Posts Tagged ‘Edison House’

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Unsuccessful people always have advice

Thursday, June 28th, 2012

Once upon a time, a President of a great country wasn’t doing his job very well. 

His approval rating was very low and the public voted him out of office.

This was big news because the President was a Republican and the Republicans had held that office for a long time.

The President-elect, a Democrat, visited the sitting President to begin the complicated transition process.  During the meeting, the unpopular and ineffective Republican President offered the President-elect advice and counsel.

Herbert Hoover Later, the President sent his successor a 10-page, handwritten letter. 

Misspelling the President-elect’s name, the President urged the Democrat to “stay the course” with regard to the Republican agenda.

And that’s how Herbert Hoover handed off the United States Presidency to Franklin D. Roosevelt in 1932.

Unsuccessful people often try to influence others. 

People of moderate means frequently tell what they know about money management.

Overweight people are known to share diet tips.  And in my business–communication consulting–there are plenty of consultants charging big money for bad advice.

 

Unsuccessful people always have advice

Some of this information is worthwhile, but a lot of it can send you down the wrong path.

Be careful.  It’s a jungle out there.

 

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Would Lincoln have used a Mac or a PC?

Wednesday, February 15th, 2012

Abraham Lincoln bustSteven Spielberg’s terrific movie, Lincoln, is an odd-on favorite to win an Academy Award this year.  We’ll see. 

Meanwhile, in honor of President’s Day, the third Monday in February, here are 5 Cool Ideas on how Lincoln would have used a computer.

1.  Imagine real-time Civil War reports.
Would Abe have preferred a Mac or a PC?  Lincoln was a man of letters, but might have preferred the Mac for its superiority in handling photos and video as he monitored the Civil War.

2.  Video is the best way to get the word out. 
If he had the use of video and YouTube, Lincoln might not have needed seven debates to defeat Stephen A. Douglas during their senatorial race in 1858.  His whiny voice would not have played well, but the Lincoln wit and charisma would have been on full display.
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Presentation training at Michael’s home

Do you ever give presentations? Of course you do!  Everything is a presentation.

Join Michael Michael Angelo Caruso in his home for some very effective speaker training.  This program is only offered a couple times a year.   He’ll feed you twice and give you his insider secrets for giving powerful presentations.  You’ll learn to:

- Be comfortable and natural when you speak
Give a one-slide PowerPoint presentation

- Conquer nerves forever
Get promoted quickly

- Improve sales numbers
Perfect the “trial close” to be sure listeners are with you

- Use body language that persuades like magic
- Get people to do stuff

- Do 6 key things in the first 5 minutes of every talk
- And much more!

This will be an unforgettable day for you and a lot of fun, too!

Present Like a Pro at Michael’s home is limited to only four people, so register today!  It’s the same training he’s given to celebrities, politicians, and CEOs, but available to you at a fraction of the price.  Click the above link for more info and to register.
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3.  You don’t need Powerpoint to leave a lasting impression. 
Edward Everett Michael Angelo Caruso blogLincoln didn’t need Powerpoint to deliver his Gettysburg address.  Elegant and brief, the 272-word speech was given without a bullet points, a fancy handout or even a microphone. 

A man named Edward Everett spoke for two hours prior to Lincoln on that November day in 1863.  No one remembers a thing he said.  (Read Everett’s speech here.)  Lincoln spoke for two minutes and made history.

4.  The computer can save lives.
There’s no telling how much sooner the Civil War would have ended, if Lincoln has used e-mail to communicate with his Generals.

5.  The computer is a very helpful search tool.
It took authorities 12 days to hunt down Lincoln’s assassin, John Wilkes Booth.  In the Computer Age, photographs and video of Booth would have been widely circulated via the Internet.

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Michael Angelo Caruso blogThe above article by Michael Angelo Caruso is available for republication on your blog, website, and in your newsletter.

Simply send a message stating your intent through Michael’s website.

My new blog site is here at www.MichaelAngeloCaruso.com

Sunday, December 6th, 2009

ear to info media upright face rightCongratulations!  You’ve found my new blog site!

All archived posts and future posts can be found on my blog site at www.MichaelAngelCaruso.com.

This new Web site is exciting.  The concept is an ongoing collaborative effort between my office and the great folks at Trademark Productions in Royal Oak.

Dwight Zahringer and company rock when it comes to making the Internet work for clients and it’s always a pleasure working with them.

As you can see, the new site features the (new) old blog, online registration for live events and over 50 of my info products, including books, e-books, audio programs and videos for leaders, salespeople and entrepreneurs.

Think of www.MichaelAngeloCaruso.com as me 2.0!

Linkedin’s best-kept secret

Monday, November 9th, 2009

Every social media platform has a secret weapon. 

The best feature on Facebook is the Notes page where you can promote your company in messages much longer than 140 characters.

Twitter has some amazing apps such as Tweetdeck that put the micro-blogger on steroids.

Linkedin_logo Even the relatively staid Linkedin has a piece of heavy artillery.  It's called "Recommendations." 

In the old days (the 80s, LOL) business people used to request a "letter of recommendation" from satisfied customers.  Now I ask people to post compliments on my Linkedin page.

These types of testimonials are what Robert Cialdini, author of Influence, refers to as "social proof."  Such recommendations, for example make me feel good, but they also make my prospects feel good.  Nothing brings in business like third-party testimonials. 

A client of mine recently posted this kind compliment on my Linkedin page for all to see:

"I had the opportunity to hear Michael speak at a Rotary function several years ago and was so impressed that I invited him to speak at an upcoming Zone meeting for seven Rotary Clubs in Southern Wisconsin.  He had 120 people totally involved while speaking and his ideas for improvement are something we actively use today. I highly recommend Michael Angelo Caruso."     

  -John Stensland, VP, Martin Business Group, Geneva, Wisconsin, via Linkedin

 

Thanks, John! 

If I had written this message about myself, people would think of it as advertising.  But when John posts this message, it's the truth.  That's the beauty of third-party testimonials, such as recommendations on Linkedin.

I'll be interviewing Linkedin expert Dean Delisle on Tuesday, December 1 at 4 PM ET.  He's the President of a company called Forward Progress and a real guru on Linkedin.   

Register at http://budurl.com/UseLinkedin4Biz.

Any salesperson can have this edge over the competition

Thursday, November 5th, 2009

I've developed a powerful and effective way to differentiate themselves from their selling competition by becoming published authors in their area of expertise.  (Actually, it helps a salesperson to be a published author of any stripe!) 

It doesn't matter what you sell or what industry you're in.  I've taught people in the heavily regulated financial services industry to author an e-book and still be within guidelines. 

Do this now.  Creating and marketing information products (seminars, webinars, teleseminars, e-books) will improve your closing ratios better than almost anything you've experienced.

Why is this true?  Because right or wrong, people will treat you better when you are perceived as an author. 

For examples of such info products, visit www.MichaelAngeloCaruso.com

Free selling tip; Good Attitude = More Sales

Saturday, October 31st, 2009

Here's a freebie from my popular 52 Selling Tips.  The tips will arrive via e-mail and you can use to instantly improve your sales.  Sign up today for less than a dollar a week.  

 

Tip #1:

A Good Attitude and Strong Self-Image Will Act As Sales Assistants

52 weekly selling tips WEB A good attitude is important in every job, but attitude is critical for people in the selling profession.  Prospects and customers have come to expect a certain quality of excitement and optimism from salespeople.  A damp personality won

What will your book be about? Whatever the topic, it’ll be pure profit if . . .

Wednesday, October 21st, 2009

Ever think about writing a book?

An e-book or electronic book, has one of the highest profit margin products in the history of marketing because the author doesn't have any fixed costs.  When you write and sell an e-book, there are:

-  No production costs

-  No inventory costs

-  No printing costs

-  No delivery costs

-  No returns

-  No cost of goods sold

-  No design costs

-  No advertising costs

-  Almost no barriers to entry

In fact, since the author is essentially selling electrons, whatever price he or she charges for the e-book is almost pure profit.  Yes, the author's time is worth something and there may be a few dollars spent on Internet marketing tools, but for the most part, those expenses are minimal.

Of course, a free market economy and the price of competitive products may dictate some parameters, but information products are generally free of traditional publishing costs and even most marketing expenses.

This is true for many digital information products, including e-books, teleseminars, home study courses, podcasting and anything else you choose to "self-publish."  Here's an example of such a product, an e-book on how to create information products:

http://tinyurl.com/CreateSellInfoProducts

While it is true that the average published book only sell a couple thousand copies.  A $10 e-book that sells 100 copies nets the author a cool grand–pure profit, less the time it takes to write it.

What will your book be about?

How much would you pay for more self-esteem?

Wednesday, October 7th, 2009

Feeling good is important enough to spend money on it.  In fact, we do.

Self esteem shop WEB New clothes, a clean car, hair color and vocational training are just a few of the ways we try to buy a strong self-concept. 

And there's a store in Royal Oak, Michigan that actually sells self-esteem.  The Self Esteem Shop (248-549-9900), located at 32839 Woodward Avenue, sells books, audio programs and various signage that promote feelings of self-worth.

Many people think nothing of spending money on liquor, tattoos and gambling–purchases that give little long-term return-on-investment. 

But what if you could go to a store, browse through some shelves and pay for more self-esteem?  What exactly would you purchase?  How much would you be willing to pay in order to feel better about yourself?  Would you make one such trip a year, or make weekly visits?

 

4 easy ways to grow your business with Twitter

Friday, July 17th, 2009

It's happening right in front of your eyes.  Twitter is being adopted by major businesses.  The speed of this development is nothing short of astounding.  Here's a short list of first-adopters: 

BBC http://twitter.com/BBC

British Airways http://twitter.com/BritishAirways

Delta http://twitter.com/deltaairlines

Honda http://twitter.com/Alicia_at_Honda

Vodafone Germany http://twitter.com/Vodafone_de

Here are four grea ideas for using Twitter at your company.

1.  Monitor Customer Buzz  — Sometimes businesses are the last to hear bad news from their customers.  Twitter allows you to listen to these conversations through various tools that allow to monitor online conversations. The easiest starting point is Twitter search to search for conversations that include a certain brand name.  Just open Twitter search, type in your brand name and tap into the conversation.  Monitter.com allows to monitor three keywords.

2.  Proactive customer service — Negative word-of-mouth can kill your business.  To track trash talk from customers, setup Twitter monitors for your brand or products and then be ready to defend yourself when a customer complains.

3.  Hiring employees –  Twitter can be used to find potential employees.  I've read that Research In Motion, the company that develops the BlackBerry smartphone, has recently started to actively recruit employees via Twitter.  Simply message "twits" who seem like they might be interested in what you offer.  If they're not interested, they might know someone who is.  Be careful to not cast too wide a net or you'll be spending too much time with unqualified candidates. 

4.  Customer feedback –  Use Twitter to collect instant feedback about your products and services.   Invite customers to give feedback through a web-based survey tool like SurveyMonkey or Google Docs Forms to keep the feedback private, but still instant.

Bad customer service is bad for business

Thursday, July 16th, 2009

No one has trouble coming up with bad examples of customer service.

Here's mine . . .  I had a problem with my car and decided to try a new mechanic.  The company gave me eleven reasons to not come back.

The gentleman handling the front desk didn't seem particularly glad to see me (1), which is surprising because new customers can be hard to come by these days.  He didn't smile (2), thank me for coming in (3) or to establish any sort of positive expectation (4).

I had to leave the vehicle at the garage, but my new vendor didn't tell me when he would contact me with a repair plan until prompted (5).  

He said would call me before noon, but I didn't hear from him until 2 PM (6). I expected to receive details of the problem, a recommended course of action and a request for repair authorization, but didn't learn any of these details (7-9).  Instead, the representative told me he had already fixed it. 

The dollar amount of the repair was only in the $50 dollar range, but I was prepared to pay more (10).

I was happy with the inexpensive fix, but because of all the missed cues I had lingering doubts about whether he knew what he was doing (11). 

The "safety check" section of the invoice listed some specific recommendations, i.e., transmission flush, battery replacement.  He didn't go over any of these safety issues with me verbally and of course, I didn't take time to read the fine print at the service counter. 

Here's my point– the guy did all the hard stuff correctly.  He properly diagnosed the problem and fixed it.

It's the easy stuff he messed up, like communication and dialog–the essence of customer service.  Granted, I'm a little sensitive about being treated badly because I teach customer service, but it seems like the situation is getting worse all the time.

What's your recent example of poor customer service?

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