Favorite first lines from books

September 13th, 2011 by Michael

You may know that I’m a lifelong bachelor, so it wouldn’t surprise you to learn that I’ve got a special appreciation for good opening lines. And I’m not just talking about pick-up lines with the ladies.

Cool Ideas  book michael angelo caruso blogBooks are one of my passions, too.  I write them and read them.  Soon, I’ll be launching the second edition of my 5 Cool Ideas book.

I love to read books, too.  Yep.  Again this year, I will consume about 30 books and post the reading list on my website.

Recently, I was reading about famous first lines from books and wanted to share my favorites.  Here you go!


Favorite opening lines

“Happy families are all alike; every unhappy family is unhappy in its own way.”  – Leo Tolstoy’s Anna Karenina

Whether I shall turn out to be the hero of my own life, or whether that station will be held by anybody else, these pages must show.   – Charles Dickens’ David Copperfield

“It was a pleasure to burn.”  – Ray Bradbury’s Fahrenheit 451

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.” – Charles Dickens’  A Tale of Two Cities

“Good is the enemy of great.”  – Jim CollinsGood to Great

“Who is John Galt?”  -Ayn Rand’s Atlas Shrugged

Do you have a favorite opening line from a book?

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“Anniversary” seems like the wrong word for 9/11

September 12th, 2011 by Michael

flight 93 crash Michael Angelo Caruso blogHas it already been ten years since the September 11 attacks on America?

The media, which recycled the story like a plastic grocery bag, often using the word “anniversary,” to describe the significance of the ten-year mark.

Anniversaries usually connote a celebration, which certainly seems inappropriate, in this case.  I don’t know what word to suggest instead; there has never been an event like the terrorist attacks that sunny, autumn morning.

It was an event so significant that it is now remembered through its own syntax that is both grammatical and dramatic.   Journalists refer to the day as “9/11.”

Everyone has their 9/11 story.  Here’s mine…


Where I was on 9/11

Ten years ago, I was teaching public seminars.  The travel schedule was horrendous; you couldn’t work any harder in the speaking business.  I would fly out on Sunday night and be in my seminar room at 7 AM, Monday morning.

The class would run until almost 4 PM, at which time I would pack up and drive to the next city.  Upon arrival at 7 PM or later, I would repeat the schedule the next day.

Five cities in five day.  The schedule was brutal.

I would fly home on Friday evening and fly out again on Sunday night, usually working three weeks out of the month.

I was learning a lot about the speaking business, but my social life was crap and I wasn’t taking very good care of myself.


“One of the planes crashed nearby!”

Engrossed in my work, I began teaching a leadership course in Pittsburgh hotel on Tuesday, September 11.  Registration was at 8AM.  I used the restroom just before the class began, one of the few practices employed by both professional and  amateurs speakers.

On the way back to the seminar room, I noticed a bunch of hotel employees clustered around the lounge television set.

Something bad had happened to a skyscraper in New York City.  Early reports suggested that a stray airplane had flown into the building.  Some sort of freak accident or an attack of some kind?  It was a very strange occurence, but not what we call in the speaking business a “show stopper.”

I hurriedly returned to my classroom and made a quick phone call to my brother, Dave. He had more news on the event than I did and I remember feeling a quick succession of emotions:  surprise, concern, fear, vulnerability.

I started to tear up as the call ended.

“I’m scared, Dave,” I said.  “I can’t explain it.  I feel very alone right now.”

Dave offered some encouragement and we promised to talk later.  I hung up and began teaching 40 Pittsburgh-area business leaders to be pro-active problem solvers, efficient communicators, and better role models.

By our first break, some of the attendees had heard the news, but the calamity didn’t merit mentioning to the class.  Information didn’t travel as fast in those days.  Texting wasn’t the rage and smart phones didn’t exist.

None of us knew that United Airlines flight 93 crashed into a field in Shanksville, Pennsylvania, about 90 minutes from our seminar location.


America would never be the same

I completed the seminar, packed up and headed off to the next city.  Instead of flying home on Friday evening, I drove the rental car home and kept it so I could drive to all my seminars for the next two weeks.  The airports were closed for a few days and rental cars were impossible to come by, if you didn’t already have one.

Travel in America would never be the same.  Security measures in public buildings would never be the same.

I some ways, I would never be the same.

Unhappy anniversary, everyone.

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How to make online introductions

September 6th, 2011 by Michael

I’ve built a large network online and offline by facilitating introductions.  It’s such an easy and underrated way to add value to people’s lives.

Here’s the successful formula that I teach in my webinars and live seminars.  To introduce two people in your data base to each other:

1.  Compose an e-mail to one party and cc the other.
2.  Write something nice about each.
3.  Be sure to note why they might want to connect with each other.
4.  Always reference a specific benefit to the process.
5.  Politely excuse yourself from the dialog
6.  Encourage the two to connect if and when.

People never forget when you introduce them to other worthwhile people.

Duane Scherer Michael Angelo Caruso blogMy friend, the talented artist, Duane Scherer, recently used a version of my formula to introduce me to a big shot in the retail art industry. Duane creates decorator clocks from mixed media.

His work is in galleries all over the world and it’s been a pleasure watching his industry grow.

Here’s the email he sent to his friend in the art world.


Sample intro

Hello, Grace!

I would like to connect you with a very excellent speaker and author.  His name is Michael Angelo Caruso.  As both a friend and business consultant, Michael has helped me with many aspects of my business.

What makes him so special is his ability to work with both very large and very small businesses.

He has helped me improve sales, sharpened my product presentations, given me many time-saving ideas and even offered valuable advice for managing my employees. 

Michael knows a ton about Internet marketing, including social media, e.g., Facebook, Linkedin, and Twitter.

I invite you to visit his Web site at www.MichaelAngeloCaruso.com, as I am sure you can find a use for Michael.  In addition, I’ll bet you instantly think of people you know who can use his services.

Michael, Grace knows EVERYONE in our industry.  She’s a sharp lady and I think you’ll like many things about her communication style.

Thanks to both of you and have fun connecting!

Kindest regards,
Duane Scherer


Try it today!

This technique pays big dividend to all concerned.  Try it today and let me know how it goes!

From Royal Oak, Michigan,
Michael Angelo Caruso

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Yeah, you better not do social media

September 5th, 2011 by Michael

social networking michael angelo caruso blogReaders always write . .  .

I wish I could use your social media marketing advice, Michael, but I work at a small business in an industry that hasn’t embraced Facebook and the others.

We’re an automotive supplier, so social media probably wouldn’t work.  We sell 60,000 lb. steel coils to the auto manufacturers through US Steel.  Facebook wouldn’t appeal to Honda and Ford.   :-)

-Eric in Ohio


Facebook can work for any size biz

Hi, Eric and thanks for your message.

Sounds like your mind is made up and that’s fine, although it seems to me that’s the type of thinking that got tanked  the automotive industry in the first place.  I notice you didn’t write to ask, “How can I get social media to work with my special circumstances?”

While it’s true that Facebook may never be the primary sales modality for your specialty item, there are dozens of ways that social media can serve your great company:

-  Salespeople can have personal pages that make the sellers more accessible

-  You can start a company or business page

-  Use social media to monitor vendors, business partners, and the competition

-  Practice “defensive marketing,” especially on Twitter

-  And much more…

 

Facebook wouldn’t appeal to Ford!?

Huh? Ford Motor Company’s Facebook Fan Page has more than 850,000 fans.

One might guess that Asian-owned Honda corporation would be less likely to embrace social media, but the Honda Facebook Page has over 1.2 million fans.  Honda even has Fan pages for individual products.  The Honda Civic Facebook page, for example, has over 415,000 fans.

Ford’s social media department is run by Scott Monty (2,847 Facebook friends), who oversees multiple pages on various social media platforms, including Twitter and Facebook.

US Steel currently has a marginal Facebook presence, but that can change in a hurry.

So, there are  lot of good reasons that a company selling 60,000 lb. steel coils should be active on Facebook, but consider an even more likely scenario, Dale.


Results are in your future

You may not be doing what you’re doing now in ten or even five years. Perhaps you’ll want to start a business of your own or become a consultant one day.  Of course, you’ll want to work from an existing Internet presence and fan base, both of which you can develop using Facebook and other social media platforms.  Right now.

Dig the well before you need the water, brother.

Sincerely, Michael

P.S.  Let’s connect for fun on Facebook, Linkedin, Twitter and/or YouTube.  I’ll help you make money when you get there.  Order my “how to” audio CD/e-book when you’re ready.
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