Feeling good is important enough to spend money on it.  In fact, we do.

New clothes, a clean car, hair color and vocational training are just a few of the ways we try to buy a strong self-concept. 

And there's a store in Royal Oak, Michigan that actually sells self-esteem.  The Self Esteem Shop (248-549-9900), located at 32839 Woodward Avenue, sells books, audio programs and various signage that promote feelings of self-worth.

Many people think nothing of spending money on liquor, tattoos and gambling–purchases that give little long-term return-on-investment. 

But what if you could go to a store, browse through some shelves and pay for more self-esteem?  What exactly would you purchase?  How much would you be willing to pay in order to feel better about yourself?  Would you make one such trip a year, or make weekly visits?