December 21st, 2009 by Michael
Are you getting everything that you want from Facebook? If not, here are some guidelines that are sure to improve your results from using social media.
1. Build your list to at least 200 friends. The average Facebook (FB) user has between 120 and 150 friends. This means if you have less than120 FB friends you are below average. It is unrealistic to think that you’ll get an above-average return on investment from an activity at which you make below average contributions.
2. Post photos one or two at a time. Facebook makes it easy to submit entire albums of photographs, but you’ll get more interest if you employ a strategy called “drip marketing.”
3. Open up your privacy settings. Click Settings, then Privacy Settings and Profile Information. Notice that you can limit who sees various aspects of your FB page, including photos, birthday, education and work. If you want people to know about your work, hobbies, products and services, switch all these settings to “Everyone.”
To get more tips, join My Facebook Fan Page. Search “Michael Angelo Caruso” on FB and look for the photo with the microphone.
Tags: facebook, michael Angelo Caruso, social media
Posted in Communication, Entreprenuers, Growing Your Business, Success | No Comments »
December 21st, 2009 by Michael
The New Year is an excellent time for committing to improvement.
DBusiness magazine has asked me to submit my thoughts on the subject. I write that a New Year’s Resolution isn’t limited to personal improvement. It can be business-related, as well.
Improve as a person and as a business with these great ideas for New Year’s resolutions.
Happy New Year, everyone!
Tags: Self improvement, self-esteem
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December 17th, 2009 by Michael
The King of passive income
Elvis Presley’s former home, Graceland, attracts over half-a-million visitors a year. It has been declared a National Historic Landmark, a designation it shares with the Alamo, Pearl Harbor Naval Base, and Mount Vernon, George Washington’s former home.
The Elvis Presley Trust brought in more than $52 million in 2008, a year that a dead Elvis out-earned a living Madonna by $12 million.
The King almost always heads Forbes’ list of Top-Earning Dead Celebrities, which gives new meaning to the phrase, “passive income.”
The secret to earning passive income is to create value that can be produced, delivered and collected on with almost no effort.
Tags: Elvis, Marketing, passive income
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December 17th, 2009 by Michael
Social media is fun and user friendly, but it still functions on basic I’net search principals, such as keywords.
The most important keywords to “own” are your first and last name. Keywords are very important because they allow people and opportunities to find you.
Keywords work best when they are in your URL or Web site address. That’s why companies like to get their names in f front of .com. Here’s a cool way to own your most important keywords on Facebook (FB) and get them into your FB page’s Web site address like this: http://www.Facebook.com/MichaelAngeloCaruso.
Go to your FB profile page and click Settings in the upper right corner. Then, go to Account Settings. Click Change next to Username and type your name into the empty box.
If your name is still “available,” it will now appear in your Facebook URL as http://www.Facebook.com/YourName. Pretty cool! This takes ten seconds and will do wonders for improving your presence on the Web. You deserve this success.
Do this even if you don’t think it’s important right now. I promise you’ll be glad you own your name online. Hopefully, someone else with your name hasn’t already done this. Even businesses are getting in on the act!
Last month, I was asked to speak to 50 plastic surgeons who wanted to know how to improve the online presence of their businesses. We ate a delicious meal of grilled chicken and fish and then I gave them dozens of low-cost ideas on how to become more searchable online, including the above tip. The doctors couldn’t write fast enough!
I promise top slots in a Google search if you follow my advice when marketing using social media, your blog and your Web site. Let me work with you and I promise those results within 60 days.
You’ve got one more chance to plan for a successful 2010 and then . . . well, it will be 2010.
To your business and social success, Michael Angelo Caruso, Communication and Marketing Consultant, 248-224-9667.
Tags: facebook, keywords, michael Angelo Caruso, own your name
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December 7th, 2009 by Michael
L. Brooks Patterson, Oakland County Executive
DBusiness, the best business magazine in the Midwest, has asked me to blog for them.
I’m honored to be asked and to be in such good company. The magazine’s other bloggers include Oakland County Executive, Brooks Patterson and Internet guru David Farbman.
My current blog gives a great tip for social networking both on and offline.
I met Mr. Patterson at an after-work function last month and used this very technique with him.
Online social networking is very similar to offline social networking. The people who do it best are interested and interesting. In that order.
Here’s what I mean . . .
Read more at http://www.dbusiness.com/Blogs/
Tags: michael Angelo Caruso
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