Every company should have an information data base, agreed?

The data base should specifically contain a list of e-mails.

The e-mails should be for active customers, prospects, vendors and other business partners, members of the media, and other people interested in receiving quality information about your industry.  It’s okay if these five market segments are intermingled, but you should have a way to filter, if necessary.

Still with me?
 

Size kind of matters

The quality of the list is important.  Bigger isn’t always better, but you must have plenty of e-mail addresses that are associated with quality prospects.  That’s because you’re going to use the list to send e-mail campaigns, deliver a newsletter, sell products and services, and make other offers.

As you get to know your customer base better, you’ll learn to more accurately predict success.  For example, you’ll learn that, all things being equal, when you send an e-mail to 100 people, that around five people will buy something.  Results will vary, but this why the size of your list is important.

There are many ways to build a list.  The most obvious method is to simply have people opt-in to your list via your company website.  I discuss how to do this and the finer points of list-building in FastLearnerAudio4 for Growing Your Business.

See how I collect e-mails 24×7 on my website at www.MichaelAngeloCaruso.com and while you’re there, grab the free report.