Michael Angelo Caruso Blog | Michael Angelo Caruso

Want the same training I gave an agency w/i the Dept. of Defense?

August 31st, 2010 by Michael

Training Pentagon employees on social media

Back from speaking in Cali . . .

One of the gigs was a job for the agency of the Department of Defense called DMDC. (You know how the Fed loves acronyms.) DMDC stands for “Defense Manpower Data Center” and they serve those who serve our country.

Anyway, DMDC provides medical, dental, and education eligibility determination for military personnel. The domain of their e-mails is –”Pentagon.mil.” Pretty cool!

Here’s the best part. This agency hired me to teach them–are you ready for this–social media marketing! Turns out the Fed wants what all vital organizations desire–a well-established Internet presence, consumer education, effective communication, and to have a little fun.

We had a great session in Cali talking about how to effectively use Facebook, Linkedin, Twitter and YouTube to brand and market their great agency. The government workers really enjoyed themselves as I showed them how to quickly grow their lists, get military personnel to respond to posts, and get more in touch with the people they serve.

Now, you can get the same great training for your company. I’ll help you at your day job or with your home-based start up. Many of my clients are people who tired of the grind and want to be consultants. Social media is hands down, the easiest, cheapest way to establish an Internet presence, build a brand and get customers in the door.

Join me for three one-hour phone calls starting September 7. Listen to the playback calls, if you can’t attend the live sessions. Space is limited! Get more info and register today.

This teleclass, Social Media for Business is a weekly, three phone-call tele-class September 7, 14 and 21. Each 60-minute call starts at 3:30 PM ET. A playback recording is available for 48 hours after each live call. All for less than $100.

You’re going to get more helpful social media advice in three calls than you’ve received in three years. Log onto your social media pages before the call and make changes in real time! I believe this is the best tele-class of its kind.

As with all my info products and services, you’ll get much more than you pay for. Follow my instructions and this program will help you achieve remarkable marketing results or I’ll refund your money.

Get the exact same program I gave folks at the Department of Defense–without the acronyms.

Tags: department of defense, dmdc, facebook, government, linkedin, Marketing, michael Angelo Caruso, pentagon, social media, twitter, youtube
Posted in Communication, Customer Service, Growing Your Business, Internet marketing, Marketing, Sales and Marketing, problem solving, social media | No Comments »

Facebook pays the bills, again

August 7th, 2010 by Michael

Is your business earning revenue from being on Facebook, Linkedin, Twitter or YouTube? Here’s a success story that you may find very inspirational . . .

I’m always posting marketing tips and video clips on my social media pages. Recently, a Facebook friend in California replied to ask if she could “pick my brain” (curious phrase!) about how her company can improve their online presence using social media.

We talked by phone and I gave her more tips. When she found out that I’m flying to LA this month to deliver sales training, she hired me to come out a day early to train her team.

Voila! Another gig from using Facebook! This kind of thing happens for me all the time! So, here’s the success formula I recommend for you:

/Have fun collecting friends on Facebook

/Post no-cost tips based in your field of expertise

/Engage your online friends when they show interest

/Celebrate your new revenue stream

This system can work for you, your company and your household. I will show you exactly how to do it starting September 7.

Social Media for Business is a weekly, three phone-call tele-class September 7, 14 and 21. Each 60-minute calls start at 3:30 PM ET. A playback recording is available for 48 hours after each live call.

You’re going to get more great social media advice in three calls than you’ve received in three years. Log onto your social media pages before the call and make changes in real time! I believe this is the best tele-class of its kind.

Get more info and/or register at http://bit.ly/FacebookForBiz. There are a limited number of slots on the bridge line so sign up today! Only $99 for you and– because you’re on my list– a guest. Just register yourself & share the call-in codes.

Register within the next 48 hours and receive a valuable 30-page social media e-book that you can share with your marketing team! Get the e-book and call-in codes when you register.

Can’t attend the live tele-class? Order the audio CDs. You won’t be able to ask questions, but you’ll receive the same great content, plus the e-book.

As with all my info products and services, you’ll get much more than you pay for. This program will help you achieve remarkable marketing results or I will make things right with you.

Talk with you September 7, if not sooner!

–Michael Angelo Caruso, Marketing Consultant 248-224-9667

Subscribe to my free 5 Cool Ideas newsletter at www.MichaelAngeloCaruso.com 432S. Washington, #1105 Royal Oak, MI 48067 /Sales training /Leadership Development /Personal Development /Team Building

Speaking soon in Los Angeles, San Francisco, St. Petersburg and Des Moines.

Let’s connect on Facebook, Linkedin, Twitter and/or YouTube. See links at the top of this post.

Have you eve made any money from Facebook?

Tags: facebook, facebook to grow my business, linkedin, michael Angelo Caruso, social media, social media to grow my business, twitter, youtube
Posted in Career development, Communication, Entreprenuers, Growing Your Business, Information products, Internet marketing, Sales and Marketing, Success, problem solving, social media | No Comments »

5 Creative Ways to Start a Conversation

July 18th, 2010 by Michael

In my booklet, Hmmm . . . Little Ideas With BIG Results, I write “people are your greatest resource.” The art of conversation brings your greatest resource closer to you. Everyone seems to believe this, but most people aren’t very graceful at starting conversations.

Former basketball coach Phil Jackson writes that the champion Los Angeles Lakers were great trash talkers during games, but withdrawn and quiet during important meetings.

Use these tips the next time you want to strike up a conversation with Kobe Bryant. Apparently, he won’t be taking the initiative to speak first. Here are 5 Cool Ideas* on how to start a conversation.

1. Work with a conversation-starting quota.
The next time you go out to lunch, pledge to yourself that you will start at least four conversations. You might speak to someone on the elevator, on the way to your car, while waiting to be seated at the restaurant and maybe in the lobby of your building upon your return.

2. The person who reaches out has the power.
In her book, How to Create Your Own Luck: The ‘You Never Know’ Approach to Networking, Taking Chances and Opening Yourself to Opportunity, author Susan RoAne reminds us that luck is a “make-it-happen” communication process. I’ve learned that the person who initiates the conversation usually has influence and power over the conversation.

3. Open with small talk, but not too small.
If you initiate conversation about sports and the weather, most of your conversations will be about sports and the weather. On the other hand, if you open with fast-lane topics like politics or sex, you may be moving too quickly for the other person.

4. Treat the other person like a celebrity.
Ironically, the best technique for starting a conversation is asking a question and then listening to the answer as if the other person is the ultimate authority on the subject. Ask people their opinions and then hang on every word. Smile and nod your head frequently.

Soliciting an opinion is kind of like asking for help. People love to help. People also love to be helped. Most people won’t ask your opinion because they haven’t read this book.

5. Give people what they want, unless what they want is negativity.
Conversation isn’t always about what you want. Shared dialogue is primarily about what the other person wants. Go with the flow if the dialogue is fun and good-natured. Nurture conversations that are positive and up-beat in tone. Excuse yourself from gripers and complainers. There are over 300 million people in the United States. Let’s start talking.

* 5 Cool Ideas is a book series by Michael Angelo Caruso

Tags: 5 Cool ideas, communication tips, kobe bryant, lakers, michael Angelo Caruso, personal improvement, phil jackson, start a conversation, susan roane
Posted in Communication, Entertainment, Leadership, Sales and Marketing, Self improvement, Success, Uncategorized, problem solving | No Comments »

When is a hot dog not a hot dog?

July 6th, 2010 by Michael

Another fabulous Fourth of July weekend is history and this year, without knowing it, we probably consumed just a few more hot dogs than we did last July.

Why? Because of something called product differentiation.

Whether you’re marketing a product or a service, it’s critical to differentiate the benefits of your offering. When consumers appreciate the difference between your product and the competitors, they become interested in purchasing.

George and Rich Shea

Yet, differentiation can be a challenge, especially when it comes to mundane products such as hot dogs. Brothers George and Rich Shea have brilliantly differentiated the Nathan’s brand of hot dogs by holding an annual hot dog eating contest.

The contest, started in 1961, is now televised on ESPN. This year, the New York Times ran a giant newspaper column that provided thousands of dollars in free advertising.

When is a hot dog not a hot dog? When it’s the featured product of a televised hot dog eating contest–every July 4. Brilliant!

Feel free to comment with an example of a product or service differentiation that impresses you.

How do you differentiate your hot dog? With mustard? Catsup? Onions? Chili?

Tags: espn, george shea, hot dog, july 4, marketing idea, nathan, new york times, not dog eating contest, product differentiation, rich shea, service differentiation
Posted in Communication, Creativity, Growing Your Business, Internet marketing, Marketing, Sales and Marketing, Selling, Success | No Comments »

We need a law that enforces spelling while texting

July 3rd, 2010 by Michael

Texting or something else?

Driving while texting is now illegal. So is texting while driving. As of this writing, 29 states enforce this law according to the Governors Highway Safety Association.

I don’t know a sane person who thinks that texting behind the wheel is safe, but there are tons of questions about how the law will be enforced.

For example, how will a police officer know for sure that you were thumbing a message into your phone? After all, you might be re-positioning your belly button ring–which is, by the way, completely legal while driving.

I’m told that a cop can inspect your phone to see if you sent a message just before he pulled you over. This may be true, but the most time consuming part of texting is preparing the message, so you’re most likely to get busted during the composition stage. If this is so, why not just clear the unsent message before the policeman approaches your vehicle?

The new law re-introduces questions about other distractions available to drivers. Not all these distractions are technology-based.

Food, drinks and cigarettes are a constant diversion from the road.

Technical distractions include TV screens and radios and CD players that feature crawling messages.

The automobile dashboard itself can be a distraction. (”I’m sorry for speeding, officer. I looked down to read my speedometer and didn’t see the speed limit sign.”)

Finally, how are you supposed to use a GPS without looking away from the road?

I’m sure we’ll sort all this out as I remember similar confusion when the seat belt law went into effect. New York was the first state to pass such a law in 1984.

Meanwhile, we can consider the next law to be enacted.

What we really need is a law that enforces spelling while texting.

Tags: ghsa, governors highway safety association, gps, new york, texting, texting while driving
Posted in Uncategorized | No Comments »

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