Posts Tagged ‘business’

The Beatle business

Wednesday, December 8th, 2010
The Fab Four

The Fab Four

On the anniversary of John Lennon’s death, I’m remembering how many people thought John was the leader of The Beatles, while Paul did 80% of the work.

The Beatles was a strange little business entity that only lasted for about ten years.   The company turned a pretty good profit and customers seemed to enjoy its products and services. The company had four managing partners; four distinct and disparate personalities.

John was the poet of the group, the relater.  He wore spectacles and liked to write.  He composed songs with titles like Imagine and In My Life.  You’d have to be a relater to write songs with those titles.  He cultivated a personal creed:  Give peace a chance (also a pretty cool song).

George Harrison was the thinker of the group. He was the first of the four to travel to India to study transcendental meditation with the Maharishi. A quiet personality by comparison, George learned how to play a sophisticated stringed instrument called the sitar. He eventually released a slew of solo albums, choosing to call one of them, All Things Must Pass.

Paul McCartney was the director type personality. Paul was the leader of the group almost since its inception, which surprises a lot of people because he was the “cute” one and because John was often the spokesperson.

Efficiency and productivity are very important to directors, so Paul often took charge in the studio.  He even took over the other Beatles’ instruments on occasion. Paul knew what he wanted and was extremely dedicated to making it happen.

In some ways, rampant productivity is therapeutic to directors like Paul. When John was assassinated on December 8, 1980, the media wanted Paul’s reaction, but they couldn’t find him until the next day. The reporters shoved a microphone in his face as he was on his way . . . to the recording studio.

When his longtime wife died, Paul worked through the grieving process his own way – - by recording a collection of tunes and dedicating the package to his recently deceased Linda.

Finally, Ringo Starr was the socializer of the group. He’s had his share of problems with addiction. Ringo sang lyrics for the band like “don’t pass me by” and “we all live in a yellow submarine.”

Around 1967, the Beatles were under deadline on a major project.  They had yet to achieve consensus on basic decisions such as the new product’s packaging and their producer George Martin, was growing frustrated.

After weeks of trying to get the lads to work it out, Martin finally said, “Bullocks to this!” and made the cover of the album white.  And that’s how we got The White Album.

The album won all kinds of awards for creativity.

R.I.P., John Lennon.

Who is your favorite Beatle and why?

-Michael, www.MichaelAngeloCaruso.com

5 cool ideas for being more credible

Tuesday, November 23rd, 2010

From www.MichaelAngeloCaruso.com

Being more credible means you will be more persuasive.  You’ll be more influential in getting people to do what you want them to do.  This will be helpful if you are in sales, management or if you are the parent of a teenager.  Here are 5 Cool Ideas on how to be more credible.

1.  Read and listen to good information. Carry a professional development book with you for three weeks.  You don’t have to read the book, just be seen with it.  People will almost instantly find you more credible.  I actually read the books I carry.  Every year, I process over 30 books, reading 15 and listening to 25 audio books.  Recent titles include Good to Great (good is the enemy of great) and Theodore Rex–think you can learn something from the youngest man ever to be President of the United States?

2.  Publish a book or an article. Imagine your level of credibility if you’ve written the book that people carry.  John F. Kennedy, the youngest American ever elected President, established credibility as a successful author.  His book, Why England Slept, was a best-seller and helped convince voters that the young man was experienced enough to hold the nation’s highest office.

Teddy Roosevelt authored several books prior to becoming the youngest American President at age 42.  Being published authors increased Kennedy’s and Roosevelt’s credibility and being published can increase yours, too.  Begin your publishing career by sending a letter to the editor of your local newspaper.  It’s fun and addicting to see your name in print.  Write a 500-word essay on something work-related and send it to the top five trade publications in your industry.

3.  Speak out. Listen a good amount of the time, but never miss an opportunity to present good information in informal situations.

4.  Be your own advertising company. Fly your flag to the top of the pole.  People are more likely to believe in you when they know you believe in yourself.  Use your voice mail messages, e-mail signature files and elevator speech to gently remind people of your value as a dependable source of quality information.

5.  Network with people who will help spread the word. There’s only one thing better than being able to personally impress people and that’s having others attest to your credibility.  Keep helping people and people will keep singing your praises.

Learn to use FB, LI and Twitter for business at March 18 teleseminar

Thursday, February 12th, 2009

Facebook If you're not using social media Web sites such as Facebook,

lLinked In and Twitter, you're missing out on the fun.  If you're

not using social media for your business and career, you're

missing out on profits.

 

Linkedin_logo If the slow economy has adversely affected your industry or

business, you cannot afford to miss opportunities.  The music

industry, the publishing industry and even the United States

Postal Service underestimated the power of the I'net.  Don't

make the same mistake. 

 

Twitter Attend my new teleseminar, Using Social Media to Amp Up

Your Business and Career, Wed., March 18 at 4:00 PM ET. 

 

Who should attend?

 

-  Business leaders

-  Customer service representatives

-  Entreprenuers

-  Sales people (especially salespeople)

-  Anyone who works with people

 

As always, you may attend the lively one-hour teleseminar

or own the 60-minute audio CD.   Both are packed with useful

info and either way, you'll add valuable tools to your skill set. 

I promise practical advice you can use forever.  Listen and 

learn:

    • Why you must get involved with social media now
    • Which of the hundreds of sites you should join
    • Time-saving tricks for adding, "tweeting" and recommending
    • Why in-direct marketing is the new direct marketing
    • How to monetize Facebook and LinkedIn
    • Easy and profitable ways to repurpose content 
    • Which LinkedIn feature has (hands down) the most power
    • How to quickly build a network without offending
    • The hidden Facebook feature that changes bank accounts
    • Easy referral selling through "social proof" 
    • How to increase sales using social media sites

Register   for the teleseminar, held Wednesday, March 18 from

                4:00 PM to 5:00 PM ET and benefit from live Q&A;

                invite your boss to attend; send an associate this

                invitation; be online during the call so I can show

                you some things

 or

 

Order      the 60-minute audio CD on the subject;

               listen whenever you'd like, as many times as

               you'd like; share with others

 

 

Michael Angelo Caruso, http://www.EdisonHouse.com