Here's a freebie from my popular 52 Selling Tips. The tips will arrive via e-mail and you can use to instantly improve your sales. Sign up today for less than a dollar a week.
Tip #1:
A Good Attitude and Strong Self-Image Will Act As Sales Assistants
A good attitude is important in every job, but attitude is critical for people in the selling profession. Prospects and customers have come to expect a certain quality of excitement and optimism from salespeople. A damp personality won
Even the best opportunities need to be promoted.
Our founding fathers issued 74 invitations to the first meeting of the Continental Congress. Only about 52 people attended and half were lawyers.
It’s hard to “under-promote” a product, service or event. Use multiple channels to issue multiple invitations.
That’s why having one distribution list doesn’t carry the day anymore. Your competition is using their e-mail dist list, a personal Facebook page, a Facebook Fan Page, a Linkedin list and a Twitter list. They are posting to each several times a week and in some cases, several times a day.
Once upon a time, the telephone company decided to publish a directory of all the phone numbers in the land.
People laughed at the concept. “That’s ridiculous,” they said. “Why would we need the telephone numbers of people we don’t even know?”
Nonetheless the phone book was published on white pages and it grew so popular that a second directory was published on yellow pages.
But printing the books was expensive and people were finding easier ways to locate phone numbers.
Years later, another type of book became available. This book offered much more than just phone numbers and addresses. It let people post photos and video. It even allowed messaging and the sharing of long notes.
Once again, people laughed at the concept. “That’s ridiculous,” they said. “Why would we want to communicate with people we don’t even know?”
But the new book–which wasn’t printed or even really a book–became very popular because it was both useful and entertaining. Many people even learned how to market their businesses using the new book.
And that’s how Facebook became the new white (and yellow) pages.
Social media is ready for you. Get with the program.
Composed in Sarasota, Florida-
A speaking engagement has brought me to the gulf side of Florida where my client gave me a special treat. He arranged a VIP tour of the Asolo Repertoire Theatre.
During the tour, it occurred to me that the speaking business has a lot in common with the theatre world.
A "green room," for example, is a place where performers can chill out before going on stage. The origin of the term is not readily evident, ut it might have something to do with limelight, eh?
"Black box" is a theater term used to describe a simple, unadorned performance space. Speakers often do their thing in the rather simple surroundings of a hotel meeting room.
Finally, many theaters use a "phantom light" to illuminate the the stage when shutting the building down. It's an old superstition that guarantees the stage never goes completely dark.
Like most speaker/authors, my mind never goes completely dark. My brain is always churning, trying to figure out weird things such as how to turn a theatre tour into a meaningful blog post.
Use popular blogs to drive traffic to your site
October 29th, 2009 by MichaelMost likely, there are tons of blogs receiving more traffic than your primary Web site. You can siphon some traffic from these sites with some etiquette and a simple technique.
Most bloggers don't mind you promoting yourself a bit, as long as you provide value to his or her readership. I certainly don't mind when readers leave this type of post on my blog.
Use a 95/5 rule of providing only 5% self-promotion and the rest some comination of value-added content and compliments. Here are the five steps to using other blog sites to drive traffic to yours.
1. Read a recent blog post on a popular site.
2. Compliment the blog host on his site and message.
3. Use an incidental credential to introduce your comment, such as "in my experience as a speaker" or "when I published my book on the subject" or "in my 15 years of experience."
4) Offer a value-added comment that will help readers.
5) Finally, give your contact information. Note: Some blogs automatically reject comments that contain full URLs.
If you are too blatant about promoting yourself, it won't matter how valuble your comment is. The comment will be disallowed.
Play by the rules, be nice and you can use other peoples' blogs to drive traffic to your site.
Tags: blog, comment on blogs, get blog traffic, increase Web site traffic, michael Angelo Caruso, more Web site traffic
Posted in Marketing, Weblogs, Writing and Publishing | No Comments »