Posts Tagged ‘blog’

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Use popular blogs to drive traffic to your site

Thursday, October 29th, 2009

Most likely, there are tons of blogs receiving more traffic than your primary Web site.  You can siphon some traffic from these sites with some etiquette and a simple technique. 

Most bloggers don't mind you promoting yourself a bit, as long as you provide value to his or her readership.  I certainly don't mind when readers leave this type of post on my blog

Use a 95/5 rule of providing only 5% self-promotion and the rest some comination of value-added content and compliments.  Here are the five steps to using other blog sites to drive traffic to yours.

1.  Read a recent blog post on a popular site.

2.  Compliment the blog host on his site and message. 

3.  Use an incidental credential to introduce your comment, such as "in my experience as a speaker" or "when I published my book on the subject" or "in my 15 years of experience." 

4)  Offer a value-added comment that will help readers. 

5)  Finally, give your contact information.  Note:  Some blogs automatically reject comments that contain full URLs.   

If you are too blatant about promoting yourself, it won't matter how valuble your comment is.  The comment will be disallowed. 

Play by the rules, be nice and you can use other peoples' blogs to drive traffic to your site.

Soccer mom Paula Parisot blogs for profit; you can, too!

Sunday, July 12th, 2009

For immediate release . . .

Paula Parisot Paula Parisot makes money blogging. She started with practically no technical skills and learned just enough to start cashing checks.

Paula will talk about how to get started blogging and how to avoid time-wasting pitfalls during our upcoming interview. She also puts a killer twist on blogging that most people never think to do.

This one-hour program begins at 4 PM ET on Monday, July 20. Registration is only $39 and includes a free, 30-page e-book on time management called, How to Save One Hour a Day.

Sign up at http://tinyurl.com/BlogForProfit.  This interview is part of my monthly interview series.  Michael Angelo Caruso

Article Marketing–Your Shortcut to Success

Saturday, January 3rd, 2009

One of the best ways to build your brand is completely free to you.

Most businesses look to leverage every type of effective marketing strategy, yet they consistently overlook a useful and affordable technique known as “article marketing.”

Almost every company employs at least one industry expert.  This person can almost always produce one or two short articles on a topic of interest.  Publish the articles in trade publications that crave good content and Web sites.  Give industry-related companies permission to reprint articles at no charge.

Article marketing will brand you or your co-worker as an “industry expert,” which shortens your selling cycle and will attract more business faster.

Uses for the articles:

- Post them at http://www.EzineArticles.com and similar sites; note my “expert status” on EzineArticles and model my success
- Post them on your site
- Print and give them away to potential clients to build rapport and trust
- Allow industry-related companies reprint your articles in newsletters and on Web sites
- Re-purpose the content in your blog and in Facebook notes
- Let them accumulate so you can publish an e-book or p-book

It’s easier to do this than you might think.  Work with an experienced copywriter or editor to streamline the process.  I work with Paula Parisot and others.  Focus on only one article at a time.  Ideal article length is 400 to 500 words.

Get more info on how to build your brand from the How to Create Info Products audio CD and my interview with soccer Mom turned blogger, Paula Parisot.

Best of luck!

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