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What to charge for speaking engagements

February 26th, 2009 by Michael

Crowd laughing in Portsmouth 1008 crpd Speaking for money is a great way to go.  Unlike the manufacturing and retail industries, a speaker can pretty much name her own price. 

If you are getting started as a speaker and can't decide what to charge, here are some tips.  Remember, a speaker doesn't base his or her price on cost of goods sold.  Rather, a speaker fee is usually based on what the market will bear.  But, if you're new to the game, how do you know the answer to that question?

It should be fairly easy to compare yourself to similar speakers and people who speak at similar events.  Try to attend events where these other people speak so you can gauge your content compared to theirs.

When someone calls to inquire about your fee, delay giving it to them.  Say something like, "I'd love to give you a fair price.  First, please tell me more about your event."

Ask if they have had a speaker at last year's event and if so, who?   This may be an indicator of how much money they have to pay you.  Ask how much money they've have budgeted for a speaker.  Get as much information as possible before quoting your fee.  More rules of thumb:

-  If they have no budget, speak for a stipend and "soft money" benefits like a video recording of your speech or some sort of barter trade.

-  If you can't determine the client's budget, quote a fee based on how many people are attending the event.  If you're just starting out, quote at least $1,000 for speaking to 50 people.  For 100 people, quote $2,000 and for 200 people, quote at least $3,000.

-  Try to not price yourself out of the gig by saying something like, "I'll do my best to work with your budget."

-  Never quote a fee without giving a benefit.

 

For more information on speaking and how it can work for you, consult my 30-page e-book, The Lifestyle of a Speaker/Author.  It's part of my FastLearnerAudio4 program for entreprenuers.

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Would Lincoln have used a Mac or a PC?

February 17th, 2009 by Michael

Abraham Lincoln bust The current U.S. President has much in common with
Abraham Lincoln.  Both were first-term senators when
they were elected to the Presidency.  Both are from
Illionois.  But, President Obama loves his Blackberry
and he effectively used social media sites during his
campaign.  Lincoln used a metal point pen.  In honor
of President's day this week, here are 5 Cool Ideas
on how Lincoln would have used a computer.

1.  Some debates about the computer will never end.
Would Abe have preferred a Mac or a PC?  Lincoln was
a man of letters, but might have enjoyed the Mac for its
superiority with video formats and its secure operating
system.

Stephen A. Douglass bust 2.  Video is the best way to get the word out. 
Using YouTube and the power of video, Lincoln probably
wouldn't have needed seven debates to trounce Stephen
A. Douglas during their senatorial race in 1858.

———————————————–

Want to use Facebook, LinkedIn and Twitter to increase
profits?  Attend my "Using Social Media to Amp Up Your
Business" teleseminar March 18, 2009

It's official.  Workers are now using social media sites like
Facebook (FB), LinkedIn (LI) and Twitter (TWR) to bring in 
customers.  Get involved now or risk being left behind.  Learn
how to get people to pay attention, then do business with you.
My "Using Social Media to Amp Up Your Business teleseminar,"
is Monday, March 18 at 4:00 PM ET. 

As always, you may attend the lively one-hour teleseminar
or own the 60-minute audio CD.  Both are packed with useful
info and either way, you'll add valuable tools to your skill set. 

I promise practical advice you can use forever.  Learn to:

-  Use in-direct marketing, the new direct approach
-  Brand your product or service on LinkedIn 
-  Use a hidden Facebook feature for no-cost marketing
-  Quickly build a network without offending
-  Monetize FB and LI without increasing your ad budget
-  Drive traffic to your company Web site 
-  Profit by repurposing content on multiple sites
-  Employ time-saving posting and "tweeting" strategies
-  Increase sales in as few as 90 days
-  Get others (even strangers) to promote your company
-  Enjoy referral selling using a concept called "social proof"

Register for the teleseminar, held Monday, February 9 from
4:00 PM to 5:00 PM ET and benefit from live Q&A; invite your
boss to attend; send an associate this invitation                      

 or

Order the 60-minute audio CD on the subject; listen whenever
you'd like, as many times as you'd like; share with others

—————————————-

3.  You don't need Powerpoint to leave a lasting impression. 
Lincoln didn't need Powerpoint to deliver his Gettysburg address.
Elegant and brief, the 272-word speech was given without a bullet
points, a fancy handout or even a microphone.  A man named
Edward Everett spoke for two hours prior to Lincoln on that November
day in 1863.  No one remembers a thing he said.  Lincoln spoke for
two minutes and made history.

4.  The computer can save lives.
There's no telling how much sooner the Civil War would have ended,
if Lincoln has used e-mail to communicate with his Generals. 

5.  The computer is a very helpful search tool.
It took authorities 12 days to hunt down Lincoln's assassin.  In the
Computer Age, photographs and video of John Wilkes Booth would
have been widely circulated via the I'net.  We can learn from history. 

If Lincoln could

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There are two kinds of people in the world

February 14th, 2009 by Michael

It's been said there are two types of people:  those who are focused on anticipated reward and those who focused on avoiding pain.

Sigmund Freud Sigmund Freud referred to this as the Pain/Pleasure Principle.

This bit of insight can be very helpful in life, not only when it comes to dealing with others, but also when dealing with yourself. 

Take the issue of motivation, for example.  If you are a person who looks forward to reward, you might tackle a project because of the good feeling you'll have when finished. 

If you fear negative consequence, however, you'll probably approach the project in a much different way.  In this instance, you may fear being embarrassed or penalized for not getting the project done on time.

When working with others, it can be very helpful to know if they are more effectively motivated by pleasure or by pain. 

Neither way is wrong.  The point is that knowing who you are and knowing aling with will do wonders to streamline communication and help you connect with others.

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Learn to use FB, LI and Twitter for business at March 18 teleseminar

February 14th, 2009 by Michael

Facebook If you're not using social media Web sites such as Facebook,

lLinked In and Twitter, you're missing out on the fun.  If you're

not using social media for your business and career, you're

missing out on profits.

 

Linkedin_logo If the slow economy has adversely affected your industry or

business, you cannot afford to miss opportunities.  The music

industry, the publishing industry and even the United States

Postal Service underestimated the power of the I'net.  Don't

make the same mistake. 

 

Twitter Attend my new teleseminar, Using Social Media to Amp Up

Your Business and Career, Wed., March 18 at 4:00 PM ET. 

 

Who should attend?

 

-  Business leaders

-  Customer service representatives

-  Entreprenuers

-  Sales people (especially salespeople)

-  Anyone who works with people

 

As always, you may attend the lively one-hour teleseminar

or own the 60-minute audio CD.   Both are packed with useful

info and either way, you'll add valuable tools to your skill set. 

I promise practical advice you can use forever.  Listen and 

learn:

    • Why you must get involved with social media now
    • Which of the hundreds of sites you should join
    • Time-saving tricks for adding, "tweeting" and recommending
    • Why in-direct marketing is the new direct marketing
    • How to monetize Facebook and LinkedIn
    • Easy and profitable ways to repurpose content 
    • Which LinkedIn feature has (hands down) the most power
    • How to quickly build a network without offending
    • The hidden Facebook feature that changes bank accounts
    • Easy referral selling through "social proof" 
    • How to increase sales using social media sites

Register   for the teleseminar, held Wednesday, March 18 from

                4:00 PM to 5:00 PM ET and benefit from live Q&A;

                invite your boss to attend; send an associate this

                invitation; be online during the call so I can show

                you some things

 or

 

Order      the 60-minute audio CD on the subject;

               listen whenever you'd like, as many times as

               you'd like; share with others

 

 

Michael Angelo Caruso, http://www.EdisonHouse.com

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Learn to use FB, LI and Twitter for business at March 18 teleseminar

February 12th, 2009 by Michael

Facebook If you're not using social media Web sites such as Facebook,

lLinked In and Twitter, you're missing out on the fun.  If you're

not using social media for your business and career, you're

missing out on profits.

 

Linkedin_logo If the slow economy has adversely affected your industry or

business, you cannot afford to miss opportunities.  The music

industry, the publishing industry and even the United States

Postal Service underestimated the power of the I'net.  Don't

make the same mistake. 

 

Twitter Attend my new teleseminar, Using Social Media to Amp Up

Your Business and Career, Wed., March 18 at 4:00 PM ET. 

 

Who should attend?

 

-  Business leaders

-  Customer service representatives

-  Entreprenuers

-  Sales people (especially salespeople)

-  Anyone who works with people

 

As always, you may attend the lively one-hour teleseminar

or own the 60-minute audio CD.   Both are packed with useful

info and either way, you'll add valuable tools to your skill set. 

I promise practical advice you can use forever.  Listen and 

learn:

    • Why you must get involved with social media now
    • Which of the hundreds of sites you should join
    • Time-saving tricks for adding, "tweeting" and recommending
    • Why in-direct marketing is the new direct marketing
    • How to monetize Facebook and LinkedIn
    • Easy and profitable ways to repurpose content 
    • Which LinkedIn feature has (hands down) the most power
    • How to quickly build a network without offending
    • The hidden Facebook feature that changes bank accounts
    • Easy referral selling through "social proof" 
    • How to increase sales using social media sites

Register   for the teleseminar, held Wednesday, March 18 from

                4:00 PM to 5:00 PM ET and benefit from live Q&A;

                invite your boss to attend; send an associate this

                invitation; be online during the call so I can show

                you some things

 or

 

Order      the 60-minute audio CD on the subject;

               listen whenever you'd like, as many times as

               you'd like; share with others

 

 

Michael Angelo Caruso, http://www.EdisonHouse.com

Bookmark and Share
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