Feeling good is important enough to spend money on it. In fact, we do.
And there's a store in Royal Oak, Michigan that actually sells self-esteem. The Self Esteem Shop (248-549-9900), located at 32839 Woodward Avenue, sells books, audio programs and various signage that promote feelings of self-worth.
Many people think nothing of spending money on liquor, tattoos and gambling–purchases that give little long-term return-on-investment.
But what if you could go to a store, browse through some shelves and pay for more self-esteem? What exactly would you purchase? How much would you be willing to pay in order to feel better about yourself? Would you make one such trip a year, or make weekly visits?