Posts Tagged ‘blog’

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The True Gentleman

Tuesday, March 26th, 2013

Michael Angelo Caruso true gentleman blog leadershipPeople are truly creatures of comfort. 

Recent surveys show that when it comes right down to it, most employees prefer a “comfortable” job over a bigger paycheck. Tweet This

Small wonder, really.  Society has become much more casual in the last decade, right?

The examples are numerous:

/Written and verbal language structure has been compromised.  Spelling isn’t nearly as important as it used to be; auto-correct or bust!  Complete sentences?  A thing of the past.   :-)

/Formalities are viewed as mostly superfluous.  Few people address others by “Mr.” or “Ms.”  Many of us don’t answer the phone or respond to email.  RSVP deadlines are a joke.

/Casual Friday has become Casual Every Day.  People wear blue jeans to funerals and guys wear pants well below their hips. 

 

But a gentleman is still a gentleman

Recently, I ran across a bit of prose that addresses a concept that should never change–the definition of a true gentleman. 

Hopefully, this reminds you of some men that you know.  I’ve reformatted the text to make it a bit more reader friendly.

 

The True Gentleman

by John Walter Wayland

The True Gentleman is the man whose conduct proceeds from good will and an acute sense of propriety, and whose self-control is equal to all emergencies…

Who does not make the poor man conscious of his poverty, the obscure man of his obscurity, or any man of his inferiority or deformity…

Who is himself humbled if necessity compels him to humble another…

Who does not flatter wealth, cringe before power, or boast of his own possessions or achievements…

Who speaks with frankness but always with sincerity and sympathy…

Whose deed follows his word; who thinks of the rights and feelings of others, rather than his own…

And who appears well in any company, a man with whom honor is sacred and virtue safe.

 

Thanks for keeping the bar high

Michael Angelo Caruso motivation speaker author

Fortunately, I meet the coolest people when I’m on the speaking circuit. 

My customers and clients are usually true ladies and gentlemen who are into self-improvement and professional development. 

The people who read my e-mails and blog posts are the best people on the planet.  Of course, I’m referring to you.  You’re welcome.

 

Good etiquette is habit forming

Aristotle said, “You are what you repeatedly do,” only he said it in Greek, wearing only a robe. 

It’s never too late to create good habits such as being on time, using good grammar, displaying strong communication skills, being more organized, and dressing nicer. 

One tip for changing your behavior is called “habit replacement.”

Learn more about creating success habits from my audio CD, Create Success Habits

 

See you online!

Let’s connect on Facebook, Linkedin, Twitter & Google+

Oh, and I’ve posted new videos on YouTube!

 

You can say that again!

Saturday, August 25th, 2012

Michael Angelo Caruso speaking and writing One of the easiest ways to improve a speech or blog post is to simply take out the extra words. 

Unnecessarily long sentences can make make your message unprofessional and disorganized.  

Sometimes one can clean up the message just by removing instances of redundancy. 

Here are some common examples of how we tend to repeat ourselves:

• advance planning
armed gunman
• circulate around
close proximity
• completely full

consensus of opinion    
• each individual person
fewer in number    
• final outcome
free gift

• future plans
general public
• invited guests
join together
• large in size

major breakthrough
• my personal opinion
on a daily basis
• past experience
past history

• period of time
predict in advance
• red in color
revert back
• round in shape

firm in consistency
• still continues
sum total
• true fact
unexpected surprise

• unsolved mystery
visible to the eye
• 12 noon (or 12 midnight)
7 a.m. in the morning

 

Save your breath

As an added bonus (get it?), let’s include the commonly used question: “Where are you at?”

Drop the “at” from that sentence and the message retains its meaning. 

 

Want to reprint this article?

You can repurpose this article on your website, blog or in your newsletter.  Simply send a message to us stating your intentions.  There is no charge for this. 

Consider it a “free gift.” 

Happy New You!

Monday, January 2nd, 2012

Welcome to 2012–let’s get motivated!

Pleasure before business–Happy New Year to you and your family! I hope 2011 was a fantastic year and that you have lots of good things to look forward to in 2012.

How many times have you exchanged the phrase “Happy New Year” in the last few days?

It turns out that those three words are much more than a passive wish for a good twelve months.

“Happy New Year” is really about the promise of a better future. Some people make specific promises called New Year’s resolutions. I’ve made an audacious and very public New Year’s resolution and have posted it on my blog.

Go “public” with your own resolution by leaving a comment.

Of course, the New Year is ultimately an opportunity for a new you.

Starting now, you, me, everyone has a chance to be more successful and experience even more happiness.

Take 100 seconds to watch this inspirational video.  Click the graphic below to watch the short clip below.

Let me know what you think or simply pay it forward by sharing this YouTube video on your Facebook page.

Meanwhile, Happy New You! (“Click the pic” to watch the video.)

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

Blogging tip from Derek Jeter

Sunday, July 10th, 2011
Derek Jeter blog tip via Michael Angelo Caruso

Derek Jeter

Unless you’ve been hiding in a cave, you probably know that Derek Jeter recently became the 28th player to collect 3,000 hits.

This amazing accomplishment offers a great tip to writers everywhere.

To achieve three thousand hits, Jeter, a native of Kalamazoo, Michigan, had to get about 200 per year for 15 years.

That means no calling in sick, no extended batting slumps, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

This is great advice for writers, too.  If you’re putting together a 180-page book, you need to write roughly 10 pages per week for 18 weeks.

That means no calling in sick, no extend periods of writer’s block, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

If you’re blogging to create a brand or drive traffic to your Web site, you need to post a fresh 500 to 750-word blog three to five days a week.

Not easy, but certainly doable.  The key is commitment and follow through.

One might think these two ingredients are readily available, especially among major league baseball players.  Yet, remarkably, Derek Jeter is only the first New York Yankee player to achieve the 3,000-hit mark.

Congratulations, Mr. Jeter.  And thanks for the blogging tip.

~~~~~~~~~~~~~~~~~~~~

How to write and sell a book with Michael Angelo CarusoWant to write a book?  Michael Angelo Caruso is teaching a class on it, July 12 in Troy, Michigan.  Register today!

If you can’t attend, order his audio CD, How to Create and Sell Info Products.  It comes with a 30-page e-book.  Your money back if you are unsatisfied for any reason.

I blog on Monday, am asked to do a radio interview on Tuesday

Monday, June 27th, 2011

Michael Angelo Caruso uses blog to get interviewsMany people complain that they don’t get any juice from their blogging activity.

The problem is usually related to one of two issues.

1) Not enough people are seeing the blog.
2) The blog topic isn’t interesting enough.

By “interesting,” I mean relevant and by “relevant,” I mean something that is in the news. Extra points, if the blog topic is related to what you’re marketing.

Never forget that the Internet works on keywords, so your blog has a better chance of being read if it contains the most popular keywords of that particular day. A good place to get your daily keywords is from news sites, such as www.CNN.com.

Here’s how this formula worked to a tee for me this week.

Peter Falk, TV’s Lt. Columbo, died late last week. I posted a blog about how Columbo’s famous “just one more thing” line became an effective selling tactic and pushed it out to my social media platforms.

Radio show morning host, Michael Patrick Shiels, a connection in my vast social media network, read the blog and had his producer contact me for an interview.

(By the way, another author/speaker in my city also had the idea to post about Columbo, but he incorrectly spelled the name “Colombo,” which no doubt reduced his number of original views.  Spelling counts, people.)

You can hear the interview tomorrow morning, Tuesday, June 28 at 6:45 AM ET at MichiganTalkNetwork.com.

Of course, once the interview was booked, I reposted the same topic along with the new development to squeeze extra juice out of the topic.  I might even create an “epilogue post” after the interview is completed.

Good luck with blogging and all your marketing efforts!

~~~~~~~~~~~~~~~

Anyone can blog.  Listen to Michael Angelo Caruso interview with Paula Parisot, a soccer mom and paid blogger.  The 60-minute audio CD is titled, Blogging for Profit.

Oh, and you’re doing social media wrong

Thursday, June 9th, 2011

Is social media not fun for you anymore?

Lots of people are frustrated by Facebook and confused by Twitter.  They’re spending lots of time posting and setting up business pages, but not getting much for their efforts.

When things aren’t going right, it can be helpful to look at what you’re doing wrong.  I can help you in at least two ways.

1.)  I’m holding a cool social media event on Tuesday, June 14 in Troy, Michigan.  This event really is social.  There’ll be food, drink, music, and conviviality, whatever that is.

2.)  If you can’t attend, you can get the content on audio CD.  Use the Coupon Code SOCIAL to save a whopping $33, if you order within the next 24 hours.

Either way, you’ll get a ton of great information on how to improve your situation using the most revolutionary communication tool since the invention of the telephone–social media, baby.


Can I be direct with you?

Internet marketer, Michael Angelo Caruso, gives social media training.  I think one of the reasons for my success in the speaking and training business is that I’m a direct person.  I tell clients what they’re doing right and I tell them what they’re doing wrong.  I tell them exactly how to improve.

Not everyone likes my style.  Heck, I don’t like being told I’m wrong.  But when I get over my ego issues and really pay attention, I improve.

So, here I go again, being direct.  I hope it helps you improve.  Based on what I’m seeing out there…


Here’s what you’re doing wrong on social media:

Your accounts are stagnant.

You’re busy on Facebook, but not productive.

You’re selling too much and closing too little.

You follow the wrong people on Twitter.

You don’t allow comments on your blog.

You add people online, but don’t follow up in any meaningful way.

You have ads on your blog.

You’re not using RSS feeds.

Your blog posts are too short.

Your videos are too long.

You don’t follow people back.

You curse online.

You don’t “Facebook with purpose.”

You push the same updates to every platform.

You don’t edit your photos before posting.

You’re not producing enough content.


Want to know more?

Want to fix what’s wrong?  Wanna know what you’re doing right?

Then attend my great social media event on Tuesday evening, June 14 at the fabulous Tre Monti restaurant in Troy, Michigan.

If you can’t attend, order my Social Media That Works program on (4 audio CDs).  Use Coupon Code:  SOCIAL to get 1/3 off; save $33, but only for the next 24 hours!)

Let’s get your social media campaigns humming so more people can purchase your great products and services!

How to blog every day

Friday, May 6th, 2011

Like most rewarding activities, blogging requires discipline and focus.

You’re going to need both in order to post frequently.

It also helps to have a bunch of handy-dandy tricks.  Below, I share some of my blogging secrets.  You’re going to need the proper mindset, tools, time, and the need to succeed.


Mindset

In order to blog every day, you must have a free flow of ideas from mind to keyboard. If a person only has so many “attention units” in a day, it’s important that units aren’t squandered on disorganization, drama, and trivial pursuits.

In other words, clean your desk, free your mind of clutter, and stop running late all the time.

Strong blog posts require clear thinking.  Daily blogging requires expediency a creative verve.

This means always being on the lookout for blog topics and having the ability to capture the idea in written format.


Tools

I always carry a pen and paper.  Sometimes it’s a small notebook.  Sometimes it’s an 8.5 x 11 inch piece of paper that’s gate-folded and slipped into the breast pocket of my sport coat.

I also keep notes in my iPhone.  If my computer is available, I may decide to keystroke the blog topic directly into my WordPress site where it can be published immediately or saved as a draft.

I’ve even been known to take a photo of a blog idea or leave myself a voice mail message.


Time

Blogging more frequently doesn’t require more time.  You’ll have plenty of time to write, if you just stop doing other things. 

Here are five reasons why I always have plenty of time to blog:

  1. I write far more blog posts than I read.  (If you’re reading, you can’t be writing.)
  2. I can’t remember the last time I watched a complete ball game on TV.
  3. I never stand in line.
  4. I never take a meeting, especially for “networking” purposes, without at least one expected deliverable for both parties.  This saves TONS of time.
  5. I have a fantastic vocabulary (thanks, Wordsmith.org!) and write very fast.  Can rewrite even faster.


The need to succeed

Finally, successful bloggers have an almost compulsive need to enlighten and entertain others.   I’m quite dedicated to this goal, which is why I posted an article on how you can blog every day.

For more tips on blogging, check out my fun interview with Michigan soccer mom, Paula Parisot, who gets paid for blogging.

How often do you blog now?  Do you think the above tricks can be helpful for you?  Do you have others?

5 reasons to blog–even if nobody reads it

Friday, February 25th, 2011

Michael Angelo Caruso blogging Internet marketingMost people haven’t figured out blogging, yet. That’s because blogging, that is writing, is a discipline like playing the trumpet or flying an airplane.  Or juggling.  It takes time and effort to make it worthwhile.  It also helps to be motivated, which usually happens when one is a little knowledgeable about the discipline.

Here are 5 reasons to blog, even if nobody reads it, followed by a chance for you to learn more from a soccer mom I interviewed who now gets paid to blog for other people.

1.  Search perks. Internet search engines love fresh content.  Since blogs, especially WordPress blogs, are easily updated your company is more likely to be found even if you create a blog post once per week.   Blogs are the new Web sites.

2.  Perpetual value. Time and again, I am contacted by people who tell me they read an old blog post and liked what I had to say.  Some of these folks turn into customers.  Your blog content keeps working for you year after year!

3.  Drip marketing. Periodic blog posts are a great way to keep in touch.  People will never forget about you because they are always being reminded.  Rig your social media sites to automatically post blog articles.

4.  Virtual salesperson. SAP advertises training services in a sidebar on its blog.  Wegmans grocery store blogs about recipes that use their food products.

5.  Massive public relations reach. If your blog is consistently good, you may get picked up by an aggregation service.  When this happens, your lil’ ol’ blog could be read by hundreds of thousands of people!

________

Paula Parisot

Soccer mom and paid blogger, Paula Parisot

A while back, I interviewed Paula Parisot, a soccer mom who now gets paid for blogging.  A non-techie by her own admission, Paula talks about how she does it and shares valuable tips on how you can get started doing the same.  That is, unless you can’t use the money.  Learn more Blogging for Profit by listening to this fun CD.

It was fun interviewing Paula.  She takes a “real-world” approach to things and I think you’ll like her!

-Michael Angelo Caruso

Royal Oak, Michigan

How to rework content for your blog

Sunday, January 30th, 2011

Blogging articlesWhen posting an article to your blog or creating other content for your company’s Internet presence, it’s best to do your own writing.

But, if your writing skills aren’t the best, you can also rework articles that have already been published.  When doing so, make every effort to avoid two things:

1) Plagiarism, which is unethical. It’s just plain wrong to use claim credit for someone else’s work.  This includes the despicable act of  anonymously posting articles–as if the pieces wrote themselves!

2)  Duplicate content. Google and other search engines notice when you post duplicate content and will penalize you with lower search rankings.

Here are some guidelines for reworking articles written by others.

Be sure to change the other writer’s article at least 70%.  You can do this by rearranging the paragraphs and sentences and changing the order of the bullet points.  Delete some of the material and maybe add a bit of your own.  You can also incorporate content from two or three sources.

Perhaps the best way to go about reworking an article is to put the words in your own voice.  For example, don’t keep words you would never use in conversation.

A second way to rewrite is to simply delete awkward phrasing, sentence fragments, convoluted sentences, and other nonsense.  Most people tend to overwrite, so it will be easier to make your revised article shorter, just by
taking out the weakest parts.

Speaking of length, you only need about 500 words for a substantial blog post.  I recently rewrote a cool article I found online, by using all the above techniques and busting the article into four blog posts.

When finished, include your favorite keywords in three places: the title, first paragraph and last paragraph before posting.

Be sure to add your contact information and attribution for the writer–you, if you followed these directions and when rewriting content.

-Michael Angelo Caruso

P.S.  Learn how a soccer Mom named, Paula Parisot, now gets paid for blogging.  Michael interviews her on the CD, Blogging for Profit.

More great Internet marketing info (mostly original articles!) at  http://www.michaelangelocaruso.com/michael-angelo-caruso-blog/

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