Posts Tagged ‘john f. kennedy’

5 cool ideas for being more credible

Tuesday, November 23rd, 2010

From www.MichaelAngeloCaruso.com

Being more credible means you will be more persuasive.  You’ll be more influential in getting people to do what you want them to do.  This will be helpful if you are in sales, management or if you are the parent of a teenager.  Here are 5 Cool Ideas on how to be more credible.

1.  Read and listen to good information. Carry a professional development book with you for three weeks.  You don’t have to read the book, just be seen with it.  People will almost instantly find you more credible.  I actually read the books I carry.  Every year, I process over 30 books, reading 15 and listening to 25 audio books.  Recent titles include Good to Great (good is the enemy of great) and Theodore Rex–think you can learn something from the youngest man ever to be President of the United States?

2.  Publish a book or an article. Imagine your level of credibility if you’ve written the book that people carry.  John F. Kennedy, the youngest American ever elected President, established credibility as a successful author.  His book, Why England Slept, was a best-seller and helped convince voters that the young man was experienced enough to hold the nation’s highest office.

Teddy Roosevelt authored several books prior to becoming the youngest American President at age 42.  Being published authors increased Kennedy’s and Roosevelt’s credibility and being published can increase yours, too.  Begin your publishing career by sending a letter to the editor of your local newspaper.  It’s fun and addicting to see your name in print.  Write a 500-word essay on something work-related and send it to the top five trade publications in your industry.

3.  Speak out. Listen a good amount of the time, but never miss an opportunity to present good information in informal situations.

4.  Be your own advertising company. Fly your flag to the top of the pole.  People are more likely to believe in you when they know you believe in yourself.  Use your voice mail messages, e-mail signature files and elevator speech to gently remind people of your value as a dependable source of quality information.

5.  Network with people who will help spread the word. There’s only one thing better than being able to personally impress people and that’s having others attest to your credibility.  Keep helping people and people will keep singing your praises.

5 Cool Ideas–Speaking tips from the pros

Sunday, May 16th, 2010

Rotaract talk in LA face right 0608 WEBImprove your presentations by modeling famous speakers.  Here are practical tips inspired by five great orators: John F. Kennedy, Ronald Reagan, Zig Ziglar, Bill Clinton and Robin Williams.

5 Cool Ideas–Speaking Tips From the Pros

1.  Say it in a special way. John F. Kennedy is known for his inspiring, almost poetic, phrasing.  JFK kept a notebook of inspiring quotations that he adopted and adapted in his speeches.  The famous phrase, “Ask not what your country can do for you–ask what you can do for your country” was his, but JFK also borrowed verbiage from others.

Kennedy seldom credited to his primary speechwriter, Ted Sorensen, but you should always provide attribution when “borrowing” language from another person.

2.  Tell a good story. Everyone loves a good story.  Motivational speaker and legend, Zig Ziglar, mesmerized audiences with his funny and informative stories.  A Zig story could go on for five or six minutes as he interjected anecdotes, developed motifs and leveraged humor.

Zig used to drop to one knee for all of six minutes.  He would often prompt a rousing  ovation just for finally standing up again!

3.  Smile with your eyes. Words are important during presentations, but non-verbal cues are even more critical.  Bill Clinton uses a terrific technique I call “smiling eyes.”  He even used this strategy during his impeachment proceedings when he looked into the camera and said, “It depends on what your definition of the word ‘is’ is.”

4.  Tell the audience exactly what you want. So many speakers and presenters obscure their messages in fancy language and pretense.  Take a cue from Nike’s “Just do it” slogan and just say it.  Ronald Reagan was famous for his plain talk during speeches.

In 1987, Reagan spoke at at an event celebrating the 750th anniversary of Berlin.  He used the speech to directly appeal to Mikhail Gorbachev, then General Secretary of the Soviet Union’s Communist Party.  Reagan famously said, “Mr. Gorbachev, tear down this wall!”

5.  Get emotional. Robin Williams is not a conventional presenter, that’s for sure.  What he lacks in diction and structure, he more than makes up for in energy and enthusiasm.  It’s hard to ignore a person who’s excited about his own message.

Williams presentations are an onslaught of ideas, foreign language accents and gesticulations that audience members cannot ignore.  Don’t try to replicate Robin’s wild man delivery.  Just amp up your emotion by speaking louder and moving your hands more.


Teleseminar May 25–How to Improve Your Presentations

Join Michael Angelo Caruso at 3:30 PM ET on Tuesday, May 25 to get more great tips for your next presentation.  Get more info and register here; ask questions toward the end of the call.  Invite your boss to attend at no extra charge.


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