Posts Tagged ‘Frank Sinatra’

Meet people as fast as you can

Monday, August 1st, 2011
Quincy Jones Michael Angelo Caruso blog

Quincy Jones

I read Q:  The Autobiography of Quincy Jones a while back.

Quincy has had an amazing life.  Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.

Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old.  By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.


You only have to meet someone once

The French have a delightful way of saying “goodbye.”  They say, “à la prochaine,” which means, until the next time.

I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.

alex mandossian michael angelo caruso blog

With Alex Mandossian in Los Angeles

For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”

Call me crazy, but I feel that once I meet someone, I never have to meet them again.

Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.

My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.”  It’s the same concept.


People are your greatest resource

When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can.  That way they can begin relationships that will serve them for decades.

Do this online, as well.  The average social media user has between 120 and 150 Facebook friends.  Increase that number for better-than-average return from your online networking.

This same principle can be applied in business when it comes to communicating, marketing, and even blogging.  Just try to connect in meaningful ways.  Give continuous value to people.

And like Quincy, meet people as fast as you can.

-Michael Angelo Caruso, Royal Oak, Michigan

Why Frank Sinatra was bigger than Sammy Davis, Jr.

Wednesday, January 14th, 2009

Altovise Davis passed away from stroke recently at age 65.  By most accounts her life had fallen apart since her husband, Sammy Davis, Jr. died.  Hopefully she has finally found peace.

I recently read, Deconstructing Sammy, the story of how Sammy Davis, Jr., one of the greatest entertainers of his time.  Sammy died $7 million in debt.

This is the famous dancer, actor and Grammy award-winning singer, who recorded Old Black Magic, I Gotta Be Me and perhaps most famously, The Candy Man.

Sammy was a talented impressionist, a good singer, a funny comedian, and a gifted dancer.  Many people think he was far more talented than Frank Sinatra. 

 

So why did Sinatra have a better career?

Sammy Davis Jr It’s true that Davis made bad decisions and hung around with some unsavory characters, but then again, so did Frank. 

It’s also true that African Americans of that time were still being subjected to blatant forms of racism and inequality.

But, according to the author, Matt Birkbeck, the entertainer’s biggest mistake was not negotiating to own his own master recordings.

Artists who own their own masters usually enjoy much higher residual or passive income.

Sammy Davis, Jr. grossed over $50 million over a six-decade career, but by age 50, the bulk of his income was derived from live performances.  

For almost all of his life, Sammy would have to work–that is, physically put in time–in order to get paid.

By contrast, Frank Sinatra, whose career also lasted 60 years, signed contracts that called for ownership of the masters to revert back to Old Blue Eyes. 

Frank even owned his own record label, Reprise.  And guess who was under contract to that label?  That’s right, Sammy Davis, Jr.

Davis practiced the old work model:  work once, get paid once.  Frank found a way to work once and get paid over and over again.

 

Be like Frank

michael angelo caruso info products industry expertEveryone reading this message has an opportunity to practice the newer work model.  It’s easier than ever to work once an get paid over and over. 

The easiest way to do this is to become a recognized expert in your area of expertise.  Do this by writing articles and giving presentations. 

To get paid over and over for the same work, all you have to do is create an information product that helps people. An info product is a book, an e-book, a podcast or audio program or even a video.

From Nashville, TN,

Michael Angelo Caruso

 

Use this content on your blog

You can re-purpose this article free of charge on your blog, website or in your newsletter. 

Simply send us a message stating your intention and include www.MichaelAngeloCaruso.com when you run the article.