I generate a ton of content!
You may know that I produce a bi-monthly newsletter, post three blogs a week, and maintain multiple accounts on Linkedin, Facebook, and Twitter.
I also conduct monthly teleseminars, post tons of video on my YouTube and Vimeo channels and have created over 75 information products.
People often ask me how I get it all done. Sometimes I wonder, too!
My favorite magic trick
One of my “tricks” involves repurposing content. It’s a useful technique for anyone who works as a leader or supervisor, salesperson, customer service rep or whatever.
When you repurpose your great content, your information becomes accessible to more people in more convenient ways. When your relevant content shows up in multiple places, YOU become more familiar, and people start thinking of you as an industry expert. Pretty cool!
Do you ever give presentations? Here are three easy ways to make your talk available in different modalities:
1) Record your live presentation with a digital recorder like those sold at Radio Shack. Then, import the sound file to a free audio editing program such as “Audacity” and burn audio CDs to giveaway or sell.
2) Record a three-minute highlight of your speech with a Flip video camera and post the clip on YouTube. Be sure to display your Web site on the “bottom third” of the screen to drive traffic to your Web site.
3) Publish an e-book version of your speech. Use voice recognition software to create a transcript or keystroke the speech into a Word doc (if you use a PC) and convert the document into a .pdf.
Oh, and congratulations! When you do #3, you’ll officially be a published author!
Churn out your own info products
For dozens of more tips on this subject and to generate a passive revenue stream for yourself, listen to my 60-minute audio CD, How to Create Info Products. It comes with a 30-page e-book, too!
Thanks for your interest in self-improvement. Now go repurpose some of your great content!
-Michael Angelo Caruso, Royal Oak, Michigan


