Many people complain that they don’t get any juice from their blogging activity.
The problem is usually related to one of two issues.
1) Not enough people are seeing the blog.
2) The blog topic isn’t interesting enough.
By “interesting,” I mean relevant and by “relevant,” I mean something that is in the news. Extra points, if the blog topic is related to what you’re marketing.
Never forget that the Internet works on keywords, so your blog has a better chance of being read if it contains the most popular keywords of that particular day. A good place to get your daily keywords is from news sites, such as www.CNN.com.
Here’s how this formula worked to a tee for me this week.
Peter Falk, TV’s Lt. Columbo, died late last week. I posted a blog about how Columbo’s famous “just one more thing” line became an effective selling tactic and pushed it out to my social media platforms.
Radio show morning host, Michael Patrick Shiels, a connection in my vast social media network, read the blog and had his producer contact me for an interview.
(By the way, another author/speaker in my city also had the idea to post about Columbo, but he incorrectly spelled the name “Colombo,” which no doubt reduced his number of original views. Spelling counts, people.)
You can hear the interview tomorrow morning, Tuesday, June 28 at 6:45 AM ET at MichiganTalkNetwork.com.
Of course, once the interview was booked, I reposted the same topic along with the new development to squeeze extra juice out of the topic. I might even create an “epilogue post” after the interview is completed.
Good luck with blogging and all your marketing efforts!
Anyone can blog. Listen to Michael Angelo Caruso interview with Paula Parisot, a soccer mom and paid blogger. The 60-minute audio CD is titled, Blogging for Profit.