Posts Tagged ‘facebook’
Saturday, August 6th, 2011
Tags are fun and very useful. It’s surprising that so few people use them.
On Facebook, you can use tags to add names to photographs.
On YouTube, you can tag a video with keywords and key phrases to increase views. I use tags to create viral videos.
To see tags in YouTube, pull up a specific video and click “Show More.” To change change or add tags to a video you’ve posted, click “Edit Video.”
And I use tags on these blog posts to increase hits.
Some tags are in all my posts, such as: Michael Angelo Caruso, Michigan, Detroit, speaker, author, seminar, info product, motivation
These H1 headings are important, too
Some of my tags are unique to that particular post, including: the title tag (the title of the blog, video or whatever), whatever the H1 tags read (large font headings within a blog post, as above), and special keywords or keyword phrases unique to that post.
On YouTube, I use the special “secret” tags to ensure that most related videos are mine and not other speakers who happen to use similar tags.
If you one of my affiliates or joint venture partners, you may want to copy/paste these tags when you post about me and my info products or seminars.
-Michael Angelo Caruso, Internet marketer
Tags: facebook, h1, Internet marketing, michael Angelo Caruso, Social Media, tag h1, youtube
Posted in Uncategorized | No Comments »
Monday, August 1st, 2011
Quincy Jones
I read Q: The Autobiography of Quincy Jones a while back.
Quincy has had an amazing life. Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.
Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old. By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.
You only have to meet someone once
The French have a delightful way of saying “goodbye.” They say, “à la prochaine,” which means, until the next time.
I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.
With Alex Mandossian in Los Angeles
For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”
Call me crazy, but I feel that once I meet someone, I never have to meet them again.
Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.
My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.” It’s the same concept.
People are your greatest resource
When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can. That way they can begin relationships that will serve them for decades.
Do this online, as well. The average social media user has between 120 and 150 Facebook friends. Increase that number for better-than-average return from your online networking.
This same principle can be applied in business when it comes to communicating, marketing, and even blogging. Just try to connect in meaningful ways. Give continuous value to people.
And like Quincy, meet people as fast as you can.
-Michael Angelo Caruso, Royal Oak, Michigan
Tags: à la prochaine, Alex Mandossian, Count Basie, Duke Ellington, facebook, Frank Sinatra, Lesley Gore, michael Angelo Caruso, Michael Jackson, miles davis, motivational speaker, Ray Charles, Thriller
Posted in Career development, Communication, Creativity, Entertainment, Growing Your Business, Leadership, Marketing, Music, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Success | 2 Comments »
Monday, July 18th, 2011
Note: Michael Angelo Caruso will be giving his favorite Facebook marketing tips at a special evening program at Tre Monti Restaurant in Troy, Michigan on November 8, 2011. Come have dinner, laugh, and learn!
If you don’t live in Michigan or can’t attend the dinner, you can order Michael’s audio CD and e-book on social media success.
________________________
Facebook is the biggest communication revolution since the invention of the telephone.
Initially known as “a good way to meet chicks,” Facebook is now a solid promotional tool that moves millions of dollars in products and services all over the world. And for the most part, it’s free.
You’d think people would be adding people to their FB network like crazy, yet the average FB user only has around 165 friends. Amazing.
Friend people with more friends than you
If you’re too lazy to build your own network, there is another strategy you can use. Hitch your wagon to people with bigger wagons, by friending folks with large networks. I’ve even started a Facebook sub-list I call 3K, which indicates which of my FB buddies has at least 3,000 friends.
By the way, I probably have a bigger wagon than you, which means that by connecting with me, you are increasing your marketing reach without even taking time to build your list.
Like I’ve indicated, this shouldn’t be your “Plan A,” but it works.
You can get into my airspace by connecting with me here:
Facebook
Find me on these four pages:
http://www.facebook.com/michaelangelocarusoFanPage
http://www.facebook.com/pages/Get-the-Word-Out/114088268614250
http://www.facebook.com/pages/Michael-Angelo-Caruso/50675712794
http://www.facebook.com/pages/5-Cool-Ideas/162724357106753
As a favor to me, please Like my Troy Rotary Facebook page at
http://www.facebook.com/TroyRotary
Linkedin
http://www.linkedin.com/in/michaelangelocaruso
Twitter
Twitter is more powerful than Facebook and Linkedin combined!
http://twitter.com/MichaelACaruso
YouTube
Watch a fun video, then subscribe and join my growing network here, too!
http://www.youtube.com/results?search_query=michael+angelo+caruso&aq=0
Just do it!
Connecting with me via all of the above links will introduce you to thousands of my friends and allow me to easily tag you in the future. Do this with your other friends who are well connected, as well. I hope all this new attention won’t go to your head. lol
Welcome to the social media revolution and remember, don’t drink and type.
From Royal Oak, Michigan-
Michael Angelo Caruso
Tags: best speaker in michigan, facebook, Internet marketing, linked, michael Angelo Caruso, michigan, royal oak, Social Media, twitter, youtube
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Internet marketing, Personal Development, Sales and Marketing, Self improvement, Social Media, Success | No Comments »
Thursday, June 23rd, 2011
There are two types of people using social media.
The first type likes to mosey through a do-it-yourself program. It’s a comfortable pace and they have a lot of fun.
The second type is always thirsty for ways to get practical tips that save time and produce revenue. This group also has a lot of fun, but they also find ways to build brands and make money.
The latter group likes to “Facebook with purpose” and these are the folks who tend to seek me out for help.
Here’s a partial list of what I teach in my social media sessions, which will help you improve your business almost immediately. This program includes dozens of proven strategies for securing a stronger Internet presence using Facebook (FB), Linkedin (LI), Twitter (TW), and YouTube (YT).
This is non-technical content:
Facebook is the New White Pages
- Learn how social media will help your biz when you use it as a system
- Appreciate how FB, LI and TW are alike and different
- Grow your friend list without getting slapped by the “Facebook police”
- Use Michael’s “3K Klub” trick to get FB friends to help you sell
- Protect your name online; learn valuable image marketing tips
- Discover the single best way to engage Facebook friends
- Add 100 additional connections in a flash
- Arrange for your FB posts to go to Twitter at the same time
- Use the “Notes” tab to provide more content
- Get Michael’s proven strategies for micro-blogging
- Improve dialog 0n FB, so you’re getting more biz and less small talk
Linkedin is the New Yellow Pages
- Get the most from cyber-introductions
- Learn LI’s best (hidden) feature
- Build a highly qualified list of prospects on Linkedin within 30 days
- Get a secret way to direct message groups of Linkedin contacts
- Arrange five more key Recommendations on Linkedin
- Learn clever ways to re-purpose those testimonials
- Leverage the power of LI groups
- Use LI polls to test-market ideas
- Market targeted messages to Linkedin sub-lists
- Why you should post .pdfs, even though Google can’t read’em
- Use Linkedin to push your competition off the first page search results
Twitter, Video Marketing and How They Work Together
- Use Twitter as early warning system for customer service issues
- Connect your social media platforms
- Harness the awesome power of video marketing
- Learn why Twitter is more important than FB and LI combined
- Establish a Twitter presence by making 100 your firs day
- Improve your Twitter page background and readability
- Integrate your social media marketing with your regular distribution list
- Schedule your Tweets to occur 24×7
- Learn Video production secrets to save you tons of time and money
- Keep YT from recommending your competition in “related” vids
- Use video marketing to get happy customers to sell for you
Let’s talk!
Your first consultation is free! Just give my office a call at 248-224-9667. Let’s get the word out.
Tags: California, facebook, Florida, Internet marketing, linked, michael Angelo Caruso, michigan, oakland county, Social Media, tips, twitter, youtube
Posted in Blogging, Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Internet marketing, Leadership, Marketing, Personal Development, Problem Solving, Social Media, Success, Training, Writing and Publishing | No Comments »
Sunday, June 19th, 2011
Internet marketers and business owners always ask me where they should be putting their marketing efforts. Of course, your company Web site is a critical place for you to spend time and money.
But what’s the second most important Web site for your business? I’ll give you a hint.
It’s not Linkedin. And it’s not your Linkedin business page, although you should have one.
It’s not your Facebook page. And it’s not your Facebook business page. You should have one of those, too.
The second most important Web site for your business is not YouTube.
It’s not even Google.
These are all valuable sites for marketing your products and services, but the one site that should be a part of every online business in 2009 is …
Twitter.
Here’s why in one sentence–Google crawls individual Tweets.
You can post Facebook status updates all day and night, but Google will not see them. The same is true for your Linkedin status updates.
But, Google indexes your individual messages on Twitter and makes them available to people doing Web searches forever. Of course, you’ll be putting key words in your Tweets, but imagine what will happen when you’re putting your Web site address (or an abbreviated version of it) in 80% of your Tweets.
This is probably hard to imagine because Facebook and Linkedin don’t work like this. Twitter is more powerful than Facebook and Linkedin combined!
That’s why, if you aren’t using Twitter, you are missing out on the greatest opportunity for building relationships with your customers and prospects. You are missing out on the best free branding tool on the web.
And you are missing out on huge amounts of free traffic and increased sales!
There’s just no excuse for any business, large or small, to not be using Twitter, which has improved my reach immensely. I’m on Twitter at @MichaelACaruso
Learn more about using Twitter and other social media platforms from my four CD program–a home or work study course titled, Social Media for Work. For a limited time, I am including a free 30-page, social media e-book with all orders, so click today!
Best of luck on all your marketing efforts. I you want training or other types of help, let me know. Let’s get the word out!
-Michael Angelo Caruso, Royal Oak, Michigan
Tags: CDs, facebook, google, Internet marketing, linked, michael Angelo Caruso, Social Media, social media for work, twitter, youtube
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Marketing, Problem Solving, Sales and Marketing, Selling, Social Media, Success, Training, Writing and Publishing | No Comments »
Thursday, June 9th, 2011
Is social media not fun for you anymore?
Lots of people are frustrated by Facebook and confused by Twitter. They’re spending lots of time posting and setting up business pages, but not getting much for their efforts.
When things aren’t going right, it can be helpful to look at what you’re doing wrong. I can help you in at least two ways.
1.) I’m holding a cool social media event on Tuesday, June 14 in Troy, Michigan. This event really is social. There’ll be food, drink, music, and conviviality, whatever that is.
2.) If you can’t attend, you can get the content on audio CD. Use the Coupon Code SOCIAL to save a whopping $33, if you order within the next 24 hours.
Either way, you’ll get a ton of great information on how to improve your situation using the most revolutionary communication tool since the invention of the telephone–social media, baby.
Can I be direct with you?
I think one of the reasons for my success in the speaking and training business is that I’m a direct person. I tell clients what they’re doing right and I tell them what they’re doing wrong. I tell them exactly how to improve.
Not everyone likes my style. Heck, I don’t like being told I’m wrong. But when I get over my ego issues and really pay attention, I improve.
So, here I go again, being direct. I hope it helps you improve. Based on what I’m seeing out there…
Here’s what you’re doing wrong on social media:
Your accounts are stagnant.
You’re busy on Facebook, but not productive.
You’re selling too much and closing too little.
You follow the wrong people on Twitter.
You don’t allow comments on your blog.
You add people online, but don’t follow up in any meaningful way.
You have ads on your blog.
You’re not using RSS feeds.
Your blog posts are too short.
Your videos are too long.
You don’t follow people back.
You curse online.
You don’t “Facebook with purpose.”
You push the same updates to every platform.
You don’t edit your photos before posting.
You’re not producing enough content.
Want to know more?
Want to fix what’s wrong? Wanna know what you’re doing right?
Then attend my great social media event on Tuesday evening, June 14 at the fabulous Tre Monti restaurant in Troy, Michigan.
If you can’t attend, order my Social Media That Works program on (4 audio CDs). Use Coupon Code: SOCIAL to get 1/3 off; save $33, but only for the next 24 hours!)
Let’s get your social media campaigns humming so more people can purchase your great products and services!
Tags: blog, detroit, facebook, follow, Internet marketing, linked, michael Angelo Caruso, michigan, rss, Social Media, Training, twitter, youtube
Posted in Blogging, Career development, Communication, Creativity, Customer Service, Entertainment, Entreprenuers, Growing Your Business, Internet marketing, Personal Development, Problem Solving, Sales and Marketing, Seminar, Social Media, Success, Training | No Comments »
Thursday, April 28th, 2011
Social media has become a monster way to build networks, promote products and services, and build an impressive Internet presence.
Just think what happens to your online profile when in addition to a Website and a blog, you have an account with Facebook, Linkedin, Twitter, Google+ and others. (My links are below.)
To see how this works for people like me, simply type my full name into your favorite search engine. See how I own the first ten pages of Google, for example? Pretty cool! You can do the same if you spend a little time and energy on social media networking.
Here are links to my favorite social media networks. Simply click on the link to friend, follow or connect with me. If we’re already connected, feel free to post “hello,” a compliment or whatever’s on your mind.
I’m big on Linkedin, Twitter, YouTube, Google+ and Facebook. To connect with me on any or all these platforms, simply type “Michael Angelo Caruso” in the respective search box.
Okay, so I’ve given you my social media links. Feel free to leave yours in the comments section. What is your favorite social media platform?
Wanna market your products/services via social media?
If you have a social media following, you may want to share information about what you do to these folks. Direct selling is considered bad form on Facebook, for example, so you may want to use a technique I invented called, “indirect selling.” To learn more, listen to my Social Marketing for Business CDs.
See you online!
Tags: facebook, google, Internet marketing, linked, michael Angelo Caruso, Social Media, twitter, youtube
Posted in Blogging, Communication, Creativity, Growing Your Business, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Social Media, Writing and Publishing | No Comments »
Sunday, April 10th, 2011
I generate a ton of content!
You may know that I produce a bi-monthly newsletter, post three blogs a week, and maintain multiple accounts on Linkedin, Facebook, and Twitter.
I also conduct monthly teleseminars, post tons of video on my YouTube and Vimeo channels and have created over 75 information products.
People often ask me how I get it all done. Sometimes I wonder, too!
My favorite magic trick
One of my “tricks” involves repurposing content. It’s a useful technique for anyone who works as a leader or supervisor, salesperson, customer service rep or whatever.
When you repurpose your great content, your information becomes accessible to more people in more convenient ways. When your relevant content shows up in multiple places, YOU become more familiar, and people start thinking of you as an industry expert. Pretty cool!
Do you ever give presentations? Here are three easy ways to make your talk available in different modalities:
1) Record your live presentation with a digital recorder like those sold at Radio Shack. Then, import the sound file to a free audio editing program such as “Audacity” and burn audio CDs to giveaway or sell.
2) Record a three-minute highlight of your speech with a Flip video camera and post the clip on YouTube. Be sure to display your Web site on the “bottom third” of the screen to drive traffic to your Web site.
3) Publish an e-book version of your speech. Use voice recognition software to create a transcript or keystroke the speech into a Word doc (if you use a PC) and convert the document into a .pdf.
Oh, and congratulations! When you do #3, you’ll officially be a published author!
Churn out your own info products
For dozens of more tips on this subject and to generate a passive revenue stream for yourself, listen to my 60-minute audio CD, How to Create Info Products. It comes with a 30-page e-book, too!
Thanks for your interest in self-improvement. Now go repurpose some of your great content!
-Michael Angelo Caruso, Royal Oak, Michigan
Tags: facebook, flip video, info products, Information products, Internet marketing, michael Angelo Caruso, michigan, radio shack, repurpose content, royal oak, twitter, vimeo, youtube
Posted in Blogging, Career development, Communication, Creativity, Entreprenuers, Growing Your Business, Information products, Internet marketing, Keynote, Leadership, Marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Selling, Seminar, Social Media, Speaking, Success, Training, Weblogs | No Comments »
Wednesday, April 6th, 2011
Most people think of ROI as “return-on-investment,” but thanks to my friend Jerry Van Rossum, I now think of ROI as “return-on-involvement.”
In other words, you get what you give.
This is true for many things in life including love, service clubs such as Rotary and the Optimists, and Facebook activity, too.
Even traditional relationships such as friendships and marriages blossom with a return-on-involvement arrangement.
Loads of research suggests that the best parents make sure to spend quality time with their children. They know the importance of not being “absent” guardians.
Good salespeople are aware that it’s critical to be involved with the customers concerns and issues rather than make a habit of “drive-by” visits.
A story explains it best
There’s an old chestnut about a window salesman who had finally been asked to leave his low-rent territory to call on the owner of the biggest mansion in town.
The salesman was practically giddy as he pulled into the mansion’s circular drive. This was going to be the biggest sale of his career! Why the commission from this sale would be more money than he made the entire first half of the year!
The seller was so focused on his return-on-investment–how much he would be compensated for the time he spent selling his services, that he forgot to focus on return-on-involvement–that if he simply engaged the prospect and gave him the right kind of attention, things would work out for both parties.
It’s okay to pursue an ROI, as long as you don’t forget to be involved.
Tags: facebook, jerry van rossum, michael Angelo Caruso, Optimist, return on investment, return on involvement, roi, Rotary
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Leadership, Personal Development, Problem Solving, Rotary, Sales and Marketing, Self improvement, Selling | No Comments »
Sunday, March 6th, 2011
Readers always write…
Hi, Michael-
I’ve recently had to update my resume so I can upgrade my job. I consider myself a good writer, but it’s been quite a challenge getting this project done. I’m still not happy with my resume and wondering if you have any tips for me. I’ve attached a copy to this e-mail message. Thank you!
Sara in Bloomington, Illinois
Hi, Sara-
A lot of the best jobs are filled without using the resume process. The best way to get a good job is through networking, which allows you to become recommended or “pre-approved” by a trusted third-party. More info on how to do this in a future post.
So now that I’ve told you that a resume doesn’t matter, let me explain how you can make yours better…
Your resume looks very good, Sara! I’m returning it to you with a few minor suggestions for improved grammar and syntax. I am also listing my advice on how to “punch up” a resume.
Tips:
- All the experts recommend a one-page resume
- Play down past jobs (use one or two lines max for each)
- Use present tense for present situation, e.g. “demonstrated” should be “demonstrates”
- Use parallel construction for bullet points; begin each bullet with an active verb
Bonus ideas
Here are a couple of special “Michael techniques:”
/Recycle the exact language from the job posting.
/That way, your resume is more likely to make you look like the perfect fit.
/The resume is a kind of meaningless tradition. It’s far better to secure the job first and then submit the resume as a required formality.
/So, how does one get the job before submitting the resume? Use online research tools such as Linkedin and Google to learn more about the company. Of course, you should visit the company’s Web site, but learn even more about the specific people involved such as:
- Who will be interviewing you?
- Who will you be working with?
- Who will be your boss?
- Who is your potential boss’s boss?
- What can be learned from their social media or YouTube activities?
Once you have the names of these individuals, search them online to discover anything you can, such as:
- Where they live?
- What church do they attend?
- Do they blog?
- What they’ve presented on (presentation pdfs often come up in this type of search)
The idea is to get into the same orbit of one or more of these people so they can get to know you and possibly champion your cause.
Caveat: Don’t be aggressive or even assertive when doing this. A sincere compliment when friending someone on Facebook will usually do the trick. You might contact the person to offer insightful research on one of their
favorite topics. Don’t necessarily make it known that you are applying for a job.
When you show interest in others, others show interest in you. -Michael Angelo Caruso, American author and speaker, (1958-present –ha!)
Then, when the moment is right, say something like, “Oh, by the way, the reason for my interest in xxxxx is that I’m thinking of applying for the xxxxx position.”
You’re on your way to a some useful information, an endorsement, a champion, and hopefully, a new job!
Good luck!
Michael Angelo Caruso, Royal Oak, Michigan
Tags: facebook, Marketing, michael Angelo Caruso, new job, resume, Social Media, tips, writing, youtube
Posted in Blogging, Career development, Communication, Creativity, Internet marketing, Marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Social Media, Success, Writing and Publishing | No Comments »
