Even the best opportunities need to be promoted.
Our founding fathers issued 74 invitations to the first meeting of the Continental Congress. Only about 52 people attended and half were lawyers.
It’s hard to “under-promote” a product, service or event. Use multiple channels to issue multiple invitations.
That’s why having one distribution list doesn’t carry the day anymore. Your competition is using their e-mail dist list, a personal Facebook page, a Facebook Fan Page, a Linkedin list and a Twitter list. They are posting to each several times a week and in some cases, several times a day.
Tags: Marketing, problem solving, Selling
