My brother Dave is a talented musician who stars in a very entertaining show called, "Piano Wars."
In Dave's line of work, there's an an entertainment custom known as the "tip jar." To get this done, Dave merely tucks of few of his own dollars inside the glass container on top of his piano. Audience members see the tip jar, take their cue and Dave makes a couple hundred extra dollars every night.
Here's the important part of the process. This idea works much better if Dave tucks a few of his own dollar bills in the container prior starting the gig. The process is known as "salting the tip jar."
Bakers have a similar concept they call "starter dough," which again makes dough (get it?).
Here are some clever ways to salt the tip jar at your company:
- Collect testimonials from satisfied customers and make them available on your Web site, your company Facebook page and Linkedin
- Have various employees write short articles on aspects of your business and post these pieces on Web sites such as your company page and EzineArticles.com.
- Encourage your employees to speak at trade shows on their subject of expertise. They'll probably receive free registration and audiences will perceive them as industry experts.
- Hold seminars and make sure the room is sprinkled with happy clients and vendors in order to effectively salt the tip jar.
If you use a Jewish speaker for these events, you're using Kosher salt. Use me and you'll get Italian seasoning. It's all good!
When you salt the tip jar, your company will make more money, faster.
