Posts Tagged ‘derek jeter’

Blogging tip from Derek Jeter

Sunday, July 10th, 2011
Derek Jeter blog tip via Michael Angelo Caruso

Derek Jeter

Unless you’ve been hiding in a cave, you probably know that Derek Jeter recently became the 28th player to collect 3,000 hits.

This amazing accomplishment offers a great tip to writers everywhere.

To achieve three thousand hits, Jeter, a native of Kalamazoo, Michigan, had to get about 200 per year for 15 years.

That means no calling in sick, no extended batting slumps, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

This is great advice for writers, too.  If you’re putting together a 180-page book, you need to write roughly 10 pages per week for 18 weeks.

That means no calling in sick, no extend periods of writer’s block, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

If you’re blogging to create a brand or drive traffic to your Web site, you need to post a fresh 500 to 750-word blog three to five days a week.

Not easy, but certainly doable.  The key is commitment and follow through.

One might think these two ingredients are readily available, especially among major league baseball players.  Yet, remarkably, Derek Jeter is only the first New York Yankee player to achieve the 3,000-hit mark.

Congratulations, Mr. Jeter.  And thanks for the blogging tip.

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How to write and sell a book with Michael Angelo CarusoWant to write a book?  Michael Angelo Caruso is teaching a class on it, July 12 in Troy, Michigan.  Register today!

If you can’t attend, order his audio CD, How to Create and Sell Info Products.  It comes with a 30-page e-book.  Your money back if you are unsatisfied for any reason.

Free marketing advice from the world’s greatest athlete

Sunday, July 26th, 2009

It's always fun trying to rank athletic prowess.  This exercise is best conducted on a barstool over a couple Heinekens and usually ends up as a fun, albeit circular discussion.  But there is an important lesson here for marketing your business.  

Stay with me on this.  

Roger Federer Should we consider individual statistics or his/her contribution to the team?  Dan Marino is surely one of the finest quarterbacks to ever play the game, but he never led the Miami Dolphins to a Super Bowl title. 

Of course, tennis players who specialize in singles don't usually play for a team.  Should we count them?

Who's the greatest tennis player of all time?  Roger Federer for winning his 15th Grand Slam title?  What about Bjorn Borg, who won 11 majors before retiring at only 26 years of age?

Who's the greatest, A-Rod or Jeet?  Alex Rodriquez has far better career stats than Derek Jeter, yet Jeter has four World Series rings. 

How should we judge greatness when the game changes over the years?  Is Phil Jackson a better coach than red Auerbach?  Jackson has ten championships to Auerbach's nine even though Auerbach coached when there were fewer teams in playoff rounds.

What about comparing across sports lines– who is greater, Federer or Tiger Woods?

Fun stuff, eh?  Now here's the valuable marketing lesson:  The answer to the question, "Who is the greatest . .  ." is  . . . Mohammed Ali.  Ali was the greatest partly because he said he was.  

If your company has game, it's a good idea to promote it as the greatest.  

Find one thing that really sets your company apart from the competition and start telling everyone how great your work team is.  And as in sports, it helps if you're able to deliver.