Who says men don’t listen?

August 9th, 2011 by Michael

Melville and Anna Bissell Michael Angelo Caruso blogWho says men don’t listen?

Clarissa Bissel complained to her husband about her mechanical sweeper, so he invented a better vacuum.

The first Bissell manufacturing plant opened in Grand Rapids, in 1883.  After Melville Bissell’s death, Clarissa Bissell became America’s first female CEO.

Dorothy Gerber

Dorothy Gerber

Who says men don’t listen or that the genders don’t communicate?

Dorothy Gerber grew tired of chopping, mashing, and straining solid food for her kids.  Her husband, Daniel Gerber, grew tired of hearing Dorothy complain.  So he turned his father’s struggling canning company into another type of production facility.

This happened in 1928 and it was the first factory to produce pre-packaged food.  The Gerber Corporation is now, of course, a giant corporation.

These brilliant women made it easier for females to later become CEOs, high-ranking government officials, and yes, inventors.

Men listen plenty.  And it’s a good thing, too!

~~~~~~~~~~~~~~~

Speaking at Shanty Creek Resort in Bellaire, Michigan–Michael

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We recycle garbage, why not compliments?

August 6th, 2011 by Michael
Michael Wickett Michael Angelo Caruso

With the great motivational speaker, Michael Wickett

Everyone’s turning green!  Recycling trash has become a major initiative for most of us.

Why not recycle good vibrations, too?  Compliments, for example, can be re-purposed over and over.  Do it right and hardly anyone will think you are bragging on yourself.

Consider how Dean La Doucer, Executive Director of the Southfield Area Chamber of Commerce in Michigan, introduced me at a speaking gig last week:

“I’ve had the pleasure of knowing many of the speaking greats over the past twenty five years, including Og Mandino, Dr. Susan Jeffers, Dr. Wayne Dyer, Michael Wickett, and Les Brown. I include Michael Angelo Caruso in that company!”


Be your own publicity firm

I was very impressed by Dean’s kind words.  The audience was impressed, too.  And if I recycle this great compliment, others can enjoy the message.

Here are some ways I can re-purpose what Dean said:

- Share it as a post on my Facebook

- Create a Facebook Note like this one

- Ask Dean to post as a Recommendation on Linkedin

- Write a blog post about it

- Put the story in a speech

- Use the testimonial to show others how to recycle compliments

- Record a video of me telling the story; post the vid on YouTube

- Ask Dean to record a video testimonial

- Shorten the quote and post as a Tweet


Recycle the nice things people say about you

Be strategic when using this marketing strategy.  Sharing these kinds of compliments can sometimes make you appear to be arrogant or cocky.

On the other hand, forwarding positive messages about your good work is in your best interest, right?  So, get out there and recycle!

-Michael Angelo Caruso; let’s connect on Twitter

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How I use tags to sell online

August 6th, 2011 by Michael

tag internet marketing michael angelo carusoTags are fun and very useful.  It’s surprising that so few people use them.

On Facebook, you can use tags to add names to photographs.

On YouTube, you can tag a video with keywords and key phrases to increase views.  I use tags to create viral videos.

To see tags in YouTube, pull up a specific video and click “Show More.”  To change change or add tags to a video you’ve posted, click “Edit Video.”

And I use tags on these blog posts to increase hits.

Some tags are in all  my posts, such as:  Michael Angelo Caruso, Michigan, Detroit, speaker, author, seminar, info product, motivation


These H1 headings are important, too

Some of my tags are unique to that particular post, including:  the title tag (the title of the blog, video or whatever), whatever the H1 tags read (large font headings within a blog post, as above), and special keywords or keyword phrases unique to that post.

On YouTube, I use the special “secret” tags to ensure that most related videos are mine and not other speakers who happen to use similar tags.

If you one of my affiliates or joint venture partners, you may want to copy/paste these tags when you post about me and my info products or seminars.

-Michael Angelo Caruso, Internet marketer

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Meet people as fast as you can

August 1st, 2011 by Michael
Quincy Jones Michael Angelo Caruso blog

Quincy Jones

I read Q:  The Autobiography of Quincy Jones a while back.

Quincy has had an amazing life.  Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.

Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old.  By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.


You only have to meet someone once

The French have a delightful way of saying “goodbye.”  They say, “à la prochaine,” which means, until the next time.

I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.

alex mandossian michael angelo caruso blog

With Alex Mandossian in Los Angeles

For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”

Call me crazy, but I feel that once I meet someone, I never have to meet them again.

Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.

My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.”  It’s the same concept.


People are your greatest resource

When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can.  That way they can begin relationships that will serve them for decades.

Do this online, as well.  The average social media user has between 120 and 150 Facebook friends.  Increase that number for better-than-average return from your online networking.

This same principle can be applied in business when it comes to communicating, marketing, and even blogging.  Just try to connect in meaningful ways.  Give continuous value to people.

And like Quincy, meet people as fast as you can.

-Michael Angelo Caruso, Royal Oak, Michigan

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Disaster is on the schedule; have a “Plan F”

July 31st, 2011 by Michael

Options and choices rock!

My clever friend Charlie Wollborg recently reminded me that it’s okay if Plan A doesn’t work.  There are 25 other letters in the alphabet.

Charley’s correct.  When it comes to marketing plans or e-mail Subject lines or which video to post, it’s always better to have choices.

America band Dan Peek Michael Angelo Caruso blog

Dan Peek is on the left

And that’s what the pop band America figured out when one of its founding members left the band just when all their hard work was paying off.

Dan Peek left the America in 1977, when the band was on top of the world, thanks to mega hits such as Horse With No Name and Ventura Highway.

Remaining members, Dewey Bunell and Gerry Beckley decided to press on with something other than Plan A.  They produced many more hits as America and have kept their enterprise alive for decades.

Anyway, Dan Peek died last week, at age 60, but the band plays on, thanks to Plan F.

 

 

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