Posts Tagged ‘michael Angelo Caruso’

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

This timely topic is the easiest bar bet ever

Monday, October 24th, 2011

Daylight saving time Michael Angelo Caruso BlogWant to win an easy couple of bucks?

Introduce the term “Daylight Savings Time” into a friendly discussion.  Then, ask “Wait a minute–is the proper term, ‘Daylight Savings Time’ or ‘Daylight Saving Time?’

Most people feel the term flows better with the extra “s,” so be prepared to take the opposing view in a friendly wager.  Try not to be too smug when you collect.  Heehee. 

The official spelling is Daylight Saving Time, not Daylight Savings Time.

“Saving” is used here as a verbal adjective or a participle because it modifies “time.” The term Daylight Saving Time would be more grammatically correct as “daylight-saving time.”


So what’s the confusion?

Daylight Savings Time is now in common usage, which makes it a rather common mistake.

Of course, the phrase Daylight Saving Time is inaccurate, since no daylight is actually saved. “Daylight Shifting Time” would be a more accurate name, but good luck instituting that change.

During DST, clocks are turned forward an hour, effectively moving an hour of daylight from the morning to the evening, giving us the opportunity to enjoy sunny summer evenings by moving our clocks an hour forward in the spring.

Most of the United States begins Daylight Saving Time at 2:00 a.m. on the second Sunday in March and reverts to standard time on the first Sunday in November.


Why does it have to be so complicated?

I wish I lived during the old days, when people had more time.


Want more time management skills?

Time management remains one of our biggest challenges.  To maximize your time, you must learn to prioritize and say “no.”  Learn more from Michael Angelo Caruso’s audio program, Gain One Hour a Day—Time Management That Pays, which contains dozens of practical tips for better managing time.

Hard ass, Steve Jobs, softens us up

Saturday, October 8th, 2011

Steve Jobs Michael Angelo Caruso blog Steve Jobs was not known as a sentimental softie, yet his passing is still a tender memory for people all over the world.  Clearly, his death has gotten a lot of us to think about how we spend our lives and what we do with our time.

Humans are creatures of habit. We are more likely to do things we’ve done before than to try something new. We drive the same route to work every day, park in the same spot when we get there, and eat the same types of lunches from week to week.

This “routine-groove-rut” is exactly the kind of patterned behavior that prevents us from making new memories.  Here are 5 Cool Ideas on how to create new memories.

5 Cool Ideas for Creating Memories

From www.MichaelAngeloCaruso.com

1.  Living in the past doesn’t create memories.  
People who dwell on the past often develop a victim mentality about life.  Victims perceive life to be a series of negative occurrences because of things that have happened to them.

Their attitude seems to be “People have always taken advantage of me, so I’m not interested in meeting new people.”  Old scripts can be keeping you from enjoying new material.

2.  Invite new memories by rewriting your slate.  
John Locke Michael Angelo Caruso blogImprinting is a series of repetitive life lessons that help us determine our view of the world, including our self-concept. Most of us are indelibly imprinted early in life.  Philosopher, John Locke wrote that, as youngsters, our minds are “tabula rasa” or a blank slate.  Early on, people write on our slates, helping us create memories.

Some of us have trouble writing over those old memories.  When you can rewrite your slate, you can easily add new memories.  Computer experts might describe rewriting your slate as overwriting your disk.

3.  Accept that new invitation.  
George Herbert Walker Bush michael angelo caruso blogA female friend of mine was jogging when she encountered a group of strange men. The men identified themselves as secret service agents traveling with then President George Herbert Walker Bush.  My friend told me that the agents invited her to run with the President and his entourage the next morning.

She passed on the offer.  I asked her why she declined such a unique opportunity and my friend said, “I guess I didn’t feel like it.” Doing new things avails us to new memories, so make it a habit to step out of your routine.

Memories are generated by a process behavioral psychologists refer to as “experiential learning.”  New experiences, of course, are a form of imprinting, which helps us to create memories. Routines do not promote newness.

4.  The present is sometimes too predictable.   
People who only think about the present condition are so caught up in routines that they cannot seem to try new things.  In their determined effort to maintain status quo, they resist new opportunities, thus stifling the creation of new memories.

5.  Live as if you don’t have much time left.  
Impresario, Steve Jobs, urged us to not live other people’s lives. Do what you want to do.  Do it now.  Sociologists have discovered that people near death have an overwhelmingly common regret about their life.  They usually regret not trying more new things like traveling to foreign countries and meeting more people.

What have you always wanted to do? What would you do this year if you knew it would be your last year? Use the answers to these questions as incentive to generate new memories.
~~~~~~~~~~
More from Michael on his great blog.

Don’t veer for deer

Thursday, September 29th, 2011

deer driving michael angelo caruso blogI’m speaking in Jamaica and brought some reading material on the trip.

My September/October issue of AAA Living magazine features an interesting article on the dangers of “deering while driving.”  It got me thinking about how humans handle problems.

Apparently, there are 1.5 million car-deer collisions annually.  The magazine states that the crashes kill some 150 people.  These accidents aren’t healthy for the deer, either, as hardly any of them are wearing safety belts.


Here’s a surprising driving tip

The article lists three ways to avoid an unwanted wildlife encounter:

1)  Stay alert.  Deer are the most active at dawn and dusk.

2)  Deer travel in herds.  If you see one animal, there are probably many more nearby.

The third piece of advice is rather surprising:

3)  Don’t veer for deer.  Experts say that swerving is much more dangerous than hitting the animal.  Veering could easily introduce oncoming traffic or an unforgiving bridge abutment into the equation.


Sometimes, it’s best to face a problem head-on

Michael Angelo Caruso blog problem solvingThe “don’t veer for deer” lesson is a good metaphor for other types of problem-solving.

Of course, it’s always a good idea to stay alert for communication problems related to customer service, marketing, and such.  And yes, these problems often “travel in herds.”

Lots of us try to avoid problems by ignoring them, procrastinating or even denying the problems exist.

Yet, in many cases, it’s best to confront the problem head-on.  Face the problem as if you would position yourself directly in front of a camera.

Let the conundrum collide with your personal life or your work routine.  This will create a unique opportunity to uncover a solution.


More resources

For more safe driving tips, visit www.AAA.com/SafeDriving.

To get more tips for solving problems, listen to my Creating Success Habits audio CD.

Women’s lib, my butt

Tuesday, September 27th, 2011
Actress, Erin Cummings, second from left, and friends  Michael Angelo Caruso blog

Actress, Erin Cummings, second from left, and friends

Sure, women have come a long way, baby, but the glass ceiling hasn’t even been scratched, let alone broken.

Women hold more MBAs than men, but are employed in fewer executive positions for far less money.

The Troy Rotary Club of Michigan–I’m going to be President next year– is honoring Troy business women and women everywhere with its second annual Troy Business Woman of the Year Awards luncheon on Wednesday, October 5.

Detroit-area folks are welcome to attend and nominate.  Here are details.


Troy Rotary Business Woman of the Year Awards!

Mark Mullin Troy Rotary Michael Angelo Caruso blogThe Rotary Club of Troy will honor a number of women business leaders at a special luncheon on Wednesday, October 5th, 2011.

We’d love for you to participate in the “Troy Rotary’s Business Women of the Year” event as a nominee and/or an attendee.

We’ll interview the awardees to learn their business secrets and also hear from our guest speaker, Denise Roberts from Sales Partners.

Nominees must work in Troy, Michigan. Applicants or those who nominate the applicant should submit three-paragraphs explaining their accomplishments in noteworthy community involvement and business during the last 12 months.

Send your information to Linda K. Weaver at lkweaver@wowway.com.

Troy Rotary will take make a determination based on these accomplishments.

The luncheon will take place at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the outdoor fountain is magnificent most of the year.  Plus, there’s almost always an interesting guest speaker.

Please pay for lunch at the door– $15 cash or check per person.  (Your second lunch with Troy Rotary is no charge!)


Directions to Troy Rotary

Maureen McGinnis Michael Angelo Caruso blogHead west on Big Beaver so you can turn right onto Lakeview Drive between Somerset North and Bank of America.  Make an IMMEDIATE right into the first driveway.  This will take you into the guest parking lot.  Leave a few extra minutes to clear bank security at the front door.

This map may help:  http://tinyurl.com/TroyRotaryInvitation

Please be there a few minutes before noon on October 5 so you can network with Rotarians and guests.  Call Michael Caruso at (248) 224-9667 for more information

Bring your camera and lots of business cards and we’ll see you soon!  You will enjoy our fun members and they will enjoy you!


Nominating is easy!

Troy Rotary is honoring a number of Troy Business Woman at a special luncheon on Wednesday, October 5th.  You may nominate someone you know, ask someone to nominate you or nominate yourself.

Nominees must work in Troy and must be present to win.  Please provide the following information and submit to Linda K.Weaver at lkweaver@wowway.com by September 27.  Questions?  Call Michael Angelo Caruso at (248) 224-9667.


Info on nominee

You may copy/paste and e-mail info to Linda, above.


Requested info

Name of nominee _______________________________

Phone number _________________________________

E-mail address _________________________________

1.  Please tell us about your background as a business woman:

 

2.  Briefly list your business achievements during the past 12 months:

 

3.  Rotary is a community service organization.  Please tell us about any volunteer work you’ve done during the last year.  This includes “after hours” activities such as charity work, community projects, etc.

_______________
Thank you!

We hope to see you at the October 5th luncheon at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the magnificent outdoor fountain. Lunch is $15 cash or check per person and your second lunch with Troy Rotary is free!

 

What if women ruled the world?

Of course, neither gender needs to “rule the world.”  We’re all together in this.  Still, it’s nice to honor area business ladies for a job well done!

 

Favorite first lines from books

Tuesday, September 13th, 2011

You may know that I’m a lifelong bachelor, so it wouldn’t surprise you to learn that I’ve got a special appreciation for good opening lines. And I’m not just talking about pick-up lines with the ladies.

Cool Ideas  book michael angelo caruso blogBooks are one of my passions, too.  I write them and read them.  Soon, I’ll be launching the second edition of my 5 Cool Ideas book.

I love to read books, too.  Yep.  Again this year, I will consume about 30 books and post the reading list on my website.

Recently, I was reading about famous first lines from books and wanted to share my favorites.  Here you go!


Favorite opening lines

“Happy families are all alike; every unhappy family is unhappy in its own way.”  – Leo Tolstoy’s Anna Karenina

Whether I shall turn out to be the hero of my own life, or whether that station will be held by anybody else, these pages must show.   – Charles Dickens’ David Copperfield

“It was a pleasure to burn.”  – Ray Bradbury’s Fahrenheit 451

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.” – Charles Dickens’  A Tale of Two Cities

“Good is the enemy of great.”  – Jim CollinsGood to Great

“Who is John Galt?”  -Ayn Rand’s Atlas Shrugged

Do you have a favorite opening line from a book?

“Anniversary” seems like the wrong word for 9/11

Monday, September 12th, 2011

flight 93 crash Michael Angelo Caruso blogHas it already been ten years since the September 11 attacks on America?

The media, which recycled the story like a plastic grocery bag, often using the word “anniversary,” to describe the significance of the ten-year mark.

Anniversaries usually connote a celebration, which certainly seems inappropriate, in this case.  I don’t know what word to suggest instead; there has never been an event like the terrorist attacks that sunny, autumn morning.

It was an event so significant that it is now remembered through its own syntax that is both grammatical and dramatic.   Journalists refer to the day as “9/11.”

Everyone has their 9/11 story.  Here’s mine…


Where I was on 9/11

Ten years ago, I was teaching public seminars.  The travel schedule was horrendous; you couldn’t work any harder in the speaking business.  I would fly out on Sunday night and be in my seminar room at 7 AM, Monday morning.

The class would run until almost 4 PM, at which time I would pack up and drive to the next city.  Upon arrival at 7 PM or later, I would repeat the schedule the next day.

Five cities in five day.  The schedule was brutal.

I would fly home on Friday evening and fly out again on Sunday night, usually working three weeks out of the month.

I was learning a lot about the speaking business, but my social life was crap and I wasn’t taking very good care of myself.


“One of the planes crashed nearby!”

Engrossed in my work, I began teaching a leadership course in Pittsburgh hotel on Tuesday, September 11.  Registration was at 8AM.  I used the restroom just before the class began, one of the few practices employed by both professional and  amateurs speakers.

On the way back to the seminar room, I noticed a bunch of hotel employees clustered around the lounge television set.

Something bad had happened to a skyscraper in New York City.  Early reports suggested that a stray airplane had flown into the building.  Some sort of freak accident or an attack of some kind?  It was a very strange occurence, but not what we call in the speaking business a “show stopper.”

I hurriedly returned to my classroom and made a quick phone call to my brother, Dave. He had more news on the event than I did and I remember feeling a quick succession of emotions:  surprise, concern, fear, vulnerability.

I started to tear up as the call ended.

“I’m scared, Dave,” I said.  “I can’t explain it.  I feel very alone right now.”

Dave offered some encouragement and we promised to talk later.  I hung up and began teaching 40 Pittsburgh-area business leaders to be pro-active problem solvers, efficient communicators, and better role models.

By our first break, some of the attendees had heard the news, but the calamity didn’t merit mentioning to the class.  Information didn’t travel as fast in those days.  Texting wasn’t the rage and smart phones didn’t exist.

None of us knew that United Airlines flight 93 crashed into a field in Shanksville, Pennsylvania, about 90 minutes from our seminar location.


America would never be the same

I completed the seminar, packed up and headed off to the next city.  Instead of flying home on Friday evening, I drove the rental car home and kept it so I could drive to all my seminars for the next two weeks.  The airports were closed for a few days and rental cars were impossible to come by, if you didn’t already have one.

Travel in America would never be the same.  Security measures in public buildings would never be the same.

I some ways, I would never be the same.

Unhappy anniversary, everyone.

How to make online introductions

Tuesday, September 6th, 2011

I’ve built a large network online and offline by facilitating introductions.  It’s such an easy and underrated way to add value to people’s lives.

Here’s the successful formula that I teach in my webinars and live seminars.  To introduce two people in your data base to each other:

1.  Compose an e-mail to one party and cc the other.
2.  Write something nice about each.
3.  Be sure to note why they might want to connect with each other.
4.  Always reference a specific benefit to the process.
5.  Politely excuse yourself from the dialog
6.  Encourage the two to connect if and when.

People never forget when you introduce them to other worthwhile people.

Duane Scherer Michael Angelo Caruso blogMy friend, the talented artist, Duane Scherer, recently used a version of my formula to introduce me to a big shot in the retail art industry. Duane creates decorator clocks from mixed media.

His work is in galleries all over the world and it’s been a pleasure watching his industry grow.

Here’s the email he sent to his friend in the art world.


Sample intro

Hello, Grace!

I would like to connect you with a very excellent speaker and author.  His name is Michael Angelo Caruso.  As both a friend and business consultant, Michael has helped me with many aspects of my business.

What makes him so special is his ability to work with both very large and very small businesses.

He has helped me improve sales, sharpened my product presentations, given me many time-saving ideas and even offered valuable advice for managing my employees. 

Michael knows a ton about Internet marketing, including social media, e.g., Facebook, Linkedin, and Twitter.

I invite you to visit his Web site at www.MichaelAngeloCaruso.com, as I am sure you can find a use for Michael.  In addition, I’ll bet you instantly think of people you know who can use his services.

Michael, Grace knows EVERYONE in our industry.  She’s a sharp lady and I think you’ll like many things about her communication style.

Thanks to both of you and have fun connecting!

Kindest regards,
Duane Scherer


Try it today!

This technique pays big dividend to all concerned.  Try it today and let me know how it goes!

From Royal Oak, Michigan,
Michael Angelo Caruso

Yeah, you better not do social media

Monday, September 5th, 2011

social networking michael angelo caruso blogReaders always write . .  .

I wish I could use your social media marketing advice, Michael, but I work at a small business in an industry that hasn’t embraced Facebook and the others.

We’re an automotive supplier, so social media probably wouldn’t work.  We sell 60,000 lb. steel coils to the auto manufacturers through US Steel.  Facebook wouldn’t appeal to Honda and Ford.   :-)

-Eric in Ohio


Facebook can work for any size biz

Hi, Eric and thanks for your message.

Sounds like your mind is made up and that’s fine, although it seems to me that’s the type of thinking that got tanked  the automotive industry in the first place.  I notice you didn’t write to ask, “How can I get social media to work with my special circumstances?”

While it’s true that Facebook may never be the primary sales modality for your specialty item, there are dozens of ways that social media can serve your great company:

-  Salespeople can have personal pages that make the sellers more accessible

-  You can start a company or business page

-  Use social media to monitor vendors, business partners, and the competition

-  Practice “defensive marketing,” especially on Twitter

-  And much more…

 

Facebook wouldn’t appeal to Ford!?

Huh? Ford Motor Company’s Facebook Fan Page has more than 850,000 fans.

One might guess that Asian-owned Honda corporation would be less likely to embrace social media, but the Honda Facebook Page has over 1.2 million fans.  Honda even has Fan pages for individual products.  The Honda Civic Facebook page, for example, has over 415,000 fans.

Ford’s social media department is run by Scott Monty (2,847 Facebook friends), who oversees multiple pages on various social media platforms, including Twitter and Facebook.

US Steel currently has a marginal Facebook presence, but that can change in a hurry.

So, there are  lot of good reasons that a company selling 60,000 lb. steel coils should be active on Facebook, but consider an even more likely scenario, Dale.


Results are in your future

You may not be doing what you’re doing now in ten or even five years. Perhaps you’ll want to start a business of your own or become a consultant one day.  Of course, you’ll want to work from an existing Internet presence and fan base, both of which you can develop using Facebook and other social media platforms.  Right now.

Dig the well before you need the water, brother.

Sincerely, Michael

P.S.  Let’s connect for fun on Facebook, Linkedin, Twitter and/or YouTube.  I’ll help you make money when you get there.  Order my “how to” audio CD/e-book when you’re ready.