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When does “new” become comfortable? (Part 2)

March 21st, 2010 by Michael
Ed Futa, General Secretary of Rotary International

Ed Futa, General Secretary of Rotary International

Twitter has recently suffered a serious blow to its image.  People are talking (and tweeting) about how many folks sign up for the social media platform and then fall away in the first few months of membership.

This lack of involvement is a problem for many other organizations, as well.

I recently delivered a keynote speech for Rotary in Nashville.  The talk was on leadership, with an accent on membership retention.

Ed Futa, General Secretary of Rotary International and another speaker at the conference, reminded me that the first year of  membership in Rotary is critical because Rotarians who become actively involved during the first twelve months tend to become valuable members.  These people also remain members longer.

Getting people to become active in the organization is a problem that exists for many employers, too.

Employers all over the country are frustrated when they hire new workers only to have the newbies assimilate slowly or not at all.

It usually goes like this:  A first year-employee doesn’t engage because he is new.  The newbie doesn’t engage during the second year because he made it through the first year without really being involved.

During the third year that employee has developed a full-fledged pattern of non-commitment and in the fourth year, he starts looking for another job because he “doesn’t really fit in.”

Ironically, the solution is to raise expectations of the new person and communicate those expectations in no uncertain terms.

Rotary clubs can insist that new Rotarians attend their annual District conference.  Currently, only President-elects and other club officers are expected to attend the conference.

Employers can make certain types of employee involvement mandatory or a condition of employment.  For example, the employer might tell a job candidate, “You’re hired under the condition that you sign up for one of our work committees within the first 30 days of employment. ”

These types of measures help new people become comfortable faster, which is good for business.

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When does “new” become comfortable? (Part 1)

March 21st, 2010 by Michael
Old friends reconnect after 30 years

Old friends reconnect after 30 years

I had the pleasure of recently reconnecting with an old friend from college.

I hadn’t seen Chris (Rahi) Hassab for nearly 30 years.  We met as classmates at Wayne State University.

Apparently, our mutual friend, John Austerberry, mentioned my name to Chris so she reached out to me and we arranged lunch.  When we got together, it was like being reunited with a long-lost friend!

But here’s the weird part–Chris and I weren’t that close in school.

Time, however, has somehow made us closer and I felt like we had much in common, even though Chris and I had absolutely no communication for nearly three decades.

Our conversation was remarkably unreserved as we happily shared  personal details about our respective lives–information that we hadn’t shared with each other even back in the day.

How is this possible?  What suddenly made us perceive each other as “safe” confidants?

When does “new” become comfortable?  How can people develop the ability to help relationships blossom faster at work?

Salespeople covet skills that help shorten the selling cycle.  Managers would love to get new employees to plug in sooner rather than later.  Customers adore service providers who can practically read minds.  What is the secret sauce that allows relationships to blossom quickly and easily?

When does “new” become comfortable and how can we get comfortable sooner?

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The Hall of Fame ballplayer who was consistently inconsistent

March 9th, 2010 by Michael
Harry Heilmann, inconsistent baseball star

Harry Heilmann, inconsistent baseball star

Harry “Slug” Heilmann is a Hall of Fame baseball player who spent most of his  playing years with the Detroit Tigers.  He and Ted Williams are the last two American League players to hit over .400.  Heilmann’s career batting average of .342 is the twelfth-highest in major league history.

Heilmann also won an amazing four batting titles.  But here’s the twist.  He won them only in odd-numbered years (1921, 1923, 1925 and 1927).

Harry Heilmann was consistently inconsistent!

This story reminds us how important it is to establish a winning formula and then deliver it as consistently as possible.

Your company provides training to its employees, right?  Here are some great ways to maintain consistency and deliver exceptional training results:

1.  Hit the ground running. I do this by making sure attendees have positive expectations regarding the event.

2.  Get everyone involved. Get as many people as possible to verbally participate in the first five minutes of the training session.

3.  Make training fun/interesting. Hint: Fun is not necessarily what the trainer thinks is fun.  Been to some sessions where the fun felt artificial?

4.  Ensure success. Follow through is the key.  I ask attendees to use what I teach them and send me a “success story” within 48 hours of the program.  You’d love to read my e-mail!

Right now, my most popular programs are on effective leadership, including the best ways to motivate and online marketing, including social media.  Learn more about these great seminars and keynotes at

http://www.michaelangelocaruso.com/events/seminars/ and
http://www.michaelangelocaruso.com/events/keynotes/

Share this message with your boss and HR department head so we can hit a home run for your team!

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Being smart is overrated

March 3rd, 2010 by Michael

Ava, Lili, MAC in BR 1208 WEBWant to make a smart career move?

Forget about being smart.  That’s right.  Stop trying to outsmart everyone and instead, start building coalitions.

This bold advice has generated a little hate mail for me.  It seems that intelligent people everywhere take issue with the idea that intelligence is overrated.  Many are downright offended and have sent me responses such as, “How dare you say that being smart is not important!”

Relax, brainiacs.  Of course, being smart is still advisable.  But having a strong people network is what sets you apart as a business owner or employee.  Why?  Because in the Information Age, everyone has access to the same knowledge.  What really matters these days is how you use that info.

Look at it this way:  If being the smartest guy in the room is so important, why do all the books on leadership recommend hiring people who are smarter than you?


Get Linkedin to get hired

Most companies, for example, only grant interviews to job applicants who have a strong presence on Linkedin. Why?  Because employers want to know they’re hiring someone who’s plugged into society.

Today, companies want people who can cultivate relationships, bring in new business, create strong vendor relationships and keep customers from heading for the exits.  The legal industry refers to these folks as “Rainmakers.”

This new-found emphasis on the importance of people skills has been well-documented in recent books such as A Whole New Mind by Daniel Pink, Outliers by Malcolm Gladwell and Wikinomics by Don Tapscott and Anthony D. Williams.


The Internet as a “friend collection” device

The Internet is a no-cost communication tool that helps you and your department be a Rainmaker.  Think of the I’net as a megaphone and social media as the volume dial on that megaphone.  Facebook, Linkedin and Twitter are–by the way–also no-cost.  Sweet!

Social marketing is a proven, inexpensive way to improve your network and improve business.

In four weekly phone calls starting April 7, I will teach you or perhaps someone on your marketing team how to become a Rainmaker using social media.  This four-phone call course is quite affordable and very useful, especially for small and new businesses.

This is simply the best social media program of its kind.  Attendees are very pleased:

“Marketing via social media has not been a well-paved road for me.  But each and every encounter I have with Michael kicks it up a notch for me.  Thanks so much!” -Leah Dunn, The UPS Store

“Michael Angelo Caruso helped improve my business’s online presence in a very short time.  I highly recommend him for your marketing needs.  Michael delivers!” -Dr. Steven Ringler, Plastic Surgeon


Facebook with purpose

The four phone calls are April 7, 14, 21 and 28 at 3:30 PM ET.  Playback recordings are available for 24 hours after each call.  The information given is NOT technical.  You will understand everything I teach you.

Register at http://tinyurl.com/SocialMediaCallsApril7

Log-in to your social media pages before calling so you can make changes to your Facebook and Linkedin pages in real-time.  Pretty cool!

Sign up today at http://tinyurl.com/SocialMediaCallsApril7.

So, all you Poindexters out there–feel free to dumb it down a little.  You don’t have to know everything, if you know someone who does.  Spend a few minutes a day adding friends to your FB, LI and TW networks.

And share this post with your network.

I look forward to talking with you and/or someone from your company on April 7!

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The Perfect Apology–at Work and at Home

February 21st, 2010 by Michael
The perfect apology?

The perfect apology?

[You may reprint this article.  Please include the link to my site -- www.MichaelAngeloCaruso.com  --Thanks for spreading the word!]

Apparently, it’s not easy to master the art of apology. We sure have had enough practice lately.  Governor Mark Sanford of South Carolina, baseballer Mark McGuire, Presidential candidate John Edwards, TV host David Letterman and former New York Governor, Eliot Spitzer are just a few of the famous people who have had reason to issue an acceptable apology.

Except for Letterman–ironically the only professional comedian in the bunch–none of the apologies were taken very seriously.

Tiger Woods gave a very public mea culpa last week, proving that the perfect apology is beyond the grasp of the golf perfectionist.  Most people felt his speech suffered from too much stagecraft.

A while back, the United States Air Force shot a Chinese fighter pilot out of the sky. The pilot had flown too close to an American aircraft and did not respond to radio warnings. The unfortunate incident occurred during peace time, yet the United States did not apologize until months after the event.

When official condolences were finally issued, the language was stiff and heavily cloaked in qualification.  Political analysts surmised that U.S. politicos felt that an apology framed in remorse would somehow be an admission of guilt.

In the business world, warring departments, feuding workers and militant customers can make an apology just as challenging.   Image management and legal exposure often come into play, as well.

Spitzer’s apology, in particular, was a weird scenario.  You may recall that the former Governor got caught in a prostitution ring.   Spitzer resigned and apologized, but never mentioned or admitted that he broke the law.

Whether you’re famous or not, here are 5 Cool Ideas for words that heal at work and at home:

1. Be convincingly sympathetic.
A person’s greatest need is to be understood.   Of course, the best way to be convincingly sympathetic is to actually feel sympathy.  When apologizing, find time to listen to the people involved, even if you don’t necessarily agree with them.  Try not to be defensive.  This shared time is a great opportunity to stage an apology, but not if you’re argumentative.


2. Let people be “right,” even if they are wrong.

In our hyper-competitive society, many people are infatuated with being “right.”  Being right can be complicated because what is “right” for one person may not suit another.  Of course, in order to be “right,” someone has to spend time and energy proving someone else “wrong.”

When apologizing, it’s important to validate the other person.  Allow that person to cultivate and defend his or her opinions.  If you must argue, find ways to take yourself out of the argument by offering non-biased documentation to support opposing views.


3. You can apologize without admitting guilt.

The Merriam-Webster Dictionary lists three definitions of the word “apology.”  The most meaning is “an admission of error or discourtesy accompanied by an expression of regret.”  But an apology is also “a formal justification” such as a defense or an excuse.  The apology is a lost art.

Years ago, attorneys began winning court cases by depicting apologies as an admission of guilt.  An apology is not about admitting culpability or even involvement.  After all, I can tell an employee, “I’m sorry you’ve been so sick,” without actually having caused the illness.  If an employee takes a few days off due to a death in the family, you are certainly within your bounds to say something like, “I’m sorry for your loss” without being implicated in the death.


4. You can apologize without the other person apologizing.

Please forgive me.  These three words will put you on the fast track to healing, especially if they are delivered directly following your apology.  The words “please forgive me,” put the onus on the other person to set aside his or her resentment and anger.


5. Repeat the apology as necessary.

Remember the shampoo label directions when using “please forgive me.”  Repeat when necessary.  This tact worked magic when I first used it with one of my brothers.  I said, “I want to take complete responsibility for the bad things that have happened between us. I’m very sorry and would like to start over.  Please forgive me.”

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