Every problem creates an opportunity, eh, Michael?
If that's true, the world's current spate of problems are presenting us with a treasure chest of happy options.
If better times are ahead (and they most certainly are), the challenge lies in being able to think big, even as everything we know gets smaller.
But, how on earth can one "think big" when:
- Customers are spending less money?
- Credit lines are being reduced?
- Work forces are being down-sized/right-sized?
- 401ks and portfolios are being halved?
- Family budgets are becoming smaller?
- Job markets are shrinking?
- Revenues are down?
The secret to thinking big–now or anytime–is to stop thinking the way most people think.
You see, most people are average and average people don't actively spend time or energy thinking big. In fact, average people don't think much at all. Most people, as you know, are creatures of habit who develop daily routines that are rather automatic.
Years ago, we used the word "groove" as in "groovy" to describe a situation where everything is great, as in a comfortable routine. Of course, over time a groove can easily become a rut and then thinking big becomes quite difficult.
To shake yourself from this kind of situation, you must spend some time with people who don't think like average people.
I seek out quality time with Stephen Covey, Tony Robbins, Alex Mandossian and my brother Joe Caruso. It's true that this quality time is usually spent reading their listening to their terrific audio CDs and reading their great books, but I've also had the pleasure of meeting the above four gentlemen on many different occasions.
I met Joe the day he was born!
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Listen in when I interview my brother, Joe Caruso, on the art of thinking big, Wednesday, June 3 at 4 PM ET.
Joe Caruso is an author, a consultant, a professional speaker and an idea man. On June 3, Joe and I are going to have some fun with the subject of how to think big.
Own the 60-minute audio CD, which is packed with useful info and either way, you'll add valuable tools to your skill set. I promise practical advice you can use forever.
Who will benefit from this program?
- Marketers
- C-level executives
- Salespeople
- Customer service representatives
- Entreprenuers
- Creative types, authors and speakers
Order the 60-minute audio CD recording; listen whenever you'd like; add the CD to your corporate library;
share with others.
Every company should have an information data base, agreed?
There are many ways to build a list. The most obvious method is to simply have people opt-in to your list via your company website. I discuss how to do this and the finer points of list-building in 
