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	<title>Michael Angelo Caruso &#187; george shea</title>
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		<title>When is a hot dog not a hot dog?</title>
		<link>http://www.michaelangelocaruso.com/when-is-a-hot-dog-not-a-hot-dog/</link>
		<comments>http://www.michaelangelocaruso.com/when-is-a-hot-dog-not-a-hot-dog/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 16:01:20 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Growing Your Business]]></category>
		<category><![CDATA[Internet marketing]]></category>
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		<category><![CDATA[best speaker]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[george shea]]></category>
		<category><![CDATA[hot dog]]></category>
		<category><![CDATA[july 4]]></category>
		<category><![CDATA[marketing idea]]></category>
		<category><![CDATA[michael Angelo Caruso]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[nathan]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[not dog eating contest]]></category>
		<category><![CDATA[product differentiation]]></category>
		<category><![CDATA[rich shea]]></category>
		<category><![CDATA[service differentiation]]></category>

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		<description><![CDATA[Another fabulous Fourth of July weekend is upon us.  Happy Fourth!

This year, we'll blow up scads of fireworks and consume countless burgers and hot dogs--all commodity items that defy much serious expectations. 

So when is a hot dog, not just a hot dog?

When it's an event.

This is because of something called product differentiation.

Product--or service--differentiation can help consumers tell you apart from the competition.   When people appreciate the difference they become interested in doing business with you.]]></description>
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