Posts Tagged ‘michael Angelo Caruso’

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Valuable social media advice for a friend (and you)

Monday, May 3rd, 2010

Readers always write . . .

Dear Michael,

Per your emails, I can see things are going well for you.  Wish I could say the same, but business is way off and Corporate is only interested in providing national marketing, which doesn’t help me at a local level.

I have a blog on our corporate website, but it is heavily edited.

I’ve decided that I must do my own marketing.   Social media has a huge potential and I need to get started.  I want to create an online presence for Home Energy Audits in southeastern  Michigan.   I have a personal Facebook page that is somewhat neglected.  I recently looked at your pages on LinkedIn and Twitter and Facebook.

I went to see you on YouTube.   Your videos look great!  (To this day, I employ your “smiling through doorways” technique and it works.)

You have a number of different products that can help me.  What do you suggest?  I like the idea of getting my name on the FB URL, having an LI and TW account and others strategies that you may suggest.  I am ready to get serious about marketing online.  What other advice do you have for me, please?

Signed,

GGG in Michigan


My response . . .

Dear GGG–

Sorry your biz has had some rough sledding lately.

You’re right about a number of things.

1)  You should do your own marketing. Marketing is way too important for you to rely on HQ.

2)  Online marketing is the way to go. Social media marketing, in particular, is an effective, no-cost way to create more revenue.

3)  My quick advice is to “systemize” Linkedin to grow your network. Add five people a day for 30 consecutive days.  Try to add people who are pre-disposed to your message.

Add a guy named Terry Bean right away.  He’s a local cat who knows everyone and can make introductions, especially on Linkedin.

Also, write an article on how someone can find a reputable person who does what you do (such as you!).  Put it in a “5 Things to Look For . . . ” format.

Post the piece at a free article depot site such as www.EzineArticles.com.

Make sure your contact info is in the report.  Then, offer the report at no cost to anyone who wants it.  You can even re-purpose blog entries from your great collection at http://www.usinspect.com/blog/author/35.  You’re a good writer, GG!  Put this skill to work in new and profitable ways.

Keep giving status updates and advice in an 80/20 ratio on LI, FB and to a lesser extent, TW.  Use a site such as www.ping.fm to have a single post show up on all three of your social media accounts.

Good luck, GGG!

Best,

Michael

P.S. Thanks for your interest in my information products and seminars. When you’re ready to invest a few bucks in marketing, consider:

A)  http://tinyurl.com/CarusoSocialMediaEbook for $10

B)  http://tinyurl.com/CarusoSocialMediaAudioCD for $39 or

C)  http://tinyurl.com/GrowYourBusinessFLA4 for $75

Do NOT order all three.  Choose a comfortable price point and be sure to use the great tips!

Only one PowerPoint slide?!?!?

Tuesday, April 27th, 2010

I haven’t used PowerPoint in over five years.

Call me old-fashioned, but I think it’s more important to use business presentations to establish rapport, build relationships and develop conversation that helps clients.

I can’t understand why salespeople or other leaders would take the trouble to assemble an audience only to say, “Please look away from me to the screen while I turn down the lights.”

If you feel you must use a handful of PPT slides, put them in the middle of the presentation.  This way you can look into the audience’s eyes at the beginning of your talk and at the end.  The end, of course, is where all good presenters stage the “call to action.”

Recently, I started using PowerPoint again, but with a twist . . .


I now use a single slide during my talks

This one graphic image is so powerful, you can hear a pin drop when it appears on the screen.  This slide is all audience members can talk about when the presentation is over.  And get this–the slide usually has no direct connection to the subject of my talk!

What is this magic slide and how can you use a similar technique to strengthen your presentations?

Well, the slide is a very unusual graphic based on a personal story.

When my father was in the hospital a few years back, our family kept a journal at his bedside.  We used the notebook to  track Dad’s progress and leave each other reminders of what to ask the doctors.

Dad even wrote in the journal, especially after the medical team inserted an “NG tube,” and eating tube which kept Dad from being able to speak.

Anyway, about two weeks into his hospital stay, it became clear Dad was failing due to mysterious complications.

We were all looking for clues about how to help him get well, so in a quiet moment, I asked my father what he thought was happening.

Dad's parting words

Dad's parting words

He wrote, “I think I’m improving.”

And then, he died the next day.

Although this story and the accompanying slide are not usually the core message of my speeches, it’s incredibly easy to integrate its optimistic theme.  After all, a dying person who remains upbeat can teach us all a bit about having a better attitude.

Do you see how showing a single PowerPoint slide can be so effective?

I’ll bet you can make a similar arrangement with your speeches and presentations.

I’ll teach you how to use this technique and many of my other presentation tricks during the May 25 teleseminar, How to Give Killer Presentations.  A playback recording is available for this session, but you can order the audio CD version of this topic, if you’d like to listen anytime or share the info with others.

Can you say “no” to PowerPoint?

Service is good for business

Saturday, April 17th, 2010

Being a Rotarian has been good for business

Being a Rotarian has been good for business

The recession has forced businesses to find creative ways to keep their doors open.

It turns out that joining a service organization such as Rotary, the Optimists, Kiwanis or the Lions can be very helpful in garnering new customers, improving business networks, increasing referrals and even retaining employees.

And oh, yeah, you’ll be giving back to your community, too!

That’s why I’m so proud to be a lifetime Rotarian and member of Rotary Club of Troy, Michigan.


Here’s how being a Rotarian can help your business

Rotary thrives on talented volunteers.  When you do what you’re good at in front of more people, word will get out that you know what you’re doing.  This usually gets your company extra attention in the form of more business, build your network and generate referrals.

If you introduce the joys of service others at your company, they will quickly look at their Rotary membership as a perk and possibly stay around longer.

If necessity is the mother of invention and your business needs to innovate, consider joining a service organization.


My latest volunteer effort

The Troy Rotary Club asked me to present the leadership seminar, “Effective Leadership – Getting People to Do Stuff,”  on Thursday, May 6, 2010 at Walsh College at 3838 Livernois Road in Troy.

Specifically designed for supervisors, managers, team leaders, and upper level management, the seminar offers motivation and reward techniques for employees, strategies for overcoming negativity and ways to deal with challenging personalities in the workplace.

The three-hour presentation will explain how to be a better role model by being less of a boss and more of a coach.  Attendees will also learn two things that motivate almost every time, why money is not a motivator, five ideas for dealing with under performers, a special question to ask job applicants and more.

Registration and networking begin at 8:30 AM and the program runs from 9 AM until Noon.  This seminar normally costs $125, but Troy Rotary has negotiated a cost of only $45 per person.  You’re encouraged to bring your entire leadership team.  Seating is limited.

More information and an online registration form are available at visit www.troyrotaryevents.org/leadership.htm.

This fundraiser for Troy Rotary is sponsored by Citizens Bank, Walsh College, DBusiness Magazine and Mullin & Associates, CPAs, PC.

A client learns the hard way–protect your brand early and often

Wednesday, March 24th, 2010

Readers always write  . . .

Hi, Michael–

I attended your great Internet marketing seminar recently.

You Tube logo resized disproportionedYou suggested that we protect our names and build our brands on Facebook, Twitter, Linkedin and YouTube in  order to improve Google search results.

I really need to do this because a cartoonist in Florida named “Bruce Beattie” has a stranglehold on a Google search for my name (and his).

Here’s my question:  Should I start using my middle name (George) or middle initial?  Do you think this would help clients and other people find me online?  Or would be better to continue sharing my identity with the cartoonist?

Bruce Beattie, President
http://www.FCEServices.com

Dear Bruce,

I checked up on the guy in Florida and apparently, he’s been “Bruce Beattie” for quite a while.  The problem now, of course, is that you’re KEENLY AWARE he is Bruce Beattie and so are people who are searching for you online.

Unfortunately for you, the cartoonist happens to be published in newspapers across the fruited plain, which means all the papers are promoting him online and that’s why he’s kicking your ass up and down the search engine rankings.

To make matters worse, your alter-ego is apparently a Republican, which is also bad news, if your politics lean left.

Your intuition is correct, Bruce.  Adding your middle initial to your official (brand) name is an awesome game changer that will help you protect your identity.  You’ve got everything to gain and little too lose by becoming known as “Bruce G. Beattie.”  Just be sure to change everything that has your name on it, including business cards, Web pages and of course, the user name on your social media profiles.

Remember, when it comes to social networking, it’s nice to share, but never share your identity.

Best,
Michael
www.MichaelAngeloCaruso.com

Note: Attend Michael’s teleclass to learn more about how to build your brand online.  More information at http://www.michaelangelocaruso.com/features/social-media-marketing-markting/.

When does “new” become comfortable? (Part 2)

Sunday, March 21st, 2010
Ed Futa, General Secretary of Rotary International

Ed Futa, General Secretary of Rotary International

Twitter has recently suffered a serious blow to its image.  People are talking (and tweeting) about how many folks sign up for the social media platform and then fall away in the first few months of membership.

This lack of involvement is a problem for many other organizations, as well.

I recently delivered a keynote speech for Rotary in Nashville.  The talk was on leadership, with an accent on membership retention.

Ed Futa, General Secretary of Rotary International and another speaker at the conference, reminded me that the first year of  membership in Rotary is critical because Rotarians who become actively involved during the first twelve months tend to become valuable members.  These people also remain members longer.

Getting people to become active in the organization is a problem that exists for many employers, too.

Employers all over the country are frustrated when they hire new workers only to have the newbies assimilate slowly or not at all.

It usually goes like this:  A first year-employee doesn’t engage because he is new.  The newbie doesn’t engage during the second year because he made it through the first year without really being involved.

During the third year that employee has developed a full-fledged pattern of non-commitment and in the fourth year, he starts looking for another job because he “doesn’t really fit in.”

Ironically, the solution is to raise expectations of the new person and communicate those expectations in no uncertain terms.

Rotary clubs can insist that new Rotarians attend their annual District conference.  Currently, only President-elects and other club officers are expected to attend the conference.

Employers can make certain types of employee involvement mandatory or a condition of employment.  For example, the employer might tell a job candidate, “You’re hired under the condition that you sign up for one of our work committees within the first 30 days of employment. ”

These types of measures help new people become comfortable faster, which is good for business.

When does “new” become comfortable? (Part 1)

Sunday, March 21st, 2010
Old friends reconnect after 30 years

Old friends reconnect after 30 years

I had the pleasure of recently reconnecting with an old friend from college.

I hadn’t seen Chris (Rahi) Hassab for nearly 30 years.  We met as classmates at Wayne State University.

Apparently, our mutual friend, John Austerberry, mentioned my name to Chris so she reached out to me and we arranged lunch.  When we got together, it was like being reunited with a long-lost friend!

But here’s the weird part–Chris and I weren’t that close in school.

Time, however, has somehow made us closer and I felt like we had much in common, even though Chris and I had absolutely no communication for nearly three decades.

Our conversation was remarkably unreserved as we happily shared  personal details about our respective lives–information that we hadn’t shared with each other even back in the day.

How is this possible?  What suddenly made us perceive each other as “safe” confidants?

When does “new” become comfortable?  How can people develop the ability to help relationships blossom faster at work?

Salespeople covet skills that help shorten the selling cycle.  Managers would love to get new employees to plug in sooner rather than later.  Customers adore service providers who can practically read minds.  What is the secret sauce that allows relationships to blossom quickly and easily?

When does “new” become comfortable and how can we get comfortable sooner?

The Hall of Fame ballplayer who was consistently inconsistent

Tuesday, March 9th, 2010
Harry Heilmann, inconsistent baseball star

Harry Heilmann, inconsistent baseball star

Harry “Slug” Heilmann is a Hall of Fame baseball player who spent most of his  playing years with the Detroit Tigers.  He and Ted Williams are the last two American League players to hit over .400.  Heilmann’s career batting average of .342 is the twelfth-highest in major league history.

Heilmann also won an amazing four batting titles.  But here’s the twist.  He won them only in odd-numbered years (1921, 1923, 1925 and 1927).

Harry Heilmann was consistently inconsistent!

This story reminds us how important it is to establish a winning formula and then deliver it as consistently as possible.

Your company provides training to its employees, right?  Here are some great ways to maintain consistency and deliver exceptional training results:

1.  Hit the ground running. I do this by making sure attendees have positive expectations regarding the event.

2.  Get everyone involved. Get as many people as possible to verbally participate in the first five minutes of the training session.

3.  Make training fun/interesting. Hint: Fun is not necessarily what the trainer thinks is fun.  Been to some sessions where the fun felt artificial?

4.  Ensure success. Follow through is the key.  I ask attendees to use what I teach them and send me a “success story” within 48 hours of the program.  You’d love to read my e-mail!

Right now, my most popular programs are on effective leadership, including the best ways to motivate and online marketing, including social media.  Learn more about these great seminars and keynotes at

http://www.michaelangelocaruso.com/events/seminars/ and
http://www.michaelangelocaruso.com/events/keynotes/

Share this message with your boss and HR department head so we can hit a home run for your team!

Being smart is overrated

Wednesday, March 3rd, 2010

Ava, Lili, MAC in BR 1208 WEBWant to make a smart career move?

Forget about being smart.  That’s right.  Stop trying to outsmart everyone and instead, start building coalitions.

This bold advice has generated a little hate mail for me.  It seems that intelligent people everywhere take issue with the idea that intelligence is overrated.  Many are downright offended and have sent me responses such as, “How dare you say that being smart is not important!”

Relax, brainiacs.  Of course, being smart is still advisable.  But having a strong people network is what sets you apart as a business owner or employee.  Why?  Because in the Information Age, everyone has access to the same knowledge.  What really matters these days is how you use that info.

Look at it this way:  If being the smartest guy in the room is so important, why do all the books on leadership recommend hiring people who are smarter than you?


Get Linkedin to get hired

Most companies, for example, only grant interviews to job applicants who have a strong presence on Linkedin. Why?  Because employers want to know they’re hiring someone who’s plugged into society.

Today, companies want people who can cultivate relationships, bring in new business, create strong vendor relationships and keep customers from heading for the exits.  The legal industry refers to these folks as “Rainmakers.”

This new-found emphasis on the importance of people skills has been well-documented in recent books such as A Whole New Mind by Daniel Pink, Outliers by Malcolm Gladwell and Wikinomics by Don Tapscott and Anthony D. Williams.


The Internet as a “friend collection” device

The Internet is a no-cost communication tool that helps you and your department be a Rainmaker.  Think of the I’net as a megaphone and social media as the volume dial on that megaphone.  Facebook, Linkedin and Twitter are–by the way–also no-cost.  Sweet!

Social marketing is a proven, inexpensive way to improve your network and improve business.

In four weekly phone calls starting April 7, I will teach you or perhaps someone on your marketing team how to become a Rainmaker using social media.  This four-phone call course is quite affordable and very useful, especially for small and new businesses.

This is simply the best social media program of its kind.  Attendees are very pleased:

“Marketing via social media has not been a well-paved road for me.  But each and every encounter I have with Michael kicks it up a notch for me.  Thanks so much!” -Leah Dunn, The UPS Store

“Michael Angelo Caruso helped improve my business’s online presence in a very short time.  I highly recommend him for your marketing needs.  Michael delivers!” -Dr. Steven Ringler, Plastic Surgeon


Facebook with purpose

The four phone calls are April 7, 14, 21 and 28 at 3:30 PM ET.  Playback recordings are available for 24 hours after each call.  The information given is NOT technical.  You will understand everything I teach you.

Register at http://tinyurl.com/SocialMediaCallsApril7

Log-in to your social media pages before calling so you can make changes to your Facebook and Linkedin pages in real-time.  Pretty cool!

Sign up today at http://tinyurl.com/SocialMediaCallsApril7.

So, all you Poindexters out there–feel free to dumb it down a little.  You don’t have to know everything, if you know someone who does.  Spend a few minutes a day adding friends to your FB, LI and TW networks.

And share this post with your network.

I look forward to talking with you and/or someone from your company on April 7!

The Perfect Apology–at Work and at Home

Sunday, February 21st, 2010
The perfect apology?

The perfect apology?

[You may reprint this article.  Please include the link to my site -- www.MichaelAngeloCaruso.com  --Thanks for spreading the word!]

Apparently, it’s not easy to master the art of apology. We sure have had enough practice lately.  Governor Mark Sanford of South Carolina, baseballer Mark McGuire, Presidential candidate John Edwards, TV host David Letterman and former New York Governor, Eliot Spitzer are just a few of the famous people who have had reason to issue an acceptable apology.

Except for Letterman–ironically the only professional comedian in the bunch–none of the apologies were taken very seriously.

Tiger Woods gave a very public mea culpa last week, proving that the perfect apology is beyond the grasp of the golf perfectionist.  Most people felt his speech suffered from too much stagecraft.

A while back, the United States Air Force shot a Chinese fighter pilot out of the sky. The pilot had flown too close to an American aircraft and did not respond to radio warnings. The unfortunate incident occurred during peace time, yet the United States did not apologize until months after the event.

When official condolences were finally issued, the language was stiff and heavily cloaked in qualification.  Political analysts surmised that U.S. politicos felt that an apology framed in remorse would somehow be an admission of guilt.

In the business world, warring departments, feuding workers and militant customers can make an apology just as challenging.   Image management and legal exposure often come into play, as well.

Spitzer’s apology, in particular, was a weird scenario.  You may recall that the former Governor got caught in a prostitution ring.   Spitzer resigned and apologized, but never mentioned or admitted that he broke the law.

Whether you’re famous or not, here are 5 Cool Ideas for words that heal at work and at home:

1. Be convincingly sympathetic.
A person’s greatest need is to be understood.   Of course, the best way to be convincingly sympathetic is to actually feel sympathy.  When apologizing, find time to listen to the people involved, even if you don’t necessarily agree with them.  Try not to be defensive.  This shared time is a great opportunity to stage an apology, but not if you’re argumentative.


2. Let people be “right,” even if they are wrong.

In our hyper-competitive society, many people are infatuated with being “right.”  Being right can be complicated because what is “right” for one person may not suit another.  Of course, in order to be “right,” someone has to spend time and energy proving someone else “wrong.”

When apologizing, it’s important to validate the other person.  Allow that person to cultivate and defend his or her opinions.  If you must argue, find ways to take yourself out of the argument by offering non-biased documentation to support opposing views.


3. You can apologize without admitting guilt.

The Merriam-Webster Dictionary lists three definitions of the word “apology.”  The most meaning is “an admission of error or discourtesy accompanied by an expression of regret.”  But an apology is also “a formal justification” such as a defense or an excuse.  The apology is a lost art.

Years ago, attorneys began winning court cases by depicting apologies as an admission of guilt.  An apology is not about admitting culpability or even involvement.  After all, I can tell an employee, “I’m sorry you’ve been so sick,” without actually having caused the illness.  If an employee takes a few days off due to a death in the family, you are certainly within your bounds to say something like, “I’m sorry for your loss” without being implicated in the death.


4. You can apologize without the other person apologizing.

Please forgive me.  These three words will put you on the fast track to healing, especially if they are delivered directly following your apology.  The words “please forgive me,” put the onus on the other person to set aside his or her resentment and anger.


5. Repeat the apology as necessary.

Remember the shampoo label directions when using “please forgive me.”  Repeat when necessary.  This tact worked magic when I first used it with one of my brothers.  I said, “I want to take complete responsibility for the bad things that have happened between us. I’m very sorry and would like to start over.  Please forgive me.”

Can’t remember names? Try this cool technique

Monday, February 8th, 2010

I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I first met Roxanne and five of her friends in a banquet buffet line. Later, she recounted that I remembered all of their names after the meal. Here are 5 Cool Ideas for remembering names.


1. Use a system you can rely on.

People who use a memory device called mnemonics remember Pat’s name because she is wearing purple, but may struggle to recall Pat’s name when she wears brown. Try to remember a person for who they are, rather than what they wear.


2. Use “cluster imprinting” to learn names.

The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to the person say their name. Then say “Catherine, it’s nice to meet you.” You’ve now heard her name twice.


3. Repetition is a form of practice.

After being introduced, you might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?” The person could answer “‘Catherine’ with a ‘C’.” Now you’ve heard the name five times and visualized it at least once. If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know David? David, this is Catherine.” At this point, you’ve been imprinted with Catherine’s name seven times.


4. Practice remembering the name right up until you say “goodbye.”

When it’s time to excuse yourself, you might say “It’s been nice meeting you, Catherine,” which makes the eighth time your brain has been imprinted with her name. You are not likely to forget “Catherine.”


5. Use interval training can help achieve total recall.

Try to recall the name at several intervals during the next 24 hours, stretching the time span for each attempt. Another form of interval training is to review rosters and registration lists before and after the meeting.

Have you ever met someone who was really good at remember names? What was your impression of him or her?

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