Have you booked a speaker for an upcoming event? Here are some easy ways to get the most people to attend and make this your best seminar, fundraiser, or convention keynote.
1. Get on the speaker’s mailing list.
You and your committee members should subscribe to the speaker’s mailing list as soon as you hire him or her. (My free newsletter is available at 5 Cool Ideas newsletter ).
Once in the loop, you’ll receive periodic updates from your speaker that will keep you thinking of fresh ways to promote your event. For example, my newsletter contains practical communication tips and you can use the publication to attract interest and encourage registrations for your event.
You can republish these great communication tips in your newsletter, on your Website, and on blogs. You may also forward the 5 Cool Ideas to your distribution list.
2. Use positive adjectives.
Inform people of your special guest speaker by providing key links (one at a time). People who hire me find it useful to provide these links:
Always use positive adjectives to describe your event, the food being served, the entertainment, and your speaker. Psychologists tells us that words such as fantastic, memorable, exciting, and funny are extremely effective persuasion tools.
3. Social media is effective and free!
I have developed a HUGE Facebook following. When you hire me, post details of your event on my personal page (4,600 friends) or fan page (look for the avatar with me holding a microphone).
Ask me to post a personal message on your Facebook group page. Continue to build your following on Facebook, Linkedin, Twitter, and YouTube and you’ll have less trouble getting audiences to attend your events.
4. Video marketing is the best way to promote speakers.
In the old days—way back in the early 1990s,lol—the best way to promote a speaker was to distribute a flyer. Now you have your prospective attendees watch and listen to a speaker on video.
This sells tickets like crazy, providing the video is well done and the speaker knows his stuff. As an example, follow these steps to harness the awesome power of video marketing:
a. Search the name of your speaker or “Michael Angelo Caruso” on YouTube.
b. Select a video that you want to use.
c. Click the “Like” and “Subscribe” buttons, so you’ll receive notification of whenever a new video is posted.
d. Post a Comment; say something nice about me and then reference your event. Be sure to include a link to your landing page so people can register or buy tickets.
e. Share the video on Facebook, your other social media pages, and even on your organization’s Web page.
f. Copy/paste the video’s URL into your e-mail blasts along with your personal endorsement. Never underestimate the value of your personal recommendation.
5. Sell tickets five at a time.
People don’t like to attend events alone, so why sell tickets that way? Ask your Web person to arrange an online registration page that defaults to ticket blocks of five and ten, with an option to order a single ticket. You might offer a free ticket if someone purchases ten.
Have fun with your promotions and others will, too! Best of luck with your event!
More information, such as Michael’s bio, head shot, and client testimonials are available at www.MichaelAngeloCaruso.com.