Posts Tagged ‘5 Cool ideas’

5 Creative Ways to Start a Conversation

Sunday, July 18th, 2010

Hmmm In my booklet, Hmmm . . . Little Ideas With BIG Results, I write “people are your greatest resource.”  The art of conversation brings your greatest resource closer to you.  Everyone seems to believe this, but most people aren’t very graceful at starting conversations.

Former basketball coach Phil Jackson writes that the champion Los Angeles Lakers were great trash talkers during games, but withdrawn and quiet during important meetings.

Kobe BryantUse these tips the next time you want to strike up a conversation with Kobe Bryant.  Apparently, he won’t be taking the initiative to speak first.  Here are 5 Cool Ideas* on how to start a conversation.

1.  Work with a conversation-starting quota.
The next time you go out to lunch, pledge to yourself that you will start at least four conversations.  You might speak to someone on the elevator, on the way to your car, while waiting to be seated at the restaurant and maybe in the lobby of your building upon your return.

2.  The person who reaches out has the power.
In her book, How to Create Your Own Luck: The ‘You Never Know’ Approach to Networking, Taking Chances and Opening Yourself to Opportunity, author Susan RoAne reminds us that luck is a “make-it-happen” communication process.  I’ve learned that the person who initiates the conversation usually has influence and power over the conversation.

3.  Open with small talk, but not too small.
If you initiate conversation about sports and the weather, most of your conversations will be about sports and the weather.  On the other hand, if you open with fast-lane topics like politics or sex, you may be moving too quickly for the other person.

4.  Treat the other person like a celebrity.
Ironically, the best technique for starting a conversation is asking a question and then listening to the answer as if the other person is the ultimate authority on the subject.  Ask people their opinions and then hang on every word.   Smile and nod your head frequently.

Soliciting an opinion is kind of like asking for help.   People love to help.  People also love to be helped.  Most people won’t ask your opinion because they haven’t read this book.

5.  Give people what they want, unless what they want is negativity.
Conversation isn’t always about what you want.  Shared dialogue is primarily about what the other person wants.  Go with the flow if the dialogue is fun and good-natured.  Nurture conversations that are positive and up-beat in tone.  Excuse yourself from gripers and complainers.  There are over 300 million people in the United States. Let’s start talking.

* 5 Cool Ideas is a book series by Michael Angelo Caruso

The accidental marketing of Dennis Hopper

Sunday, May 30th, 2010

Dennis Hopper finally died.

There’s no denying that the man had rough life.  Many people wondered how Hopper lived as long as he did.  Some thought he had died again, such was the tumultuous existence of this Holly-world and real-world rebel.  When you consider all Hopper’s associated weirdness and drama, it’s a wonder the actor was able to cobble together a decent career.

Here are 5 Cool Ideas on the accidental marketing of Dennis Hopper, inspired by the New York Times obituary written by Edward Wyatt.


1.  Adversity can be a trump card.

Dennis Hopper was born in Dodge City, Kansas, home of many a showdown between good guys and bad guys.  During his life, Hopper had constant showdowns with alcohol, drugs, directors,  wives (five marriages), nature (a fire claimed his Bel Air home in 1962) and finally, prostate cancer after a 10-year battle with the disease.


2.  Dennis Hopper almost accidentally defined cinematic cool.

This guy starred in some of the coolest movies ever made including, Easy Rider, Blue Velvet, Rebel Without a Cause and Cool Hand Luke.  The parts came to him sporadically and Hopper often fell into great roles despite a bad reputation.  In many instances, he did well due to his proximity to greatness.  For instance, Hopper credited Marlon Brando with the idea of having him portray a gonzo journalist in Apocalypse Now.


3.  An early victory can make you a “success” for life.

Easy Rider won the prize for best first film at the 1969 Cannes Film Festival, perhaps because it faced only one competitor.  This victory put Hopper on everyone’s radar.  He also shared an Oscar nomination for writing the movie, so the phrase “Oscar nominated” applied to Dennis for another, oh, 41 years.


4.  When it comes to marketing, you get points for what might be true.

Hopper was romantically linked to Natalie Wood and Michelle Phillips.  Extra points!  Again, the proximity factor.  These dalliances were never officially documented.  Hopper got credit for possibly sleeping with both women.  Note:  When it comes to marketing, getting points for what might be true can work for you or against you.


5.  Versatility is an excellent marketing device.

Paul Newman, as photographed by Dennis Hopper

Paul Newman, photographed by Dennis Hopper

When acting gigs were slow, Hopper learned to paint and write poetry.  He also became an accomplished photographer known for his “intimate and unguarded” images of Ike and Tina Turner, Andy Warhol and Jane Fonda.


Goodbye, Dennis

Dennis Hopper, like so many other talented people, succeeded in spite of himself.  But for all his mistakes and missteps, the accidental marketing of Dennis Hopper was made easier thanks to his habit of breaking bad in real life as well as in front of the movie camera.

See ya, Dennis.  Rest in peace, finally.  Again. 

The Perfect Apology–at Work and at Home

Sunday, February 21st, 2010
The perfect apology?

The perfect apology?

[You may reprint this article.  Please include the link to my site -- www.MichaelAngeloCaruso.com  --Thanks for spreading the word!]

Apparently, it’s not easy to master the art of apology. We sure have had enough practice lately.  Governor Mark Sanford of South Carolina, baseballer Mark McGuire, Presidential candidate John Edwards, TV host David Letterman and former New York Governor, Eliot Spitzer are just a few of the famous people who have had reason to issue an acceptable apology.

Except for Letterman–ironically the only professional comedian in the bunch–none of the apologies were taken very seriously.

Tiger Woods gave a very public mea culpa last week, proving that the perfect apology is beyond the grasp of the golf perfectionist.  Most people felt his speech suffered from too much stagecraft.

A while back, the United States Air Force shot a Chinese fighter pilot out of the sky. The pilot had flown too close to an American aircraft and did not respond to radio warnings. The unfortunate incident occurred during peace time, yet the United States did not apologize until months after the event.

When official condolences were finally issued, the language was stiff and heavily cloaked in qualification.  Political analysts surmised that U.S. politicos felt that an apology framed in remorse would somehow be an admission of guilt.

In the business world, warring departments, feuding workers and militant customers can make an apology just as challenging.   Image management and legal exposure often come into play, as well.

Spitzer’s apology, in particular, was a weird scenario.  You may recall that the former Governor got caught in a prostitution ring.   Spitzer resigned and apologized, but never mentioned or admitted that he broke the law.

Whether you’re famous or not, here are 5 Cool Ideas for words that heal at work and at home:

1. Be convincingly sympathetic.
A person’s greatest need is to be understood.   Of course, the best way to be convincingly sympathetic is to actually feel sympathy.  When apologizing, find time to listen to the people involved, even if you don’t necessarily agree with them.  Try not to be defensive.  This shared time is a great opportunity to stage an apology, but not if you’re argumentative.


2. Let people be “right,” even if they are wrong.

In our hyper-competitive society, many people are infatuated with being “right.”  Being right can be complicated because what is “right” for one person may not suit another.  Of course, in order to be “right,” someone has to spend time and energy proving someone else “wrong.”

When apologizing, it’s important to validate the other person.  Allow that person to cultivate and defend his or her opinions.  If you must argue, find ways to take yourself out of the argument by offering non-biased documentation to support opposing views.


3. You can apologize without admitting guilt.

The Merriam-Webster Dictionary lists three definitions of the word “apology.”  The most meaning is “an admission of error or discourtesy accompanied by an expression of regret.”  But an apology is also “a formal justification” such as a defense or an excuse.  The apology is a lost art.

Years ago, attorneys began winning court cases by depicting apologies as an admission of guilt.  An apology is not about admitting culpability or even involvement.  After all, I can tell an employee, “I’m sorry you’ve been so sick,” without actually having caused the illness.  If an employee takes a few days off due to a death in the family, you are certainly within your bounds to say something like, “I’m sorry for your loss” without being implicated in the death.


4. You can apologize without the other person apologizing.

Please forgive me.  These three words will put you on the fast track to healing, especially if they are delivered directly following your apology.  The words “please forgive me,” put the onus on the other person to set aside his or her resentment and anger.


5. Repeat the apology as necessary.

Remember the shampoo label directions when using “please forgive me.”  Repeat when necessary.  This tact worked magic when I first used it with one of my brothers.  I said, “I want to take complete responsibility for the bad things that have happened between us. I’m very sorry and would like to start over.  Please forgive me.”

R.I.P., Rain Man

Tuesday, December 29th, 2009

Kim Peek and MAC 0307  half sizeAt conferences and trade shows, I often share the platform with fascinating speakers.  In 2007, I had the distinct pleasure of meeting Mr. Kim Peek, the person who inspired the movie Rain Man starring Dustin Hoffman and Tom Cruise.

Peek and I were speaking at the same conference in Columbus, Ohio.  Here are 5 Cool Ideas from the real Rain Man.

1.  Read more and you’ll remember more.
Kim Peek was a savant with an amazing memory.  When we met, he told me what roads lead to my house and the name of my telephone service provider.  His friends called him “Kimputer” because he remembered everything he read.  Peek had an IQ of only 73, but he had an eidetic or photographic memory.

2.  Even celebrities require leadership.
Kim was a bona fide celebrity, but he wasn’t not a solo act.  He traveled the world with his 80-year-old father, Fran.  The elder peek shaved Kim and combed his hair. Fran was the Rain Man’s coach on all matters big and small.

3.  Anyone can develop social skills.
The Rain Man had some unusual habits.  He talked too loud, grunted and had a tendency to drone.  He stood much closer than one is accustomed, often rubbing his nose and or belly on the person he was talking with.  But Kim learned the most important social skill of all.  When you met him, he made you feel special.

4.  Everyone wants to feel important.
One of Kim’s patented social maneuvers was to sidle up to a person, belly-to-belly and say, “You are an important person.”  People loved hearing this, especially from a mega-savant.

With Kim Peek's Oscar for Rain Man

With Kim Peek's Oscar for Rain Man

5.  Life imitates art.
Rain Man’s co-screenwriter, Barry Morrow  gave Kim his 1988 Oscar.  The Peek’s traveled with the statue as a conversation piece and photo opportunity.  The well-worn (and heavy!) memento is said to be the most-handled Oscar of all time, as the Peeks have met over 1,000,000 people during their travels.

Kerry Sanders, an NBC reporter with three decades of experience, has met famous athletes, politicians and movie stars, but says no one impressed him in the way Kim Peek did.  Watch this incredible video and you’ll be amazed, too.

Mr. Peek died on December 19, 2009 of a heart attack at age 58.  The world is a better place because he was with us.

Free newsletter pays big dividends

Friday, June 19th, 2009

I've been publishing my 5 Cool Ideas newsletter for over ten years.  I've never charged for it and it contains no advertising other than promotions for my live events and information products.  I know this is an effective way to promote my business because I'm constantly receiving compliments for the newsletter.  Here are highlights from the mail bag:

"Michael, I attended one of your seminars a loooong time ago (probably about a decade) and have been enjoying your newsletter ever since.   I've often shared your ideas with friends and family." 

 

-Pamela A. Quintero, Director, Internet Marketing & Online Education, Chicago

Board Options Exchange, Chicago, Illinois 

"I have had the privilege of knowing and working with Michael Angelo Caruso for a long time now. Through the design work we have provided his company, Edison House Consulting, I have seen how hard Michael works and the absolute value of his information.  One of my favorites are his 5 Cool Ideas e-mails.  Not only do I save them for their rich, useful content, but I have a desktop file where I can easily access them for immediate reference.

The effort that Michael puts into his business, the passion and thought behind his ideas, and the clear advantage he can provide business of all levels places him at the top of my business informational network."

 

-Ed Marsh, Principal, Night Cry Graphics, Royal Oak, Michigan

 

"I won a copy of your 5 Cool Ideas in a business card drawing at one of your live events.    I found it to be an informative summary of many things I know (but don't practice).  Your book has made me aware that I can really improve a lot of my daily interaction with people, including my son, Nathan.   

 

-John Keeler, Wesley Berry Flowers, West Bloomfield, Michigan

 

I'm teaching a telecourse on how to publish an e-newsletter starting June 30.  Five one-hour phone calls on Tuesdays at 3:30 PM ET.  Hope you will join me for these fun, productive sessions!  Register for e-newsletter course online or call 248.224.9667 with questions.

Would Lincoln have used a Mac or a PC?

Tuesday, February 17th, 2009

Abraham Lincoln bust The current U.S. President has much in common with
Abraham Lincoln.  Both were first-term senators when
they were elected to the Presidency.  Both are from
Illionois.  But, President Obama loves his Blackberry
and he effectively used social media sites during his
campaign.  Lincoln used a metal point pen.  In honor
of President's day this week, here are 5 Cool Ideas
on how Lincoln would have used a computer.

1.  Some debates about the computer will never end.
Would Abe have preferred a Mac or a PC?  Lincoln was
a man of letters, but might have enjoyed the Mac for its
superiority with video formats and its secure operating
system.

Stephen A. Douglass bust 2.  Video is the best way to get the word out. 
Using YouTube and the power of video, Lincoln probably
wouldn't have needed seven debates to trounce Stephen
A. Douglas during their senatorial race in 1858.

———————————————–

Want to use Facebook, LinkedIn and Twitter to increase
profits?  Attend my "Using Social Media to Amp Up Your
Business" teleseminar March 18, 2009

It's official.  Workers are now using social media sites like
Facebook (FB), LinkedIn (LI) and Twitter (TWR) to bring in 
customers.  Get involved now or risk being left behind.  Learn
how to get people to pay attention, then do business with you.
My "Using Social Media to Amp Up Your Business teleseminar,"
is Monday, March 18 at 4:00 PM ET. 

As always, you may attend the lively one-hour teleseminar
or own the 60-minute audio CD.  Both are packed with useful
info and either way, you'll add valuable tools to your skill set. 

I promise practical advice you can use forever.  Learn to:

-  Use in-direct marketing, the new direct approach
-  Brand your product or service on LinkedIn 
-  Use a hidden Facebook feature for no-cost marketing
-  Quickly build a network without offending
-  Monetize FB and LI without increasing your ad budget
-  Drive traffic to your company Web site 
-  Profit by repurposing content on multiple sites
-  Employ time-saving posting and "tweeting" strategies
-  Increase sales in as few as 90 days
-  Get others (even strangers) to promote your company
-  Enjoy referral selling using a concept called "social proof"

Register for the teleseminar, held Monday, February 9 from
4:00 PM to 5:00 PM ET and benefit from live Q&A; invite your
boss to attend; send an associate this invitation                      

 or

Order the 60-minute audio CD on the subject; listen whenever
you'd like, as many times as you'd like; share with others

—————————————-

3.  You don't need Powerpoint to leave a lasting impression. 
Lincoln didn't need Powerpoint to deliver his Gettysburg address.
Elegant and brief, the 272-word speech was given without a bullet
points, a fancy handout or even a microphone.  A man named
Edward Everett spoke for two hours prior to Lincoln on that November
day in 1863.  No one remembers a thing he said.  Lincoln spoke for
two minutes and made history.

4.  The computer can save lives.
There's no telling how much sooner the Civil War would have ended,
if Lincoln has used e-mail to communicate with his Generals. 

5.  The computer is a very helpful search tool.
It took authorities 12 days to hunt down Lincoln's assassin.  In the
Computer Age, photographs and video of John Wilkes Booth would
have been widely circulated via the I'net.  We can learn from history. 

If Lincoln could