I’ve been very fortunate to have a lot of balls in the air this year.

Of course, I’m no Vova, so this type of juggling act might seem undesirable, but something about working on a lot of projects has been paying off. Tweet this article.

I liken it to what happens when you know a bunch of people and some of those people start talking about you to other people and before you know it, a business referral comes through.

A similar phenomenon occurs when you are able to Tweet about something that happened to you on Facebook and you reach someone who didn’t see it in the first modality.

Recently, I blogged about something in the news and then got a call from a radio station requesting an interview.

Do you see how juggling a lot of balls can pay off?

A while back, I posted a blog about how I was got a speaking gig with a government agency affiliated with the Pentagon by giving social media tips to a Facebook buddy who happened to be working for the Fed.  Rick Broida at BNET picked up the story and blasted out his version on BNET.  Pretty cool!

The morale to the story, I guess, is to put the ball in play.  Heck, put several balls in play!