I hope I never have to count on someone else to bail me out. I'm teaching people how to create information products to help others, provide supplementary income and put a personal bailout plan in place.
In eleven years, I've produced over 75 information products and sell many of them at www.EdisonHouse.com. A partial list of these includes:
1. Hmmm . . . Little Ideas With BIG Results (booklet)
2. Dear Michael Angelo
At 37 years of age, I had developed countless opinions on all sorts of topics, including those of which I knew nothing.
Even more problematic, I had an uncanny and compulsive knack for identifying my conclusions as actual knowledge.
Back then, my opinions were formed through a simple, three-step process: 1. Informally gather information (or not). 2. Assess the information (or not). 3. Claim my opinion as knowledge. Young and full of myself, I reserved the right to skip to step
Professional speakers get tons of feedback.
We may get formally evaluated more than almost any profession. Conference chairpersons, meeting planners and Human Resource executives love to collect exit evaluations after every program. This data is then analyzed and computed before it is shared with all concerned.
I recently spoke to 100 student leaders at Schoolcraft College in Livonia, Michigan. The event was the Rotary Youth Leadership Awards (RYLA). Organizers took a tip from me and included this question in the evaluation form: What one word best describes this event?
The words included “amazing, educational, empowering, entertaining, exceptional, inspirational, life-changing, motivational, outstanding and . . .
Phenominal.”
The event planners took “phenominal” to mean “phenomenal,” a complimentary evaluation, to be sure.
At a follow up meeting, where the speaker was evaluated, yet again, the event’s organizers had a good laugh as they jokingly referred to my paycheck as ”fee nominal.”
Most businesses look to leverage every type of effective marketing strategy, yet they consistently overlook a useful and affordable technique known as “article marketing.”
Almost every company employs at least one industry expert. This person can almost always produce one or two short articles on a topic of interest. Publish the articles in trade publications that crave good content and Web sites. Give industry-related companies permission to reprint articles at no charge.
Article marketing will brand you or your co-worker as an “industry expert,” which shortens your selling cycle and will attract more business faster.
Uses for the articles:
- Post them at http://www.EzineArticles.com and (and similar sites); link to your site
- Post them on your site
- Give them away to potential clients to build rapport and trust
- Let industry-related companies reprint your articles in newsletters and on Web sites
- Re-purpose the content in your blog and in Facebook notes
- Let them accumulate so you can publish an e-book or p-book
It’s easier to do this than you might think. Work with an experienced copywriter or editor to streamline the process. I work with Paula Parisot and others. Focus on only one article at a time. Ideal article length is 400 to 500 words.
Best of luck!
Here's how I spent most of the holidays.
These are my "nieces," Ava and Lily. They live in Baton Rouge with my brother Rob and his family.
Happy New Year, everyone!
