Posts Tagged ‘pain pleasure principle’

The team improves right after the leader does

Friday, February 24th, 2012
Michael Angelo Caruso leadership training

Michael Angelo Caruso training in Jamaica

I’ve had the pleasure of delivering leadership keynotes, seminars, and training sessions for almost 15 years.

It doesn’t matter which companies I speak to–health care, manufacturing, insurance providers …

Everyone knows that you must invest in your work team.

It’s one of the best ways to achieve competitive advantage and something called leadership succession.  So here are some provocative ideas to help your people be the best they can be.


5 Cool Ideas for effective leadership

1. The team improves right after the leader does.
Enough said.

2. It’s true that if you train your employees, some will leave.
Training can be expensive and it never seems to be finished. Sometimes you’ll spend time, energy, and money grooming employees only to have them leave your employ. This is a far better scenario than not training your people and having them stay.
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Special discount for this cool leadership CD

Michael Angelo Caruso Leadership Training Getting People to Do StuffHere’s a special discount for Michael Angelo Caruso’s audio CD titled, Getting People to Do Stuff. This recorded teleseminar is my most popular program ever.

As usual, Michael’s program is packed with useful tips and entertaining anecdotes.

This CD features many inspirational leadership stories, including the true talk of a flight attendant who used a specific leadership technique to influence a group of terrorists trying to hijack her plane!  Hint:

The story ends quite well.
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3. Motivation remains a mystery to many leaders.

Uncle Aristotle said it first. Later, Sigmund Freud published his famous “Pain/Pleasure Principle”, which states that two basic things motivate people:

a) The anticipation of pleasure

b) The avoidance of pain. Strong leaders use both hot and cold water to motivate and as usual, the magic is in the details.

4. Leaders should not solve problems for direct reports.
When a leader becomes known as a “fixer,” the team stops trying to solve its own problems and brings all its issues to management.

5. A leader’s greatest skill is the ability to speak to groups.
Sure, we like leaders who can compose well-written memos. Yes, it’s important for leaders to read budget reports. But the ability to think and speak on your feet can make or break a career.


See you soon?

Let me know when you’d like me to speak to your company on the subject of leadership. I’ll help make your team even stronger.
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Michael Angelo Caruso leadership training

Michael Angelo Caruso

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There are two kinds of people in the world

Saturday, February 14th, 2009

It’s been said there are two types of people in the world:  those who are motivated by reward and those who focused on avoiding pain.

Sigmund Freud Sigmund Freud referred to this as the Pain/Pleasure Principle.  (Aristotle also talked about this concept, but it’s Greek to me.)

The Pain/Pleasure Principle can be very helpful in life, not only when it comes to dealing with others, but also when dealing with yourself.

Take the issue of self-motivation, for example.  If you are a person who looks forward to reward, you might tackle a project because of the good feeling you’ll have when finished.

If you fear negative consequence, however, you’ll probably approach the project in a much different way.  In this instance, you may be strongly motivated to avoid the fear of being embarrassed or penalized for not getting the project done on time.

Don’t worry; we need both types of people in the world.

When working with others, it can be helpful to know if they are more effectively motivated by pleasure or by pain.

Knowing about the two types of people in the world and what motivates others will do wonders to streamline communication and help you connect with others.

- Michael Angelo Caruso, Communications Consultant, Royal Oak, Michigan

P.S.  Which motivates you–the anticipation of pleasure or the avoidance of pain?