March 24th, 2009 by Michael
Posted from Ft. Smith, Arkansas-
I'm in Arkansas to keynote a conference on leadership. I'm lucky because audience members have always been interested in my message and what I do as an information marketer. Lately, however, that curiosity is more of an aggressive interest.
That's because more and more, people are being asked to take care of themselves. Banks say, "We're limiting your credit." Employers say, "We can no longer match your 401k."
This is not an economy problem or a money problem or even a job problem. It's a relationship problem. There are four basic types of relationships: dependence, co-dependence, interdependence and independence.
If you need your boss more than she needs you, it may be in a dependency relationship. A person usually becomes painfully aware of dependency status when he gets laid off, when the economy slumps and during periods of high employment.
A co-dependent relationship is even more precarious. In this situation, you and your employer need each other to succeed. This reduces the risk of being let go, but it can be a new kind of trap because you can't leave.
A relationship of interdependency is healthy, but can be difficult to attain and balance over the long term since there are so many intervening circumstances.
Finally, many people find independence to be extremely rewarding. Think financial independence or being self-employed. By the way, being self-employed is not for everybody.
A good balance for most people is having an interdependent relationship with an employer and some sort of supplementary income to make life a little more rewarding and fun.
Being compensated for speaking and writing appeals to my audience members because they don't need to quit their job to enjoy extra benefits.
Tags: entreprenuer, FastLearnerAudio4, grow my business, grow your business, industry expert, michael Angelo Caruso
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March 21st, 2009 by Michael
Every company should have an information data base, agreed?
The data base should specifically contain a list of e-mails. Are you with me so far?
(Here's where I usually start losing people.) The e-mails should be for active customers, prospects, vendors and other business partners, members of the media and other people interested in receiving quality information about your industry. It's okay if the lists are segmented, but you should have at least one list containing those five market segments.
Still with me? If you have a list size is important. Bigger isn't always better, but you must have enough e-mails to achieve a level of critical mass. That's because you're going to do something with the list such as send a newsletter, sell products and services and make other offers.
Okay, time to do some math. Don't worry, it's easy. If you have one sale when you mail to 100 people, how many people do you have to have in order to have five sales? That's why the size of your list is important.
There are many ways to build a list. The most obvious method is to simply have people opt-in to your list via your company Web site. I discuss how to do this and the finer points of list-building in FastLearnerAudio4 for Entreprenuers.
Tags: distribution list, Edison House, Entreprenuers, FastLearnerAudio4, list building, michael Angelo Caruso
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March 15th, 2009 by Michael
Posted from Royal Oak, Michigan-
Doing a good deed makes me feel great. Recently, I played a small role in helping a young man meet his hockey hero, Marian Hossa, of the Detroit Red Wings. Tomas is from the same small town in the Czech Republic that Mr. Hossa hails from. When he came to Missouri on Rotary's student exchange program, he asked if he could meet Mr. Hossa when the Red Wings played in St. Louis.
You've heard of the "six degrees of separation?" Well, Rotary put the word out about Tomas's request and since I live in the same building as Mr. Hossa, I volunteered to reach out. What happened? Tiffany Warmowski, Rotary Youth Exchange Officer says it best:
Michael, et al–
I'd like to thank you all very, very much for helping me to set up a
meeting between our Rotary exchange student, Tomas Fulka, and Red
Wings player Marian Hossa.
They met following Saturday afternoon's game in St. Louis, and I don't
think Tomas could have been more thrilled!
After the meeting, Tomas looked and looked at the autograph he got,
and at the photos on the back of my camera and could only sit there
and repeat, "Oh, my gosh! Oh, my gosh!"
The result is this photo and a very, very happy 18-year-old
Slovakian who had one of his dreams come true.
Thank you all again. Rotarians never cease to amaze when it comes to
working together.
Thanks again!
In Rotary peace,
Tiffany Warmowski
Jacksonville (IL) Rotary Club
Youth Exchange Officer
Tags: Detroit Red Wings, hockey, Marian Hossa, michael Angelo Caruso, Rotary, Tiffany Warmowski
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March 11th, 2009 by Michael
Posted from Sarasota, FL-
Without a doubt, e-newsletters are the most cost-effective way to market your business. I can't think of a company that wouldn't benefit from this technique. My company, Edison House is built on the success of my "5 Cool Ideas" newsletter.
E-newsletters are remarkable easy, if you know what you're doing. My telecourse for creating an e-newsletter starts next Tuesday, March 17 and you're welcome to register. We'll cover a lot of ground in just five one-hour phone calls. Here's the agenda:
Lesson 1: E-Newsletter Basics
Get-to-know
I interview you or your representative
Discuss goals
Cover course parameters
Overview of publishing e-newsletters including, using a professional mailer, the
importance of a list, e-mail laws, look at a few samples online together
I
Tags: e-newsletter, Edison House, marketing your company, michael Angelo Caruso
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March 7th, 2009 by Michael
Posted from the Marriott San Francisco Airport-
I'm here to attend Alex Mandossian's Teleseminar Secrets (TSS) Reunion. Over 150 passionate marketers are here to learn more about how to advance their lives through information marketing. Alex teaches folks to do this over the phone.
(This photo was of me and Alex was taken in Octobober of 2008 at another event.)
This year, Alex asked me to be on his faculty for TSS, which means I did a teleseminar of my own for his students. The topic was "persuasion" and it's been fun meeting people who were on the call.
It's clear that Alex's customers love him. He received a five minute standing ovation from the attendees here before he spoke a single word! I can't tell you how rare that is in the speaking business.
It's also clear that the people attending this event are being very pro-active about generating extra revenue in a challenging economy. Many have already experienced a huge influx of cash, thanks to Alex's course content.
I've learned a lot from Alex and often employ his ideas when holding my own teleseminars. My next program is on March 18 and it will cover how to use social media such as Facebook and LinkedIn to grow your business.
Tags: Alex Mandossian, michael Angelo Caruso, San Francisco, Teleseminar Secrets
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