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Posts Tagged ‘michigan’

We recycle garbage, why not compliments?

Saturday, August 6th, 2011

With the great motivational speaker, Michael Wickett

Everyone’s turning green! Recycling trash has become a major initiative for most of us.

Why not recycle good vibrations, too? Compliments, for example, can be re-purposed over and over. Do it right and hardly anyone will think you are bragging on yourself. Tweet

Consider how Dean La Doucer, Executive Director of the Southfield Area Chamber of Commerce in Michigan, introduced me at a speaking gig last week:

“I’ve had the pleasure of knowing many of the speaking greats over the past twenty five years, including Og Mandino, Dr. Susan Jeffers, Dr. Wayne Dyer, Michael Wickett, and Les Brown. I include Michael Angelo Caruso in that company!”

Be your own publicity firm

I was very impressed by Dean’s kind words. The audience was impressed, too. And if I recycle this great compliment, others can enjoy the message.

Here are some ways I can re-purpose what Dean said:

- Share it as a post on my Facebook

- Create a Facebook Note like this one

- Ask Dean to post as a Recommendation on Linkedin

- Write a blog post about it

- Put the story in a speech

- Use the testimonial to show others how to recycle compliments

- Record a video of me telling the story; post the vid on YouTube

- Ask Dean to record a video testimonial

- Shorten the quote and post as a Tweet

Recycle the nice things people say about you

Be strategic when using this marketing strategy. Sharing these kinds of compliments can sometimes make you appear to be arrogant or cocky.

On the other hand, forwarding positive messages about your good work is in your best interest, right? So, get out there and recycle!

-Michael Angelo Caruso; let’s connect on Twitter

Tags: best speaker in michigan, dean la doucer, facebook, les brown, linkedin, michael Angelo Caruso, michael wickett, michigan, og mandino, southfield area chamber of commerce, susan jeffers, twitter, wayne dyer, youtube
Posted in Uncategorized | No Comments »

Get bigshot Facebook friends to help you promote

Monday, July 18th, 2011

Facebook is the biggest communication revolution since the invention of the telephone.

Initially known as “a good way to meet chicks,” Facebook is now a solid promotional tool that moves millions of dollars in products and services all over the world. And for the most part, it’s free.

You’d think people would be adding people to their FB network like crazy, yet the average FB user only has around 165 friends. Amazing.

Facebook tip: Connect with people who have more friends than you

If you’re too lazy to build your own network, there is another strategy you can use.

Hitch your wagon to people with bigger wagons, by friending folks with large networks. I’ve even started a Facebook sub-list I call 3K, which indicates which of my FB buddies has at least 3,000 friends.

By the way, I probably have a bigger wagon than you, which means that by connecting with me, you are increasing your marketing reach without even taking time to build your list.

As I’ve indicated, this shouldn’t be your “Plan A,” but it works. Plan A is to build your list by making more personal connections on your own.

You can get into my airspace by connecting with me here:

Facebook

Find me on these four pages:

My personal FB page with the most room for you

This Facebook page is full with nearly 5,000 friends– the max allowed.

I started a FB page called “Get the Word Out” with cool tips for marketing online and offline.

Like this page for sure–my Public Figure page on Facebook -I post my best content and pics here

My 5 Cool Ideas page on FB –great tips for work and home!

Oh, and please “Like” my Troy Rotary Facebook page –Joining Rotary is the best decision I’ve ever made

Find me on Linkedin and check out my awesome “Recommendations” page.

Twitter

Twitter is more powerful than Facebook and Linkedin combined!

http://twitter.com/MichaelACaruso

YouTube

Watch a couple of my fun YouTube videos, then subscribe and join my growing network here, too!

Google Plus

Here’s where to find me on the newest of the “Big 4″ social media platforms, GooglePlus. Everyone should have a Google profile. Get yours by signing up for a free Gmail address.

Just do it!

Connecting with me via all of the above links will introduce you to thousands of my friends and allow me to easily tag you in the future.

Do this with your other friends who are well connected, as well. I hope all this new attention won’t go to your head. lol

Welcome to the social media revolution and remember, don’t drink and type.

From Royal Oak, Michigan-

Michael Angelo Caruso

Tags: best speaker in michigan, facebook, Internet marketing, linked, michael Angelo Caruso, michigan, royal oak, Social Media, twitter, youtube
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Internet marketing, Personal Development, Sales and Marketing, Self improvement, Social Media, Success | No Comments »

Want to get paid for writing?

Monday, July 11th, 2011

Writing is one of the easiest ways to earn a few bucks.

Surprisingly, few people give it a go, which makes it that much easier for those of us creating content.

Here are some quick tips that may inspire you to join the fray and then, an invitation to attend a terrific live training event on the subject or purchase an audio CD that will help you.

How to get started

Most people begin with a plan to write a book, but it’s more sensible to begin small. Here are 5 Cool Ideas for making your first buck from writing.

1. Create at least two Facebook Note pages. This will help you learn more about your writing rhythm and establish some fast feedback loops. The FB Notes will automatically post as status updates.

2. Volunteer a couple pieces for your company Web site. This will get you used to writing on deadline and also let your boss know of your interest in writing.

3. Get familiar with blogs in your area of interest. Thousands of blog sites pay people to create content consisting of 500 to 750 word articles. To get yourself a gig, post a few complimentary comments on the blog and try to find out who’s in charge. Then, offer to yourself as a resource and see what happens.

4. Promote yourself with original content. Of course, anything you write is original content, but the benefits can be far greater when you’re promoting your own brand. The easiest way to do this is to create a short how-to e-book, which can then be expanded into a … (ta da!) print book.

5. Read more. The best writers are also readers.

Attend How to Write/Sell a Book, July 12

I’m teaching folks how to create and sell information products, including books at an evening program on Tuesday, July 12 in Troy, Michigan. At How to Write/Sell a Book, you’ll learn to:

- Record audio books for little or no money
- Help people by providing valuable information
- Develop a product funnel that practically prints money
- Use your book to help your “real” career

- Use your “real” career to help your book
- Develop a member Web site that pays you in perpetuity
- Create a powerful Internet presence even without a Web site
- Get paid for selling other people’s info products

- Derive tangible value from your intellectual property
- Educate and entertain people all over the world
- Use Michael’s “speed writing” technique to publish quickly

- Publish an e-book in 90 seconds
- Use a blog to sell your great products and services
- Create a content-rich newsletter that keeps folks interested
- Build and protect your brand
- Create books even if you’re not a good writer

- Republish and repurpose your great content
- Become a published author without a literary agent
- Do all this without quitting your day job
- Build lifelong relationships with people you help
- Think big when your competition is thinking small

- Build a distribution list 5x faster than everyone else
- Sell online and offline
- Make money every time you send out bulk e-mail

- Bundle your information products and services
- Create Web sites and blogs that keep people coming back
- Use social media sites like Facebook & LinkedIn to create sales

- Compose “The Perfect E-mail”
- Use your e-mail signature file to tastefully promote
- Generate Web site traffic that just won’t quit

- Get people to say “yes” without tricking them or harming the relationship
- Host teleseminars, Webinars and even live events
- And much more!

Can’t attend the live event?

If you can’t make it on July 12, order the 60-minute audio CD, How to Create and Sell Information Products, which comes with a 30-page e-book. You’ll get all the great content and be able to listen multiple times and share the content with people on your team.

Tags: audio CD, blogging for cash, create info products, michael Angelo Caruso, michigan, troy, write a book
Posted in Uncategorized | No Comments »

Blogging tip from Derek Jeter

Sunday, July 10th, 2011

Derek Jeter

Unless you’ve been hiding in a cave, you probably know that Derek Jeter recently became the 28th player to collect 3,000 hits.

This amazing accomplishment offers a great tip to writers everywhere. Tweet this article.

To achieve three thousand hits, Jeter, a native of Kalamazoo, Michigan, had to get about 200 per year for 15 years.

That means no calling in sick, no extended batting slumps, and no distractions. In short, this achievement requires complete dedication and the application of talent.

This is great advice for writers, too. If you’re putting together a 180-page book, you need to write roughly 10 pages per week for 18 weeks.

That means no calling in sick, no extend periods of writer’s block, and no distractions. In short, this achievement requires complete dedication and the application of talent.

If you’re blogging to create a brand or drive traffic to your Web site, you need to post a fresh 500 to 750-word blog three to five days a week.

Not easy, but certainly doable. The key is commitment and follow through.

One might think these two ingredients are readily available, especially among major league baseball players. Yet, remarkably, Derek Jeter is only the first New York Yankee player to achieve the 3,000-hit mark.

Congratulations, Mr. Jeter. And thanks for the blogging tip.

~~~~~~~~~~~~~~~~~~~~

Want to write a book? Michael Angelo Caruso is teaching a class on it, July 12 in Troy, Michigan. Register today!

If you can’t attend, order his audio CD, How to Create and Sell Info Products. It comes with a 30-page e-book. Your money back if you are unsatisfied for any reason.

Tags: author, blog, blogging tip, derek jeter, kalamazoo, michael Angelo Caruso, michigan, new york yankees, tip, writing
Posted in Uncategorized | No Comments »

Create article content from your presentations

Wednesday, July 6th, 2011

We all know that content is king when it comes to Internet marketing.

The bigger conundrum is how to efficiently create content. After all, you’re really, really busy, right?

Here’ s are simple steps you can follow to generate great content quickly and rather easily by recording your presentations and turning them into articles. Here’s the step-by-step process:

1. Purchase a digital recorder. You can get a decent piece of gear for about $70 at places like Radio Shack. High quality is better if you want to re-purpose the recordings.

2. Record your next presentation. Try to forget you’re recording and speak as naturally as possible.

3. Save your recording as a .WAV file (for PC) or .AIFF (for Mac). Use a free software program such as Audacity to do manipulate the file as needed.

4. Convert the file to an MP3. If you need to send it to a team member who is helping you, MP3 files usually transmit faster..

5. Have someone transcribe the sound file. You can find a transcriber at eLance.com or by just asking your babysitter. Ask the transcriber to create a Word or text document for you.

6. Edit the document into 500 word articles. You can get more mileage from your content by chunking them down into 500 or 750 word articles.

7. Post the pieces as articles for the world to see. Celebrate your success by posting the articles as content on your Website, Facebook Notes, .pdf files on Linkedin, and even on article depot sites, such as EZineArticles.com.

——————-

Veteran speaker, Michael Caruso, written countless articles and produced over 75 info products, including books, audio programs and DVDs. He’s holding an evening seminar on how you can write a book on Tuesday, July 12 at Tre Monti restaurant in Troy, Michigan.

Register for the live class or order the audio CD/e-book, which are designed to help you become a self-published author within 90 days or less.

Tags: 500 word, article, California, content, digital recorder, elance, ezine, Florida, michael Angelo Caruso, michigan, mp3, presentation, royal oak, wav
Posted in Uncategorized | No Comments »

When is a hot dog not a hot dog?

Saturday, July 2nd, 2011

Another fabulous Fourth of July weekend is upon us. Happy Fourth!

This year, we’ll blow up scads of fireworks and consume countless burgers and hot dogs–all commodity items that defy much serious expectations.

So when is a hot dog, not just a hot dog?

When it’s an event.

This is because of something called product differentiation.

Product–or service–differentiation can help consumers tell you apart from the competition. When people appreciate the difference they become interested in doing business with you.

George and Rich Shea

Yet, differentiation can be a challenge, especially when it comes to mundane products such as hot dogs. Brothers George and Rich Shea have brilliantly differentiated the Nathan’s brand of hot dogs by holding an annual hot dog eating contest.

The contest, started in 1961, is now televised on ESPN. Every year, publications such as the New York Times run articles that provided thousands of dollars in free advertising.

When is a hot dog not a hot dog? When it’s the featured product of a televised hot dog eating contest–every July 4. Brilliant!

Have a safe and relaxing holiday weekend!

Oh, and tell me, how do you differentiate your hot dog? With mustard? Catsup? Onions? Chili?

Tags: best speaker, espn, george shea, hot dog, july 4, marketing idea, michael Angelo Caruso, michigan, nathan, new york times, not dog eating contest, product differentiation, rich shea, service differentiation
Posted in Communication, Creativity, Growing Your Business, Internet marketing, Marketing, Sales and Marketing, Selling, Success | No Comments »

Social media tips galore

Thursday, June 23rd, 2011

There are two types of people using social media.

The first type likes to mosey through a do-it-yourself program. It’s a comfortable pace and they have a lot of fun.

The second type is always thirsty for ways to get practical tips that save time and produce revenue. This group also has a lot of fun, but they also find ways to build brands and make money.

The latter group likes to “Facebook with purpose” and these are the folks who tend to seek me out for help.

Here’s a partial list of what I teach in my social media sessions, which will help you improve your business almost immediately. This program includes dozens of proven strategies for securing a stronger Internet presence using Facebook (FB), Linkedin (LI), Twitter (TW), and YouTube (YT). Tweet

This is non-technical content:

Facebook is the New White Pages

- Learn how social media will help your biz when you use it as a system
- Appreciate how FB, LI and TW are alike and different
- Grow your friend list without getting slapped by the “Facebook police”
- Use Michael’s “3K Klub” trick to get FB friends to help you sell
- Protect your name online; learn valuable image marketing tips
- Discover the single best way to engage Facebook friends
- Add 100 additional connections in a flash
- Arrange for your FB posts to go to Twitter at the same time
- Use the “Notes” tab to provide more content
- Get Michael’s proven strategies for micro-blogging
- Improve dialog 0n FB, so you’re getting more biz and less small talk

Linkedin is the New Yellow Pages

- Get the most from cyber-introductions
- Learn LI’s best (hidden) feature
- Build a highly qualified list of prospects on Linkedin within 30 days
- Get a secret way to direct message groups of Linkedin contacts
- Arrange five more key Recommendations on Linkedin
- Learn clever ways to re-purpose those testimonials
- Leverage the power of LI groups
- Use LI polls to test-market ideas
- Market targeted messages to Linkedin sub-lists
- Why you should post .pdfs, even though Google can’t read’em
- Use Linkedin to push your competition off the first page search results

Twitter, Video Marketing and How They Work Together

- Use Twitter as early warning system for customer service issues
- Connect your social media platforms
- Harness the awesome power of video marketing
- Learn why Twitter is more important than FB and LI combined
- Establish a Twitter presence by making 100 your firs day
- Improve your Twitter page background and readability
- Integrate your social media marketing with your regular distribution list
- Schedule your Tweets to occur 24×7
- Learn Video production secrets to save you tons of time and money
- Keep YT from recommending your competition in “related” vids
- Use video marketing to get happy customers to sell for you

Let’s talk!

Your first consultation is free! Just give my office a call at 248-224-9667. Let’s get the word out.

Tags: California, facebook, Florida, Internet marketing, linked, michael Angelo Caruso, michigan, oakland county, Social Media, tips, twitter, youtube
Posted in Blogging, Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Internet marketing, Leadership, Marketing, Personal Development, Problem Solving, Social Media, Success, Training, Writing and Publishing | No Comments »

Oh, and you’re doing social media wrong

Thursday, June 9th, 2011

Is social media not fun for you anymore?

Lots of people are frustrated by Facebook and confused by Twitter. They’re spending lots of time posting and setting up business pages, but not getting much for their efforts.

Tweet this

When things aren’t going right, it can be helpful to look at what you’re doing wrong. I can help you in at least two ways.

1.) I’m holding a cool social media event on Tuesday, June 14 in Troy, Michigan. This event really is social. There’ll be food, drink, music, and conviviality, whatever that is.

2.) If you can’t attend, you can get the content on audio CD. Use the Coupon Code SOCIAL to save a whopping $33, if you order within the next 24 hours.

Either way, you’ll get a ton of great information on how to improve your situation using the most revolutionary communication tool since the invention of the telephone–social media, baby.

Can I be direct with you?

I think one of the reasons for my success in the speaking and training business is that I’m a direct person. I tell clients what they’re doing right and I tell them what they’re doing wrong. I tell them exactly how to improve.

Not everyone likes my style. Heck, I don’t like being told I’m wrong. But when I get over my ego issues and really pay attention, I improve.

So, here I go again, being direct. I hope it helps you improve. Based on what I’m seeing out there…

Here’s what you’re doing wrong on social media:

Your accounts are stagnant.

You’re busy on Facebook, but not productive.

You’re selling too much and closing too little.

You follow the wrong people on Twitter.

You don’t allow comments on your blog.

You add people online, but don’t follow up in any meaningful way.

You have ads on your blog.

You’re not using RSS feeds.

Your blog posts are too short.

Your videos are too long.

You don’t follow people back.

You curse online.

You don’t “Facebook with purpose.”

You push the same updates to every platform.

You don’t edit your photos before posting.

You’re not producing enough content.

Want to know more?

Want to fix what’s wrong? Wanna know what you’re doing right?

Then attend my great social media event on Tuesday evening, June 14 at the fabulous Tre Monti restaurant in Troy, Michigan.

If you can’t attend, order my Social Media That Works program on (4 audio CDs). Use Coupon Code: SOCIAL to get 1/3 off; save $33, but only for the next 24 hours!)

Let’s get your social media campaigns humming so more people can purchase your great products and services!

Tags: blog, detroit, facebook, follow, Internet marketing, linked, michael Angelo Caruso, michigan, rss, Social Media, Training, twitter, youtube
Posted in Blogging, Career development, Communication, Creativity, Customer Service, Entertainment, Entreprenuers, Growing Your Business, Internet marketing, Personal Development, Problem Solving, Sales and Marketing, Seminar, Social Media, Success, Training | No Comments »

Best practices for using Twitter

Saturday, May 28th, 2011

Want to get more from Twitter? Here’s a list of best practices that’ll help you maximize the awesome power of this great social media tool.

Twitter is not as difficult or as mysterious as it first seems. As Bob Dylan sings, “The times, they are a changin.’” Thanks to Twitter, now you are the newspaper. You are your own advertising company and public relations firm. Let’s get the word out!

Here are 5 cool ideas for using Twitter:

1. Talk about things central to your brand or personality. It helps if your tweets are relevant to what’s going on in the media. “Trending” topics almost always get more attention online.

2. Be funny. If you’re not funny, tweet messages from people who are funny. People like to share witticisms.

3. Post an original tweet about every two hours. Do not share information that’s been shared to death. Avoid clichés like the plague. You may also want to stay away from negative news.

4. Leave trails to your Web site. Use the first 70 characters of your Tweet to ask a question or pose a problem. Use the second 70 characters to answer the question or offer a solution. Often, but not always, the solution should contain a link to your Web site. Use tiny URLs that don’t use a lot of characters.

5. Get with the program. Follow those who follow you. Retweet messages from the cool kids. Recommend people on Follow Friday, by posting “#FF” and their Twitter names, e.g., @MichaelACaruso.

These are just a few ideas for sweet tweets. See how you can use these techniques and more by following me on Twitter at @MichaelACaruso.

-Michael, Royal Oak, Michigan, www.MichaelAngeloCaruso.com

Tags: Bob Dylan, follow friday, internet marketer, Internet marketing, michael Angelo Caruso, michigan, royal oak, Social Media, Training, tweet, twitter, web site
Posted in Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Internet marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Selling, Social Media, Success | No Comments »

5 cool ideas for better presentations

Wednesday, May 11th, 2011

It’s been a both a pleasure and an honor to be a professional speaker for over 15 years. I’ve learned a few good techniques along the way and here are 5 Cool Ideas to help you be a better presenter.

1. A good pre-game show will help you get your game on. When creating your presentation, write it backwards, starting with the call-to-action.

2. Use my “Power of Three” to speak without notes. Many people are nervous when speaking in front of an audience. Nerves only make it harder to seem relaxed and stay on message. The secret is to focus on only three points.

3. Do six things in the first five minutes of every presentation. I cover all six tips in on the DVD, but here are two:

a) Teach the audience something they don’t know and they’ll pay attention to the rest of your talk and

b) Get the audience to do something right away, such as write something down, raise their hand, etc. This precedent will come in handy when you issue a call-to-action at the end of your presentation.

4. What you say with your body is more important than what you say with your mouth. Body language doesn’t lie. Saying you’re confident is wasted breath, if your body language says the opposite. Learn to present with congruity.

5. Always ask the audience to take action. If you are very specific and give a reasonable time frame, attendees are more likely to follow through.

______________

Get more great tips by ordering Michael’s Present Like a Pro DVD. It’s a 45-minute video that both shows and tells how you can be much more effective when speaking to groups. www.MichaelAngeloCaruso.com or 248-224-9667 for more info.

Tags: 5 Cool ideas, dvd on speaking, michael Angelo Caruso, michigan, power of three, Present Like a Pro, presentations, speaker, Speaking
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Keynote, Leadership, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Speaking | 3 Comments »

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