

On Facebook, you can use tags to add names to photographs.

On YouTube, you can tag a video with keywords and key phrases to increase views.  I use tags to create viral videos.

To see tags in YouTube, pull up a specific video and click “Show More.”  To change change or add tags to a video you’ve posted, click “Edit Video.”

And I use tags on these blog posts to increase hits.

Some tags are in all  my posts, such as:  Michael Angelo Caruso, Michigan, Detroit, speaker, author, seminar, info product, motivation


These H1 headings are important, too

Some of my tags are unique to that particular post, including:  the title tag (the title of the blog, video or whatever), whatever the H1 tags read (large font headings within a blog post, as above), and special keywords or keyword phrases unique to that post.

On YouTube, I use the special “secret” tags to ensure that most related videos are mine and not other speakers who happen to use similar tags.

If you one of my affiliates or joint venture partners, you may want to copy/paste these tags when you post about me and my info products or seminars.

-Michael Angelo Caruso, Internet marketer

Get bigshot Facebook friends to help you promote

Monday, July 18th, 2011

Michael Angelo Caruso social media tipsNote:  Michael Angelo Caruso will be giving his favorite Facebook marketing tips at a special evening program at Tre Monti Restaurant in Troy, Michigan on November 8, 2011.  Come have dinner, laugh, and learn!

If you don’t live in Michigan or can’t attend the dinner, you can order Michael’s audio CD and e-book on social media success.

________________________

Facebook is the biggest communication revolution since the invention of the telephone.

Initially known as “a good way to meet chicks,” Facebook is now a solid promotional tool that moves millions of dollars in products and services all over the world.  And for the most part, it’s free.

You’d think people would be adding people to their FB network like crazy, yet the average FB user only has around 165 friends.  Amazing.


Friend people with more friends than you

If you’re too lazy to build your own network, there is another strategy you can use.  Hitch your wagon to people with bigger wagons, by friending folks with large networks.  I’ve even started a Facebook sub-list I call 3K, which indicates which of my FB buddies has at least 3,000 friends.

By the way, I probably have a bigger wagon than you, which means that by connecting with me, you are increasing your marketing reach without even taking time to build your list.

Like I’ve indicated, this shouldn’t be your “Plan A,” but it works.

You can get into my airspace by connecting with me here:


Facebook

Find me on these four pages:

http://www.facebook.com/michaelangelocarusoFanPage

http://www.facebook.com/pages/Get-the-Word-Out/114088268614250

http://www.facebook.com/pages/Michael-Angelo-Caruso/50675712794

http://www.facebook.com/pages/5-Cool-Ideas/162724357106753

As a favor to me, please Like my Troy Rotary Facebook page at

http://www.facebook.com/TroyRotary

 


Linkedin

http://www.linkedin.com/in/michaelangelocaruso


Twitter

Twitter is more powerful than Facebook and Linkedin combined!

http://twitter.com/MichaelACaruso


YouTube

Watch a fun video, then subscribe and join my growing network here, too!

http://www.youtube.com/results?search_query=michael+angelo+caruso&aq=0


Just do it!

Connecting with me via all of the above links will introduce you to thousands of my friends and allow me to easily tag you in the future.  Do this with your other friends who are well connected, as well.  I hope all this new attention won’t go to your head.  lol

Welcome to the social media revolution and remember, don’t drink and type.

From Royal Oak, Michigan-

Michael Angelo Caruso

Social media tips galore

Thursday, June 23rd, 2011

Michael Angelo Caruso social media tipsThere are two types of people using social media.

The first type likes to mosey through a do-it-yourself program.  It’s a comfortable pace and they have a lot of fun.

The second type is always thirsty for ways to get practical tips that save time and produce revenue.  This group also has a lot of fun, but they also find ways to build brands and make money.

The latter group likes to “Facebook with purpose” and these are the folks who tend to seek me out for help.

Here’s a partial list of what I teach in my social media sessions, which will help you improve your business almost immediately.  This program includes dozens of proven strategies for securing a stronger Internet presence using Facebook (FB), Linkedin (LI), Twitter (TW), and YouTube (YT).

This is non-technical content:


Facebook is the New White Pages

- Learn how social media will help your biz when you use it as a system
- Appreciate how FB, LI and TW are alike and different
- Grow your friend list without getting slapped by the “Facebook police”
- Use Michael’s “3K Klub” trick to get FB friends to help you sell
- Protect your name online; learn valuable image marketing tips
- Discover the single best way to engage Facebook friends
- Add 100 additional connections in a flash
- Arrange for your FB posts to go to Twitter at the same time
- Use the “Notes” tab to provide more content
- Get Michael’s proven strategies for micro-blogging
- Improve dialog 0n FB, so you’re getting more biz and less small talk


Linkedin is the New Yellow Pages

- Get the most from cyber-introductions
- Learn LI’s best (hidden) feature
- Build a highly qualified list of prospects on Linkedin within 30 days
- Get a secret way to direct message groups of Linkedin contacts
- Arrange five more key Recommendations on Linkedin
- Learn clever ways to re-purpose those testimonials
- Leverage the power of LI groups
- Use LI polls to test-market ideas
- Market targeted messages to Linkedin sub-lists
- Why you should post .pdfs, even though Google can’t read’em
- Use Linkedin to push your competition off the first page  search results


Twitter, Video Marketing and How They Work Together

- Use Twitter as early warning system for customer service issues
- Connect your social media platforms
- Harness the awesome power of video marketing
- Learn why Twitter is more important than FB and LI combined
- Establish a Twitter presence by making 100 your firs day
- Improve your Twitter page background and readability
- Integrate your social media marketing with your regular distribution list
- Schedule your Tweets to occur 24×7
- Learn Video production secrets to save you tons of time and money
- Keep YT from recommending your competition in “related” vids
- Use video marketing to get happy customers to sell for you


Let’s talk!

Your first consultation is free! Just give my office a call at 248-224-9667.  Let’s get the word out.

The second most important web site for your business

Sunday, June 19th, 2011

Internet marketers and business owners always ask me where they should be putting their marketing efforts.  Of course, your company Web site is a critical place for you to spend time and money.

But what’s the second most important Web site for your business?  I’ll give you a hint.

It’s not Linkedin.  And it’s not your Linkedin business page, although you should have one.

It’s not your Facebook page.  And it’s not your Facebook business page.  You should have one of those, too.

The second most important Web site for your business is not YouTube.

It’s not even Google.

These are all valuable sites for marketing your products and services, but the one site that should be a part of every online business in 2009 is …

Twitter.

Here’s why in one sentence–Google crawls individual Tweets.  

You can post Facebook status updates all day and night, but Google will not see them.  The same is true for your Linkedin status updates.

But, Google indexes your individual messages on Twitter and makes them available to people doing Web searches forever.  Of course, you’ll be putting key words in your Tweets, but imagine what will happen when you’re putting your Web site address (or an abbreviated version of it) in 80% of your Tweets.

This is probably hard to imagine because Facebook and Linkedin don’t work like this.  Twitter is more powerful than Facebook and Linkedin combined!

That’s why, if you aren’t using Twitter, you are missing out on the greatest opportunity for building relationships with your customers and prospects.  You are missing out on the best free branding tool on the web.

And you are missing out on huge amounts of free traffic and increased sales!

There’s just no excuse for any business, large or small, to not be using Twitter, which has improved my reach immensely.  I’m on Twitter at @MichaelACaruso

Learn more about using Twitter and other social media platforms from my four CD program–a home or work study course titled, Social Media for Work.  For a limited time, I am including a free 30-page, social media e-book with all orders, so click today!

Best of luck on all your marketing efforts.  I you want training or other types of help, let me know.  Let’s get the word out!

-Michael Angelo Caruso, Royal Oak, Michigan

Oh, and you’re doing social media wrong

Thursday, June 9th, 2011

Is social media not fun for you anymore?

Lots of people are frustrated by Facebook and confused by Twitter.  They’re spending lots of time posting and setting up business pages, but not getting much for their efforts.

When things aren’t going right, it can be helpful to look at what you’re doing wrong.  I can help you in at least two ways.

1.)  I’m holding a cool social media event on Tuesday, June 14 in Troy, Michigan.  This event really is social.  There’ll be food, drink, music, and conviviality, whatever that is.

2.)  If you can’t attend, you can get the content on audio CD.  Use the Coupon Code SOCIAL to save a whopping $33, if you order within the next 24 hours.

Either way, you’ll get a ton of great information on how to improve your situation using the most revolutionary communication tool since the invention of the telephone–social media, baby.


Can I be direct with you?

Internet marketer, Michael Angelo Caruso, gives social media training.  I think one of the reasons for my success in the speaking and training business is that I’m a direct person.  I tell clients what they’re doing right and I tell them what they’re doing wrong.  I tell them exactly how to improve.

Not everyone likes my style.  Heck, I don’t like being told I’m wrong.  But when I get over my ego issues and really pay attention, I improve.

So, here I go again, being direct.  I hope it helps you improve.  Based on what I’m seeing out there…


Here’s what you’re doing wrong on social media:

Your accounts are stagnant.

You’re busy on Facebook, but not productive.

You’re selling too much and closing too little.

You follow the wrong people on Twitter.

You don’t allow comments on your blog.

You add people online, but don’t follow up in any meaningful way.

You have ads on your blog.

You’re not using RSS feeds.

Your blog posts are too short.

Your videos are too long.

You don’t follow people back.

You curse online.

You don’t “Facebook with purpose.”

You push the same updates to every platform.

You don’t edit your photos before posting.

You’re not producing enough content.


Want to know more?

Want to fix what’s wrong?  Wanna know what you’re doing right?

Then attend my great social media event on Tuesday evening, June 14 at the fabulous Tre Monti restaurant in Troy, Michigan.

If you can’t attend, order my Social Media That Works program on (4 audio CDs).  Use Coupon Code:  SOCIAL to get 1/3 off; save $33, but only for the next 24 hours!)

Let’s get your social media campaigns humming so more people can purchase your great products and services!

My social media links

Thursday, April 28th, 2011

facebook, linkedin, twitter, youtube iconsSocial media has become a monster way to build networks, promote products and services, and build an impressive Internet presence.

Just think what happens to your online profile when in addition to a Website and a blog, you have an account with Facebook, Linkedin, Twitter, Google+ and others.  (My links are below.)

To see how this works for people like me, simply type my full name into your favorite search engine.  See how I own the first ten pages of Google, for example?  Pretty cool!  You can do the same if you spend a little time and energy on social media networking.

Here are links to my favorite social media networks.  Simply click on the link to friend, follow or connect with me.  If we’re already connected, feel free to post “hello,” a compliment or whatever’s on your mind.

I’m big on Linkedin, Twitter, YouTube, Google+ and Facebook.  To connect with me on any or all these platforms, simply type “Michael Angelo Caruso” in the respective search box.

Okay, so I’ve given you my social media links.  Feel free to leave yours in the comments section.  What is your favorite social media platform?


Wanna market your products/services via social media?

social media marketing michael angelo carusoIf you have a social media following, you may want to share information about what you do to these folks.  Direct selling is considered bad form on Facebook, for example, so you may want to use a technique I invented called, “indirect selling.”  To learn more, listen to my Social Marketing for Business CDs.

See you online!

3 tricks for repurposing content

Sunday, April 10th, 2011

I generate a ton of content!

Michael Angelo Caruso's info productsYou may know that I produce a bi-monthly newsletter, post three blogs a week, and maintain multiple accounts on Linkedin, Facebook, and Twitter.

I also conduct monthly teleseminars, post tons of video on my YouTube and Vimeo channels and have created over 75 information products.

People often ask me how I get it all done.  Sometimes I wonder, too!


My favorite magic trick

One of my “tricks” involves repurposing content.  It’s a useful technique for anyone who works as a leader or supervisor, salesperson, customer service rep or whatever.

When you repurpose your great content, your information becomes accessible to more people in more convenient ways.  When your relevant content shows up in multiple places, YOU become more familiar, and people start thinking of you as an industry expert.  Pretty cool!

Do you ever give presentations?  Here are three easy ways to make your talk available in different modalities:

1) Record your live presentation with a digital recorder like those sold at Radio Shack. Then, import the sound file to a free audio editing program such as “Audacity” and burn audio CDs to giveaway or sell.

2) Record a three-minute highlight of your speech with a Flip video camera and post the clip on YouTube. Be sure to display your Web site on the “bottom third” of the screen to drive traffic to your Web site.

3) Publish an e-book version of your speech. Use voice recognition software to create a transcript or keystroke the speech into a Word doc (if you use a PC) and convert the document into a .pdf.

Oh, and congratulations! When you do #3, you’ll officially be a published author!


Churn out your own info products

For dozens of more tips on this subject and to generate a passive revenue stream for yourself, listen to my 60-minute audio CD, How to Create Info Products.  It comes with a 30-page e-book, too!

Thanks for your interest in self-improvement.  Now go repurpose some of your great content!

-Michael Angelo Caruso, Royal Oak, Michigan

Resume tip–your resume doesn’t matter

Sunday, March 6th, 2011

Readers always write…

Hi, Michael-

I’ve recently had to update my resume so I can upgrade my job.  I consider myself a good writer, but it’s been quite a challenge getting this project done.  I’m still not happy with my resume and wondering if you have any tips for me.  I’ve attached a copy to this e-mail message.  Thank you!

Sara in Bloomington, Illinois

Hi, Sara-

A lot of the best jobs are filled without using the resume process.  The best way to get a good job is through networking, which allows you to become recommended or “pre-approved” by a trusted third-party.  More info on how to do this in a future post.

So now that I’ve told you that a resume doesn’t matter, let me explain how you can make yours better…

Your resume looks very good, Sara!  I’m returning it to you with a few minor suggestions for improved grammar and syntax.  I am also listing my advice on how to “punch up” a resume.

Tips:

-  All the experts recommend a one-page resume
-  Play down past jobs (use one or two lines max for each)
-  Use present tense for present situation, e.g. “demonstrated” should be “demonstrates”
-  Use parallel construction for bullet points; begin each bullet with an active verb

Bonus ideas

Here are a couple of special “Michael techniques:”

/Recycle the exact language from the job posting.

/That way, your resume is more likely to make you look like the perfect fit.

/The resume is a kind of meaningless tradition.  It’s far better to secure the job first and then submit the resume as a required formality.

/So, how does one get the job before submitting the resume?  Use online research tools such as Linkedin and Google to learn more about the company.   Of course, you should visit the company’s Web site, but learn even more about the specific people involved such as:

-  Who will be interviewing you?
-  Who will you be working with?
-  Who will be your boss?
-  Who is your potential boss’s boss?
-  What can be learned from their social media or YouTube activities?

Once you have the names of these individuals, search them online to discover anything you can, such as:

-  Where they live?
-  What church do they attend?
-  Do they blog?
-  What they’ve presented on (presentation pdfs often come up in this type of search)

The idea is to get into the same orbit of one or more of these people so they can get to know you and possibly champion your cause.

Caveat:  Don’t be aggressive or even assertive when doing this.  A sincere compliment when friending someone on Facebook will usually do the trick.  You might contact the person to offer insightful research on one of their
favorite topics.  Don’t necessarily make it known that you are applying for a job.

When you show interest in others, others show interest in you.     -Michael Angelo Caruso, American author and speaker, (1958-present –ha!)

Then, when the moment is right, say something like, “Oh, by the way, the reason for my interest in xxxxx is that I’m thinking of applying for the xxxxx position.”

You’re on your way to a some useful information, an endorsement, a champion, and hopefully, a new job!

Good luck!

Michael Angelo Caruso, Royal Oak, Michigan