Want to get paid for writing?

July 11th, 2011 by Michael

Michael Angelo Caruso info products how to write a bookWriting is one of the easiest ways to earn a few bucks.

Surprisingly, few people give it a go, which makes it that much easier for those of us creating content.

Here are some quick tips that may inspire you to join the fray and then, an invitation to attend a terrific live training event on the subject or purchase an audio CD that will help you.


How to get started

Most people begin with a plan to write a book, but it’s more sensible to begin small.  Here are 5 Cool Ideas for making your first buck from writing.

1.  Create at least two Facebook Note pages. This will help you learn more about your writing rhythm and establish some fast feedback loops.  The FB Notes will automatically post as status updates.

2.  Volunteer a couple pieces for your company Web site. This will get you used to writing on deadline and also let your boss know of your interest in writing.

3.  Get familiar with blogs in your area of interest. Thousands of blog sites pay people to create content consisting of 500 to 750 word articles.  To get yourself a gig, post a few complimentary comments on the blog and try to find out who’s in charge.  Then, offer to yourself as a resource and see what happens.

4.  Promote yourself with original content. Of course, anything you write is original content, but the benefits can be far greater when you’re promoting your own brand.  The easiest way to do this is to create a short how-to e-book, which can then be expanded into a … (ta da!) print book.

5.  Read more. The best writers are also readers.


Attend How to Write/Sell a Book, July 12

I’m teaching folks how to create and sell information products, including books at an evening program on Tuesday, July 12 in Troy, Michigan.  At How to Write/Sell a Book, you’ll learn to:

-  Record audio books for little or no money
Help people by providing valuable information
-  Develop a product funnel that practically prints money
Use your book to help your “real” career

-  Use your “real” career to help your book
Develop a member Web site that pays you  in perpetuity
-  Create a powerful Internet presence even without a Web site
Get paid for selling other people’s info products

-  Derive tangible value from your intellectual property
Educate and entertain people all over the world
-  Use Michael’s “speed writing” technique to publish quickly

-  Publish an e-book in 90 seconds
Use a blog to sell your great products and services
-  Create a content-rich newsletter that keeps folks interested
Build and protect your brand
-  Create books even if you’re not a good writer

-  Republish and repurpose your great content
Become a published author without a literary agent
-  Do all this without quitting your day job
- Build lifelong relationships with people you help
-  Think big when your competition is thinking small

Build a distribution list 5x faster than everyone else
-  Sell online and offline
Make money every time you send out bulk e-mail

-  Bundle your information products and services
Create Web sites and blogs that keep people coming back
-  Use social media sites like Facebook & LinkedIn to create sales

-  Compose “The Perfect E-mail”
Use your e-mail signature file to tastefully promote
-  Generate Web site traffic that just won’t quit

-  Get people to say “yes” without tricking them or harming the relationship
Host teleseminars, Webinars and even live events
- And much more!


Can’t attend the live event?

If you can’t make it on July 12, order the 60-minute audio CD, How to Create and Sell Information Products, which comes with a 30-page e-book.  You’ll get all the great content and be able to listen multiple times and share the content with people on your team.

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Free marketing advice every Monday

July 11th, 2011 by Michael

Fishing hook sample selling Michael Angelo CarusoA while back, I did something most business people never do.

I started giving away my products and services.  And it’s the best thing I ever did for my consulting business.

Every Monday at 4:00 ET, I jump on a conference call to dispense advice on everything from Internet marketing to event planning.  The call-in codes are below.

People call in from all over North America.

Many callers have booked me to speak at various conferences and fundraisers.  I help them save time, increase attendance, promote their events, and get the most from their marketing efforts.

My seminar fundraiser program has so far raised over $150, 000 for Rotary, Chambers of Commerce, and other non-for profit organizations.

Some callers have yet to do business with me.  They are prospects who often convert after being on the call.

You should consider giving away your products and services.  If you cannot afford to give away any of your current products, think about developing a product that you can make available.


“Set the hook” by sample selling

Fisherman know that you have to “set the hook” when the fish nibbles at the bait.  Setting the hook is that small jerky motion that pulls the hook through the fish gill.  The hook is a reversed-barbed piece of metal that makes it difficult for the fish to escape once he takes the bait.

That’s what free information and free products do.  I call it “sample selling” because its like giving folks a free sample of what you do so they become interested in spending money with you.

It’s an easy marketing strategy to implement and everyone wins.


Free call and great marketing advice

Free marketing call with Michael Angelo CarusoYou can hear how I do this and get yourself some terrific marketing advice by being on the call this Monday, from 4 to 4:30 PM ET.  And did I tell you that the call is free?

Use call-in number: 218-339-3600, access code: 686134#

What does your company give away to promote business?

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Blogging tip from Derek Jeter

July 10th, 2011 by Michael
Derek Jeter blog tip via Michael Angelo Caruso

Derek Jeter

Unless you’ve been hiding in a cave, you probably know that Derek Jeter recently became the 28th player to collect 3,000 hits.

This amazing accomplishment offers a great tip to writers everywhere.

To achieve three thousand hits, Jeter, a native of Kalamazoo, Michigan, had to get about 200 per year for 15 years.

That means no calling in sick, no extended batting slumps, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

This is great advice for writers, too.  If you’re putting together a 180-page book, you need to write roughly 10 pages per week for 18 weeks.

That means no calling in sick, no extend periods of writer’s block, and no distractions.  In short, this achievement requires complete dedication and the application of talent.

If you’re blogging to create a brand or drive traffic to your Web site, you need to post a fresh 500 to 750-word blog three to five days a week.

Not easy, but certainly doable.  The key is commitment and follow through.

One might think these two ingredients are readily available, especially among major league baseball players.  Yet, remarkably, Derek Jeter is only the first New York Yankee player to achieve the 3,000-hit mark.

Congratulations, Mr. Jeter.  And thanks for the blogging tip.

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How to write and sell a book with Michael Angelo CarusoWant to write a book?  Michael Angelo Caruso is teaching a class on it, July 12 in Troy, Michigan.  Register today!

If you can’t attend, order his audio CD, How to Create and Sell Info Products.  It comes with a 30-page e-book.  Your money back if you are unsatisfied for any reason.

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Create article content from your presentations

July 6th, 2011 by Michael

michael angelo carusoWe all know that content is king when it comes to Internet marketing.

The bigger conundrum is how to efficiently create content.  After all, you’re really, really busy, right?

Here’ s are simple steps you can follow to generate great content quickly and rather easily by recording your presentations and turning them into articles. Here’s the step-by-step process:

1.  Purchase a digital recorder. You can get a decent piece of gear for about $70 at places like Radio Shack.  High quality is better if you want to re-purpose the recordings.

2.  Record your next presentation. Try to forget you’re recording and speak as naturally as possible.

3.  Save your recording as a .WAV file (for PC) or .AIFF (for Mac). Use a free software program such as Audacity to do manipulate the file as needed.

4.  Convert the file to an MP3. If you need to send it to a team member who is helping you, MP3 files usually transmit faster..

5.  Have someone transcribe the sound file. You can find a transcriber at eLance.com or by just asking your babysitter. Ask the transcriber to create a Word or text document for you.

6.  Edit the document into 500 word articles. You can get more mileage from your content by chunking them down into 500 or 750 word articles.

7.  Post the pieces as articles for the world to see. Celebrate your success by posting the articles as content on your Website, Facebook Notes, .pdf files on Linkedin, and even on article depot sites, such as EZineArticles.com.

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Veteran speaker, Michael Caruso, written countless articles and produced over 75 info products, including books, audio programs and DVDs.  He’s holding an evening seminar on how you can write a book on Tuesday, July 12 at Tre Monti restaurant in Troy, Michigan.

Register for the live class or order the audio CD/e-book, which are designed to help you become a self-published author within 90 days or less.

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When is a hot dog not a hot dog?

July 2nd, 2011 by Michael

Another fabulous Fourth of July weekend is upon us.  Happy Fourth!

This year, we’ll blow up scads of fireworks and consume countless burgers and hot dogs–all commodity items that defy much serious expectations.

So when is a hot dog, not just a hot dog?

When it’s an event.

This is because of something called product differentiation.

Product–or service–differentiation can help consumers tell you apart from the competition.   When people appreciate the difference they become interested in doing business with you.

George and Rich Shea

George and Rich Shea

Yet, differentiation can be a challenge, especially when it comes to mundane products such as hot dogs.  Brothers George and Rich Shea have brilliantly differentiated the Nathan’s brand of hot dogs by holding an annual hot dog eating contest.

The contest, started in 1961, is now televised on ESPN.  Every year, publications such as the New York Times run articles that provided thousands of dollars in free advertising.

When is a hot dog not a hot dog?  When it’s the featured product of  a televised hot dog eating contest–every July 4.  Brilliant!

Have a safe and relaxing holiday weekend!

Oh, and tell me, how do you differentiate your hot dog?  With mustard?  Catsup?  Onions?  Chili?

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