Posts Tagged ‘info products’

New Year’s resolutions that pay big dividends

Tuesday, December 29th, 2009

31If you’re like me, you’re looking for ways to have a better year starting January 1.

Below are nine  easy ways you can become an even better person in 2010.  Call them New Year’s Resolutions, goals or whatever, they offer a great return on investment.

Many of these improvements offer a double dip.  If you become a better leader at work, for example, you are likely to become a better leader at home or for your condo association.

I’ve created easy-to-read e-books on the following topics and they will be instantly sent to you, when you place your order.  You’ll receive tips you can use right away and the information is very affordable at less than $10 per e-book.

If, from now on, you want to:

1  Serve people better

The secret to improved customer service is more focused dialog with the customer.  Unfortunately, auto-responders, Web site forms, reduced staffing and a faster speed of life tend to reduce the amount of focused dialog . . .

2  Be a more effective leader

Freud–and Aristotle before him–noted that two things motivate most humans.  Effective leaders know how to leverage what Freud called the Pain/Pleasure Principle.  I’m referring to the anticipation of pleasure (which isn’t usually  money) and the avoidance of pain . . .

3  Manage time better

Time, of course, is a limited commodity, but almost all of us can manage time by using systems.  A system, for example, will keep you from losing things, which ultimately saves time . . .

4  Cope with stress

Let’s be clear–stress is not natural.  Sure, there’s good such a thing as good stress, but it is not normal to always be edgy.  Many people are surprised to learn that stress is actually a choice–or more likely, a series of choices . . .

5  Deal with difficult people

I teach how to deal with a dozen types of difficult people.  The first step in dealing with them is to realize that the resulting conflict is because of you, not because of them.  With a couple of easy techniques, your situation can be much better . . .

6  Give better presentatations

One of the easiest ways to become a better presenter is to deliver a unique message.  A simple way to be different than other speakers is to not use PowerPoint.  If you must use a projector, only use it during the middle third of your program because  . . .

7  Negotiate to win

The best negotiations result in both parties wanting to do business again, but the Survivor mentality of modern businesspeople usually a conquer and destroy mentality . . .

8  Start a business

There’s never been a better time to start a business.  Digital products cost practically nothing to produce.  Marketing programs are as inexpensive as ever, thanks to the clever use of social media and video marketing . . .

9  Become known as an industry expert

There are two ways to become an industry expert FAST.  The first is to become known as a speaker in your area of expertise.  The second method is to become a published author.  Self-publishing makes this much easier than you think . . .

As always, you will be completely satisfied with my info products or I will make things right.

“Michael Angelo Caruso is a leader in the field of human development.  An inspirational writer, Michael draws from a wide variety of teachings to help create positive growth for individuals and their companies.”

-Jerry Nehr, President, Creative Discoveries Training and Consulting

Here’s wishing you a safe, happy and prosperous New Year!

Sincerely,

Michael Angelo Caruso

P.S.   For more on the power of New Year’s resolutions at work and at home, read my blog for DBusiness magazine.

Any salesperson can have this edge over the competition

Thursday, November 5th, 2009

I've developed a powerful and effective way to differentiate themselves from their selling competition by becoming published authors in their area of expertise.  (Actually, it helps a salesperson to be a published author of any stripe!) 

It doesn't matter what you sell or what industry you're in.  I've taught people in the heavily regulated financial services industry to author an e-book and still be within guidelines. 

Do this now.  Creating and marketing information products (seminars, webinars, teleseminars, e-books) will improve your closing ratios better than almost anything you've experienced.

Why is this true?  Because right or wrong, people will treat you better when you are perceived as an author. 

For examples of such info products, visit www.MichaelAngeloCaruso.com

Remember my dear Aunt Sally? She can help you make money online

Wednesday, January 21st, 2009

You probably met my dear Aunt Sally.  Most likely, you met her in when you were in high schooI.  You may not recall what she looks like, but this wise old woman always offers a valuable lesson. 

Don't remember the lesson? 

What's 2 + 3 x 3?  If you said, "15," you're wrong.

Fifteen is the answer you get by reading the equation from left to right, doing the addition part of the calculation before the multiplication as in 2 + 3 = 5, then 5 x 3 = 15.  But, if you do the multiplication first, the answer turns out to be completely different, as in 3 x 3 = 9, then 9 + 2 = 11.  

Normally, options are good, but math isn't a flexible discipline.  It won't work if you can't be sure of the answer.  To eliminate this confusion, there are rules of precedence, established at least five centuries ago, called the "order of operations."  The "operations" are addition, subtraction, multiplication, division and exponentiation.  Grouping is yet another operation that must be considered in an ordered process.  

The "order" of these operations states which procedure is handled first, second, third, etc.  A common technique for remembering how this works is the abbreviation "PEMDAS," which many people remember using the phrase, "Please Excuse My Dear Aunt Sally."

PEMDAS stands for "Parentheses, Exponents, Multiplication and Division, Addition and Subtraction."  If you got "15" as your initial answer in the above exercise, it's because you forgot you met my Aunt Sally.

The order of operations is also key when marketing your business online.  For instance, it doesn't matter if you have a boatload of products if you have no distribution list.  Building a list or at least developing a network is one of the first things you should do to make money online.  

Information products can be your bailout plan

Monday, January 12th, 2009

I hope I never have to count on someone else to bail me out.  I'm teaching people how to create information products to help others, provide supplementary income and put a personal bailout plan in place. 

Recording cropped In eleven years, I've produced over 75 information products and sell many of them at www.EdisonHouse.com.   A partial list of these includes:

1.   Hmmm . . . Little Ideas With BIG Results (booklet)

2.   Dear Michael Angelo