Posts Tagged ‘michael Angelo Caruso’

Pages: 1 2 3 4 5 6 7 8 9 Next

5 Creative Ways to Start a Conversation

Sunday, July 18th, 2010

Hmmm In my booklet, Hmmm . . . Little Ideas With BIG Results, I write “people are your greatest resource.”  The art of conversation brings your greatest resource closer to you.  Everyone seems to believe this, but most people aren’t very graceful at starting conversations.

Former basketball coach Phil Jackson writes that the champion Los Angeles Lakers were great trash talkers during games, but withdrawn and quiet during important meetings.

Kobe BryantUse these tips the next time you want to strike up a conversation with Kobe Bryant.  Apparently, he won’t be taking the initiative to speak first.  Here are 5 Cool Ideas* on how to start a conversation.

1.  Work with a conversation-starting quota.
The next time you go out to lunch, pledge to yourself that you will start at least four conversations.  You might speak to someone on the elevator, on the way to your car, while waiting to be seated at the restaurant and maybe in the lobby of your building upon your return.

2.  The person who reaches out has the power.
In her book, How to Create Your Own Luck: The ‘You Never Know’ Approach to Networking, Taking Chances and Opening Yourself to Opportunity, author Susan RoAne reminds us that luck is a “make-it-happen” communication process.  I’ve learned that the person who initiates the conversation usually has influence and power over the conversation.

3.  Open with small talk, but not too small.
If you initiate conversation about sports and the weather, most of your conversations will be about sports and the weather.  On the other hand, if you open with fast-lane topics like politics or sex, you may be moving too quickly for the other person.

4.  Treat the other person like a celebrity.
Ironically, the best technique for starting a conversation is asking a question and then listening to the answer as if the other person is the ultimate authority on the subject.  Ask people their opinions and then hang on every word.   Smile and nod your head frequently.

Soliciting an opinion is kind of like asking for help.   People love to help.  People also love to be helped.  Most people won’t ask your opinion because they haven’t read this book.

5.  Give people what they want, unless what they want is negativity.
Conversation isn’t always about what you want.  Shared dialogue is primarily about what the other person wants.  Go with the flow if the dialogue is fun and good-natured.  Nurture conversations that are positive and up-beat in tone.  Excuse yourself from gripers and complainers.  There are over 300 million people in the United States. Let’s start talking.

* 5 Cool Ideas is a book series by Michael Angelo Caruso

Self-publishing up 181% from last year

Saturday, June 19th, 2010
Virginia Heffernan

Virginia Heffernan

If encouragement and awareness are important to authors, Virginia Heffernan is making it easier for you to write a book.  Her New York Times article, Author Unbound makes it abundantly clear that self-publishing is an increasingly respected way to get your book out.

Once termed, “vanity press,” self-publishing was practiced mostly by rich people who could afford to print 1,000 books, even if they only sold 100 of them.

But the advent of desktop publishing, e-books, and print on demand (POD) has changed all that.

The Bowker company reports that self-publishing is up a whopping 181% over last year.  In fact, 764,448 titles were self-published in 2009.  In other words, as Heffernan reports, book publishing is becoming publishing.

As author of over 75 information products, I can attest that self-publishing is not limited to just print books.  People are producing e-books, audio CDs, and video programs, too.

The process is incredibly easy, if you have a book shepherd or someone giving you good advice.

You can attend my self-publishing seminar on June 23 in Detroit or order my ( self-published) audio CD and e-book, How to Create and Sell Information Products.

Find a print-on demand vendor such as Lulu, Xlibris or iUniverse to deliver the finished product and you’ll be amazed at how a book can amp up your career, once word gets out.

Which reminds me, getting the word out is the hardest part of self-publishing.  Most authors radically underestimate what it takes to sell a book.

If you were to write a book, what would it be about?  Please comment below.

Nice weather? Beautiful people? In Detroit?!

Monday, June 14th, 2010
Beauty in Detroit

Beauty in Detroit

I took a few journalism classes in school.  There’s a saying in the “J” trade that goes something like this:  “If a dog bites a man, it’s not news.  If a man bites a dog, that’s news.”

Of course, the media seems to mostly grab the negative news emanating from the city of Detroit.  Lately, the news has been reporting the negative behavior of our Mayor Kwame Kilpatrick, who has fallen from grace, ripped off the city, and gone to jail.  So far, he has not bitten any dogs, as far as we know.

When on the speaking circuit, I used to spend considerable time defending my home state.  People all over the United States LOVE talking about Michigan’s cold weather for one or more of the following reasons:

  1. Michigan isn’t known for anything non-weather related.
  2. Michiganders aren’t known for anything positive.
  3. Michiganders entertain these stupid discussions.


Script for a stupid discussion

Person from Kansas: Where are you from?

Person from Michigan: Michigan.

Person from Kansas: Isn’t it cold there?

Person from Michigan: Yes!  I hate it!  I’d like to move!  Ugh!


How to avoid stupid discussions

After years of these unrewarding scenarios, I finally found a way to avoid them.

Person from Kansas: Where are you from?

Person from Michigan:  Michigan.

Person from Kansas:  Isn’t it cold there?

Person from Michigan: Actually, we have four unique and distinct seasons.  Michigan is a great place to live and I really like it.

This works like a charm no matter where you’re from.  The negative tone of the discussion almost always dissipates and the conversation turns more pleasant.  Try it!


Every city and state has it’s problems

Illinois has huge problems with political corruption.  Sunny California may enjoy nice weather, but it’s about ten minutes from filing bankruptcy.

We live in a wonderful country.  Sure we have problems; we’re working on them.  Let’s stop dwelling on the negative and remember to accentuate the positive.

Michiganders–stop agreeing with people who trash-talk your state.  We live in a great state, no matter how many dogs the Mayor may have bitten.

Click here to see stunning photos of men and women who attended a benefit at the Detroit Opera House.  (My date, Kimberly Jones, got us into the society pages!  See above photo.)

It can be a full-time job defending your home state.  So stop doing it.

5 Cool ideas for writing and selling your book

Monday, May 31st, 2010
Your info is worth money

Your info is worth money

Everyone has a “how-to” book in them.  Your lifetime of experience and acquired skill sets should probably be required reading for the next generation, yes?

That book is easier to write than you think.   Once written, you can market your knowledge to people more than willing to pay for it.  Social media can be a cost-free delivery system.

Use the profits from the book to pay down bills, shore up your battered 401K, buy a car or just have some fun.  Here are 5 Cool Ideas for writing and selling your book.


1.  Do it yourself, the publishing industry is broken, anyway.

Self-publishing e-books is an easy, very lucrative way to create passive income.  The process can be as simple as writing a 20-page e-book and saving it to a .pdf.  Arrange a payment gateway through Google or PayPal and start telling Facebook friends about your creation.


2.  You can publish a book, even if you’re not a writer.

Mark Victor Hansen simply collected stories others had written and titled the book series, Chicken Soup for the Soul.  Another great idea is to create other types of information products, instead of books.  Audio programs, for example, are very popular and in some cases, sell better than printed material.   And get this–audio programs are even easier to create than books.


3.  A writing “system” can help you be published in less than 90 days.

I often write books by accumulating information.  My 5 Cool Ideas books have been the result of collecting info, reworking the content and formatting related ideas in groupings of five.


4.  Blog your way to authorship.

Web logging on Typepad or WordPress is a an easy way to develop your voice and build a following at the same time.  Just post a few paragraphs twice a week and you’ll be amazed at how much content you can originate.


5.  Think about what comes next after what comes next.

Celebrate your finished book as a great achievement,  but remember that a book is almost always more powerful as a means to an end.  Being a published author opens the doors to many opportunities, including speaking gigs, consulting work and media attention.  Consider having other products and services to promote when your book is released.


Get good advice on how to write your book . . .

Attend the Write/Sell Your Book seminar and get time-saving tips and valuable marketing idea so you can finally write that book.  Register at http://bit.ly/WriteSellYourBookJune9 or visit http://www.michaelangelocaruso.com/events/calendar/ to find a program near you.

Expect to learn a ton about creating, selling and re-purposing information products. You’ll also learn how to:

- Become a published author in less than 90 days
- Use information products to become more employable
- Build a distribution list so you’ll always have customers

- Write an e-book that will make your print book an even bigger success
- Leverage Facebook, LinkedIn and Twitter to grow your biz
- Self-publish your information products and earn more profit

- Write Web copy that sells
- Repurpose content so you can get paid over and over
- Create multiple information products

- Convert your new found “expert” status into even more opportunities
- Use video to promote your work

Can’t locate a live program?  Would you rather order the audio CD/e-book on the subject?  Go to http://bit.ly/CreateSellYourInfoProducts

Good luck and keep writing!
Michael Angelo Caruso, Author of the 5 Cool Ideas books and creator of over 75 info products

The accidental marketing of Dennis Hopper

Sunday, May 30th, 2010

Dennis Hopper finally died.

There’s no denying that the man had rough life.  Many people wondered how Hopper lived as long as he did.  Some thought he had died again, such was the tumultuous existence of this Holly-world and real-world rebel.  When you consider all Hopper’s associated weirdness and drama, it’s a wonder the actor was able to cobble together a decent career.

Here are 5 Cool Ideas on the accidental marketing of Dennis Hopper, inspired by the New York Times obituary written by Edward Wyatt.


1.  Adversity can be a trump card.

Dennis Hopper was born in Dodge City, Kansas, home of many a showdown between good guys and bad guys.  During his life, Hopper had constant showdowns with alcohol, drugs, directors,  wives (five marriages), nature (a fire claimed his Bel Air home in 1962) and finally, prostate cancer after a 10-year battle with the disease.


2.  Dennis Hopper almost accidentally defined cinematic cool.

This guy starred in some of the coolest movies ever made including, Easy Rider, Blue Velvet, Rebel Without a Cause and Cool Hand Luke.  The parts came to him sporadically and Hopper often fell into great roles despite a bad reputation.  In many instances, he did well due to his proximity to greatness.  For instance, Hopper credited Marlon Brando with the idea of having him portray a gonzo journalist in Apocalypse Now.


3.  An early victory can make you a “success” for life.

Easy Rider won the prize for best first film at the 1969 Cannes Film Festival, perhaps because it faced only one competitor.  This victory put Hopper on everyone’s radar.  He also shared an Oscar nomination for writing the movie, so the phrase “Oscar nominated” applied to Dennis for another, oh, 41 years.


4.  When it comes to marketing, you get points for what might be true.

Hopper was romantically linked to Natalie Wood and Michelle Phillips.  Extra points!  Again, the proximity factor.  These dalliances were never officially documented.  Hopper got credit for possibly sleeping with both women.  Note:  When it comes to marketing, getting points for what might be true can work for you or against you.


5.  Versatility is an excellent marketing device.

Paul Newman, as photographed by Dennis Hopper

Paul Newman, photographed by Dennis Hopper

When acting gigs were slow, Hopper learned to paint and write poetry.  He also became an accomplished photographer known for his “intimate and unguarded” images of Ike and Tina Turner, Andy Warhol and Jane Fonda.


Goodbye, Dennis

Dennis Hopper, like so many other talented people, succeeded in spite of himself.  But for all his mistakes and missteps, the accidental marketing of Dennis Hopper was made easier thanks to his habit of breaking bad in real life as well as in front of the movie camera.

See ya, Dennis.  Rest in peace, finally.  Again. 

Good communication on the bike, in the board room

Saturday, May 29th, 2010
The earpiece

The earpiece

Communication is critical in any team endeavor, even the Tour de France

Forbes’ Rich Karlgaard reminds us that the first thing Johan Bruyneel did when he became Lance Armstrong’s bicycle team director in 1998 was fit the entire team with radios and earpieces.

The Tour de France is a three-week endeavor.  Communication is an important way to minimize costly mistakes.  As a team director, Bruyneel has eight wins and one third place in the Tour de France.

Good communication is key to Detroit’s success, too.  That’s why it’s important to hold events like the annual Mackinac Conference.  This year’s speakers will no doubt give us ideas on how to handle our many challenges such as the prolonged recession, a humbled automotive industry and insolvent municipalities.

Featured keynote speakers this year include former Speaker of the House, Newt Gingrich and Chrysler CEO, Sergio Marchionne.  Of course the media will be there in force, including WDIV’s news anchor, Devin Scillian, an excellent communicator, himself.

Communication is important on the bike and in the boardroom.

-Michael Angelo Caruso

5 Cool Ideas–Speaking tips from the pros

Sunday, May 16th, 2010

Rotaract talk in LA face right 0608 WEBImprove your presentations by modeling famous speakers.  Here are practical tips inspired by five great orators: John F. Kennedy, Ronald Reagan, Zig Ziglar, Bill Clinton and Robin Williams.

5 Cool Ideas–Speaking Tips From the Pros

1.  Say it in a special way. John F. Kennedy is known for his inspiring, almost poetic, phrasing.  JFK kept a notebook of inspiring quotations that he adopted and adapted in his speeches.  The famous phrase, “Ask not what your country can do for you–ask what you can do for your country” was his, but JFK also borrowed verbiage from others.

Kennedy seldom credited to his primary speechwriter, Ted Sorensen, but you should always provide attribution when “borrowing” language from another person.

2.  Tell a good story. Everyone loves a good story.  Motivational speaker and legend, Zig Ziglar, mesmerized audiences with his funny and informative stories.  A Zig story could go on for five or six minutes as he interjected anecdotes, developed motifs and leveraged humor.

Zig used to drop to one knee for all of six minutes.  He would often prompt a rousing  ovation just for finally standing up again!

3.  Smile with your eyes. Words are important during presentations, but non-verbal cues are even more critical.  Bill Clinton uses a terrific technique I call “smiling eyes.”  He even used this strategy during his impeachment proceedings when he looked into the camera and said, “It depends on what your definition of the word ‘is’ is.”

4.  Tell the audience exactly what you want. So many speakers and presenters obscure their messages in fancy language and pretense.  Take a cue from Nike’s “Just do it” slogan and just say it.  Ronald Reagan was famous for his plain talk during speeches.

In 1987, Reagan spoke at at an event celebrating the 750th anniversary of Berlin.  He used the speech to directly appeal to Mikhail Gorbachev, then General Secretary of the Soviet Union’s Communist Party.  Reagan famously said, “Mr. Gorbachev, tear down this wall!”

5.  Get emotional. Robin Williams is not a conventional presenter, that’s for sure.  What he lacks in diction and structure, he more than makes up for in energy and enthusiasm.  It’s hard to ignore a person who’s excited about his own message.

Williams presentations are an onslaught of ideas, foreign language accents and gesticulations that audience members cannot ignore.  Don’t try to replicate Robin’s wild man delivery.  Just amp up your emotion by speaking louder and moving your hands more.


Teleseminar May 25–How to Improve Your Presentations

Join Michael Angelo Caruso at 3:30 PM ET on Tuesday, May 25 to get more great tips for your next presentation.  Get more info and register here; ask questions toward the end of the call.  Invite your boss to attend at no extra charge.


Can’t attend the live program?

Order the audio CD on the same topic and listen as many times as you’d like.


Reprint the above article

You’re welcome to publish the above article in your corporate newsletter, on your Web site or blog.  Simply send a message here.

Why Facebook friends are better than real friends

Thursday, May 13th, 2010

Facebook fThe topic of social media has moved from the break room to strategic planning meetings.  Thousands of businesses have started company pages on Facebook, Linkedin and YouTube.

Cynics still say things like, “Yeah, but a Facebook friend isn’t like a real friend.”

True, but if you run a Yellow Pages advertisement, you wouldn’t evaluate the results based on how many readers are ”real” friends.   If your income depends on how many people pay your company for products and services, Facebook friends are far better than real friends, especially once you’ve figured out how to monetize social media.


Why Facebook friends are better than real friends

Facebook buddies are:

-  More likely to be interested in your products and services (this is how keywords work)

-  Easier and cheaper to communicate with

-  Interested in what you’re selling (especially when you use my method of “friending”)

-  Likely to share info about your great products and services with their FB pals

-  Helpful and remarkably supportive


I can’t help you get real friends

You’re on your own when it comes to making true-life buddies, but I will help your company amass a ton of Facebook friends that will be interested in writing you checks.

In four weekly phone calls starting June 1, I will teach you or someone at your company  how to publicize, market, sell and even provide customer service using social media.

This teleclass is quite affordable and very useful, especially for small and new businesses.

“I’ve attended Michael’s great social media class and benefited from his info products.    Social media is a new world for me, but Michael makes it easier and fun.”      -Leah Dunn, The UPS Store

“Michael Angelo Caruso helped improve my business’s online presence in a very short    time.  I highly recommend him for your marketing needs.  Michael delivers!”    -Dr. Steven Ringler, Plastic Surgeon

The four phone calls are June 1, 7, 14 and 21 at 3:30 PM ET.  Playback recordings are available for 48 hours after each call.  The information given is NOT technical.

Register at http://tinyurl.com/SocialMediaJune1

Log-in to your social media pages before calling so you can make changes to your Facebook and Linkedin pages in real-time.  Pretty cool!   

Sign up today at http://tinyurl.com/SocialMediaJune1

Luckily, we don’t have to choose between Facebook friends and real friends, Michael.  You can have both!  I look forward to talking with you and/or someone from your biz starting June 1.

Your real friend,

Michael Angelo Caruso, Marketing Consultant and Keynote Speaker


P.S.
You’re welcome to republish, repost or otherwise share this article.  Simply provide attribution by including my Web site, which is www.MichaelAngeloCaruso.com.

Valuable social media advice for a friend (and you)

Monday, May 3rd, 2010

Readers always write . . .

Dear Michael,

Per your emails, I can see things are going well for you.  Wish I could say the same, but business is way off and Corporate is only interested in providing national marketing, which doesn’t help me at a local level.

I have a blog on our corporate website, but it is heavily edited.

I’ve decided that I must do my own marketing.   Social media has a huge potential and I need to get started.  I want to create an online presence for Home Energy Audits in southeastern  Michigan.   I have a personal Facebook page that is somewhat neglected.  I recently looked at your pages on LinkedIn and Twitter and Facebook.

I went to see you on YouTube.   Your videos look great!  (To this day, I employ your “smiling through doorways” technique and it works.)

You have a number of different products that can help me.  What do you suggest?  I like the idea of getting my name on the FB URL, having an LI and TW account and others strategies that you may suggest.  I am ready to get serious about marketing online.  What other advice do you have for me, please?

Signed,

GGG in Michigan


My response . . .

Dear GGG–

Sorry your biz has had some rough sledding lately.

You’re right about a number of things.

1)  You should do your own marketing. Marketing is way too important for you to rely on HQ.

2)  Online marketing is the way to go. Social media marketing, in particular, is an effective, no-cost way to create more revenue.

3)  My quick advice is to “systemize” Linkedin to grow your network. Add five people a day for 30 consecutive days.  Try to add people who are pre-disposed to your message.

Add a guy named Terry Bean right away.  He’s a local cat who knows everyone and can make introductions, especially on Linkedin.

Also, write an article on how someone can find a reputable person who does what you do (such as you!).  Put it in a “5 Things to Look For . . . ” format.

Post the piece at a free article depot site such as www.EzineArticles.com.

Make sure your contact info is in the report.  Then, offer the report at no cost to anyone who wants it.  You can even re-purpose blog entries from your great collection at http://www.usinspect.com/blog/author/35.  You’re a good writer, GG!  Put this skill to work in new and profitable ways.

Keep giving status updates and advice in an 80/20 ratio on LI, FB and to a lesser extent, TW.  Use a site such as www.ping.fm to have a single post show up on all three of your social media accounts.

Good luck, GGG!

Best,

Michael

P.S. Thanks for your interest in my information products and seminars. When you’re ready to invest a few bucks in marketing, consider:

A)  http://tinyurl.com/CarusoSocialMediaEbook for $10

B)  http://tinyurl.com/CarusoSocialMediaAudioCD for $39 or

C)  http://tinyurl.com/GrowYourBusinessFLA4 for $75

Do NOT order all three.  Choose a comfortable price point and be sure to use the great tips!

Only one PowerPoint slide?!?!?

Tuesday, April 27th, 2010

I haven’t used PowerPoint in over five years.

Call me old-fashioned, but I think it’s more important to use business presentations to establish rapport, build relationships and develop conversation that helps clients.

I can’t understand why salespeople or other leaders would take the trouble to assemble an audience only to say, “Please look away from me to the screen while I turn down the lights.”

If you feel you must use a handful of PPT slides, put them in the middle of the presentation.  This way you can look into the audience’s eyes at the beginning of your talk and at the end.  The end, of course, is where all good presenters stage the “call to action.”

Recently, I started using PowerPoint again, but with a twist . . .


I now use a single slide during my talks

This one graphic image is so powerful, you can hear a pin drop when it appears on the screen.  This slide is all audience members can talk about when the presentation is over.  And get this–the slide usually has no direct connection to the subject of my talk!

What is this magic slide and how can you use a similar technique to strengthen your presentations?

Well, the slide is a very unusual graphic based on a personal story.

When my father was in the hospital a few years back, our family kept a journal at his bedside.  We used the notebook to  track Dad’s progress and leave each other reminders of what to ask the doctors.

Dad even wrote in the journal, especially after the medical team inserted an “NG tube,” and eating tube which kept Dad from being able to speak.

Anyway, about two weeks into his hospital stay, it became clear Dad was failing due to mysterious complications.

We were all looking for clues about how to help him get well, so in a quiet moment, I asked my father what he thought was happening.

Dad's parting words

Dad's parting words

He wrote, “I think I’m improving.”

And then, he died the next day.

Although this story and the accompanying slide are not usually the core message of my speeches, it’s incredibly easy to integrate its optimistic theme.  After all, a dying person who remains upbeat can teach us all a bit about having a better attitude.

Do you see how showing a single PowerPoint slide can be so effective?

I’ll bet you can make a similar arrangement with your speeches and presentations.

I’ll teach you how to use this technique and many of my other presentation tricks during the May 25 teleseminar, How to Give Killer Presentations.  A playback recording is available for this session, but you can order the audio CD version of this topic, if you’d like to listen anytime or share the info with others.

Can you say “no” to PowerPoint?

Pages: 1 2 3 4 5 6 7 8 9 Next