Posts Tagged ‘writing’

Blogging tip from Derek Jeter

Sunday, July 10th, 2011
Derek Jeter blog tip via Michael Angelo Caruso

Derek Jeter

Unless you’ve been hiding in a cave, you probably know that Derek Jeter recently became the 28th player to collect 3,000 hits.

This amazing accomplishment offers a great tip to writers everywhere.

To achieve three thousand hits, Jeter, a native of Kalamazoo, Michigan, had to get about 200 per year for 15 years.

That means no calling in sick, no extended batting slumps, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

This is great advice for writers, too.  If you’re putting together a 180-page book, you need to write roughly 10 pages per week for 18 weeks.

That means no calling in sick, no extend periods of writer’s block, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

If you’re blogging to create a brand or drive traffic to your Web site, you need to post a fresh 500 to 750-word blog three to five days a week.

Not easy, but certainly doable.  The key is commitment and follow through.

One might think these two ingredients are readily available, especially among major league baseball players.  Yet, remarkably, Derek Jeter is only the first New York Yankee player to achieve the 3,000-hit mark.

Congratulations, Mr. Jeter.  And thanks for the blogging tip.

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How to write and sell a book with Michael Angelo CarusoWant to write a book?  Michael Angelo Caruso is teaching a class on it, July 12 in Troy, Michigan.  Register today!

If you can’t attend, order his audio CD, How to Create and Sell Info Products.  It comes with a 30-page e-book.  Your money back if you are unsatisfied for any reason.

Resume tip–your resume doesn’t matter

Sunday, March 6th, 2011

Readers always write…

Hi, Michael-

I’ve recently had to update my resume so I can upgrade my job.  I consider myself a good writer, but it’s been quite a challenge getting this project done.  I’m still not happy with my resume and wondering if you have any tips for me.  I’ve attached a copy to this e-mail message.  Thank you!

Sara in Bloomington, Illinois

Hi, Sara-

A lot of the best jobs are filled without using the resume process.  The best way to get a good job is through networking, which allows you to become recommended or “pre-approved” by a trusted third-party.  More info on how to do this in a future post.

So now that I’ve told you that a resume doesn’t matter, let me explain how you can make yours better…

Your resume looks very good, Sara!  I’m returning it to you with a few minor suggestions for improved grammar and syntax.  I am also listing my advice on how to “punch up” a resume.

Tips:

-  All the experts recommend a one-page resume
-  Play down past jobs (use one or two lines max for each)
-  Use present tense for present situation, e.g. “demonstrated” should be “demonstrates”
-  Use parallel construction for bullet points; begin each bullet with an active verb

Bonus ideas

Here are a couple of special “Michael techniques:”

/Recycle the exact language from the job posting.

/That way, your resume is more likely to make you look like the perfect fit.

/The resume is a kind of meaningless tradition.  It’s far better to secure the job first and then submit the resume as a required formality.

/So, how does one get the job before submitting the resume?  Use online research tools such as Linkedin and Google to learn more about the company.   Of course, you should visit the company’s Web site, but learn even more about the specific people involved such as:

-  Who will be interviewing you?
-  Who will you be working with?
-  Who will be your boss?
-  Who is your potential boss’s boss?
-  What can be learned from their social media or YouTube activities?

Once you have the names of these individuals, search them online to discover anything you can, such as:

-  Where they live?
-  What church do they attend?
-  Do they blog?
-  What they’ve presented on (presentation pdfs often come up in this type of search)

The idea is to get into the same orbit of one or more of these people so they can get to know you and possibly champion your cause.

Caveat:  Don’t be aggressive or even assertive when doing this.  A sincere compliment when friending someone on Facebook will usually do the trick.  You might contact the person to offer insightful research on one of their
favorite topics.  Don’t necessarily make it known that you are applying for a job.

When you show interest in others, others show interest in you.     -Michael Angelo Caruso, American author and speaker, (1958-present –ha!)

Then, when the moment is right, say something like, “Oh, by the way, the reason for my interest in xxxxx is that I’m thinking of applying for the xxxxx position.”

You’re on your way to a some useful information, an endorsement, a champion, and hopefully, a new job!

Good luck!

Michael Angelo Caruso, Royal Oak, Michigan

5 Cool ideas for writing and selling your book

Monday, May 31st, 2010
Your info is worth money

Your info is worth money

Everyone has a “how-to” book in them.  Your lifetime of experience and acquired skill sets should probably be required reading for the next generation, yes?

That book is easier to write than you think.   Once written, you can market your knowledge to people more than willing to pay for it.  Social media can be a cost-free delivery system.

Use the profits from the book to pay down bills, shore up your battered 401K, buy a car or just have some fun.  Here are 5 Cool Ideas for writing and selling your book.


1.  Do it yourself, the publishing industry is broken, anyway.

Self-publishing e-books is an easy, very lucrative way to create passive income.  The process can be as simple as writing a 20-page e-book and saving it to a .pdf.  Arrange a payment gateway through Google or PayPal and start telling Facebook friends about your creation.


2.  You can publish a book, even if you’re not a writer.

Mark Victor Hansen simply collected stories others had written and titled the book series, Chicken Soup for the Soul.  Another great idea is to create other types of information products, instead of books.  Audio programs, for example, are very popular and in some cases, sell better than printed material.   And get this–audio programs are even easier to create than books.


3.  A writing “system” can help you be published in less than 90 days.

I often write books by accumulating information.  My 5 Cool Ideas books have been the result of collecting info, reworking the content and formatting related ideas in groupings of five.


4.  Blog your way to authorship.

Web logging on Typepad or WordPress is a an easy way to develop your voice and build a following at the same time.  Just post a few paragraphs twice a week and you’ll be amazed at how much content you can originate.


5.  Think about what comes next after what comes next.

Celebrate your finished book as a great achievement,  but remember that a book is almost always more powerful as a means to an end.  Being a published author opens the doors to many opportunities, including speaking gigs, consulting work and media attention.  Consider having other products and services to promote when your book is released.


Want more info on how to write a book?

Go to http://bit.ly/CreateSellYourInfoProducts

Good luck and keep writing!
Michael Angelo Caruso, Author of the 5 Cool Ideas books and creator of over 75 info products

Article Marketing–Your Shortcut to Success

Saturday, January 3rd, 2009

One of the best ways to build your brand is completely free to you.

Most businesses look to leverage every type of effective marketing strategy, yet they consistently overlook a useful and affordable technique known as “article marketing.”

Almost every company employs at least one industry expert.  This person can almost always produce one or two short articles on a topic of interest.  Publish the articles in trade publications that crave good content and Web sites.  Give industry-related companies permission to reprint articles at no charge.

Article marketing will brand you or your co-worker as an “industry expert,” which shortens your selling cycle and will attract more business faster.

Uses for the articles:

- Post them at http://www.EzineArticles.com and similar sites; note my “expert status” on EzineArticles and model my success
- Post them on your site
- Print and give them away to potential clients to build rapport and trust
- Allow industry-related companies reprint your articles in newsletters and on Web sites
- Re-purpose the content in your blog and in Facebook notes
- Let them accumulate so you can publish an e-book or p-book

It’s easier to do this than you might think.  Work with an experienced copywriter or editor to streamline the process.  I work with Paula Parisot and others.  Focus on only one article at a time.  Ideal article length is 400 to 500 words.

Get more info on how to build your brand from the How to Create Info Products audio CD and my interview with soccer Mom turned blogger, Paula Parisot.

Best of luck!