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The Hall of Fame ballplayer who was consistently inconsistent

March 9th, 2010 by Michael
Harry Heilmann, inconsistent baseball star

Harry Heilmann, inconsistent baseball star

Harry “Slug” Heilmann is a Hall of Fame baseball player who spent most of his  playing years with the Detroit Tigers.  He and Ted Williams are the last two American League players to hit over .400.  Heilmann’s career batting average of .342 is the twelfth-highest in major league history.

Heilmann also won an amazing four batting titles.  But here’s the twist.  He won them only in odd-numbered years (1921, 1923, 1925 and 1927).

Harry Heilmann was consistently inconsistent!

This story reminds us how important it is to establish a winning formula and then deliver it as consistently as possible.

Your company provides training to its employees, right?  Here are some great ways to maintain consistency and deliver exceptional training results:

1.  Hit the ground running. I do this by making sure attendees have positive expectations regarding the event.

2.  Get everyone involved. Get as many people as possible to verbally participate in the first five minutes of the training session.

3.  Make training fun/interesting. Hint: Fun is not necessarily what the trainer thinks is fun.  Been to some sessions where the fun felt artificial?

4.  Ensure success. Follow through is the key.  I ask attendees to use what I teach them and send me a “success story” within 48 hours of the program.  You’d love to read my e-mail!

Right now, my most popular programs are on effective leadership, including the best ways to motivate and online marketing, including social media.  Learn more about these great seminars and keynotes at

http://www.michaelangelocaruso.com/events/seminars/ and
http://www.michaelangelocaruso.com/events/keynotes/

Share this message with your boss and HR department head so we can hit a home run for your team!

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Being smart is overrated

March 3rd, 2010 by Michael

Ava, Lili, MAC in BR 1208 WEBWant to make a smart career move?

Forget about being smart.  That’s right.  Stop trying to outsmart everyone and instead, start building coalitions.

This bold advice has generated a little hate mail for me.  It seems that intelligent people everywhere take issue with the idea that intelligence is overrated.  Many are downright offended and have sent me responses such as, “How dare you say that being smart is not important!”

Relax, brainiacs.  Of course, being smart is still advisable.  But having a strong people network is what sets you apart as a business owner or employee.  Why?  Because in the Information Age, everyone has access to the same knowledge.  What really matters these days is how you use that info.

Look at it this way:  If being the smartest guy in the room is so important, why do all the books on leadership recommend hiring people who are smarter than you?


Get Linkedin to get hired

Most companies, for example, only grant interviews to job applicants who have a strong presence on Linkedin. Why?  Because employers want to know they’re hiring someone who’s plugged into society.

Today, companies want people who can cultivate relationships, bring in new business, create strong vendor relationships and keep customers from heading for the exits.  The legal industry refers to these folks as “Rainmakers.”

This new-found emphasis on the importance of people skills has been well-documented in recent books such as A Whole New Mind by Daniel Pink, Outliers by Malcolm Gladwell and Wikinomics by Don Tapscott and Anthony D. Williams.


The Internet as a “friend collection” device

The Internet is a no-cost communication tool that helps you and your department be a Rainmaker.  Think of the I’net as a megaphone and social media as the volume dial on that megaphone.  Facebook, Linkedin and Twitter are–by the way–also no-cost.  Sweet!

Social marketing is a proven, inexpensive way to improve your network and improve business.

In four weekly phone calls starting April 7, I will teach you or perhaps someone on your marketing team how to become a Rainmaker using social media.  This four-phone call course is quite affordable and very useful, especially for small and new businesses.

This is simply the best social media program of its kind.  Attendees are very pleased:

“Marketing via social media has not been a well-paved road for me.  But each and every encounter I have with Michael kicks it up a notch for me.  Thanks so much!” -Leah Dunn, The UPS Store

“Michael Angelo Caruso helped improve my business’s online presence in a very short time.  I highly recommend him for your marketing needs.  Michael delivers!” -Dr. Steven Ringler, Plastic Surgeon


Facebook with purpose

The four phone calls are April 7, 14, 21 and 28 at 3:30 PM ET.  Playback recordings are available for 24 hours after each call.  The information given is NOT technical.  You will understand everything I teach you.

Register at http://tinyurl.com/SocialMediaCallsApril7

Log-in to your social media pages before calling so you can make changes to your Facebook and Linkedin pages in real-time.  Pretty cool!

Sign up today at http://tinyurl.com/SocialMediaCallsApril7.

So, all you Poindexters out there–feel free to dumb it down a little.  You don’t have to know everything, if you know someone who does.  Spend a few minutes a day adding friends to your FB, LI and TW networks.

And share this post with your network.

I look forward to talking with you and/or someone from your company on April 7!

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The Perfect Apology–at Work and at Home

February 21st, 2010 by Michael
The perfect apology?

The perfect apology?

[You may reprint this article.  Please include the link to my site -- www.MichaelAngeloCaruso.com  --Thanks for spreading the word!]

Apparently, it’s not easy to master the art of apology. We sure have had enough practice lately.  Governor Mark Sanford of South Carolina, baseballer Mark McGuire, Presidential candidate John Edwards, TV host David Letterman and former New York Governor, Eliot Spitzer are just a few of the famous people who have had reason to issue an acceptable apology.

Except for Letterman–ironically the only professional comedian in the bunch–none of the apologies were taken very seriously.

Tiger Woods gave a very public mea culpa last week, proving that the perfect apology is beyond the grasp of the golf perfectionist.  Most people felt his speech suffered from too much stagecraft.

A while back, the United States Air Force shot a Chinese fighter pilot out of the sky. The pilot had flown too close to an American aircraft and did not respond to radio warnings. The unfortunate incident occurred during peace time, yet the United States did not apologize until months after the event.

When official condolences were finally issued, the language was stiff and heavily cloaked in qualification.  Political analysts surmised that U.S. politicos felt that an apology framed in remorse would somehow be an admission of guilt.

In the business world, warring departments, feuding workers and militant customers can make an apology just as challenging.   Image management and legal exposure often come into play, as well.

Spitzer’s apology, in particular, was a weird scenario.  You may recall that the former Governor got caught in a prostitution ring.   Spitzer resigned and apologized, but never mentioned or admitted that he broke the law.

Whether you’re famous or not, here are 5 Cool Ideas for words that heal at work and at home:

1. Be convincingly sympathetic.
A person’s greatest need is to be understood.   Of course, the best way to be convincingly sympathetic is to actually feel sympathy.  When apologizing, find time to listen to the people involved, even if you don’t necessarily agree with them.  Try not to be defensive.  This shared time is a great opportunity to stage an apology, but not if you’re argumentative.


2. Let people be “right,” even if they are wrong.

In our hyper-competitive society, many people are infatuated with being “right.”  Being right can be complicated because what is “right” for one person may not suit another.  Of course, in order to be “right,” someone has to spend time and energy proving someone else “wrong.”

When apologizing, it’s important to validate the other person.  Allow that person to cultivate and defend his or her opinions.  If you must argue, find ways to take yourself out of the argument by offering non-biased documentation to support opposing views.


3. You can apologize without admitting guilt.

The Merriam-Webster Dictionary lists three definitions of the word “apology.”  The most meaning is “an admission of error or discourtesy accompanied by an expression of regret.”  But an apology is also “a formal justification” such as a defense or an excuse.  The apology is a lost art.

Years ago, attorneys began winning court cases by depicting apologies as an admission of guilt.  An apology is not about admitting culpability or even involvement.  After all, I can tell an employee, “I’m sorry you’ve been so sick,” without actually having caused the illness.  If an employee takes a few days off due to a death in the family, you are certainly within your bounds to say something like, “I’m sorry for your loss” without being implicated in the death.


4. You can apologize without the other person apologizing.

Please forgive me.  These three words will put you on the fast track to healing, especially if they are delivered directly following your apology.  The words “please forgive me,” put the onus on the other person to set aside his or her resentment and anger.


5. Repeat the apology as necessary.

Remember the shampoo label directions when using “please forgive me.”  Repeat when necessary.  This tact worked magic when I first used it with one of my brothers.  I said, “I want to take complete responsibility for the bad things that have happened between us. I’m very sorry and would like to start over.  Please forgive me.”

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Can’t remember names? Try this cool technique

February 8th, 2010 by Michael

I once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, a prominent Barbados newspaper. I first met Roxanne and five of her friends in a banquet buffet line. Later, she recounted that I remembered all of their names after the meal. Here are 5 Cool Ideas for remembering names.


1. Use a system you can rely on.

People who use a memory device called mnemonics remember Pat’s name because she is wearing purple, but may struggle to recall Pat’s name when she wears brown. Try to remember a person for who they are, rather than what they wear.


2. Use “cluster imprinting” to learn names.

The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them. Listen to the person say their name. Then say “Catherine, it’s nice to meet you.” You’ve now heard her name twice.


3. Repetition is a form of practice.

After being introduced, you might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?” The person could answer “‘Catherine’ with a ‘C’.” Now you’ve heard the name five times and visualized it at least once. If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know David? David, this is Catherine.” At this point, you’ve been imprinted with Catherine’s name seven times.


4. Practice remembering the name right up until you say “goodbye.”

When it’s time to excuse yourself, you might say “It’s been nice meeting you, Catherine,” which makes the eighth time your brain has been imprinted with her name. You are not likely to forget “Catherine.”


5. Use interval training can help achieve total recall.

Try to recall the name at several intervals during the next 24 hours, stretching the time span for each attempt. Another form of interval training is to review rosters and registration lists before and after the meeting.

Have you ever met someone who was really good at remember names? What was your impression of him or her?

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Do you market a product or service?

January 9th, 2010 by Michael

Do you market a product or service? Do you ever market yourself for a job or key appointment?

Attend my Low-Cost, No-Cost Marketing, is a fun 3-hour program on Tuesday, January 19 and I’ll show you how to get great marketing results without breaking the bank.

REGISTER at http://tinyurl.com/Jan19AM

This short program will teach you how to:

- Build a stronger distribution list quickly and easily
- Monetize social media, such as Facebook and Linkedin
- Use the awesome marketing power of video
- Create the “perfect e-mail” to send to your list
- Improve dialog with your customers
- Teach customers to sell for you
- Use Linkedin to have customers write your ad copy
- Make money every time you send e-mail
- Sell almost any product or service online
- Succeed without expensive marketing campaigns
- Use autoresponders to improve service and increase sales
- Write Web copy that sells
- Use low-cost, no-cost tools and techniques to improve your bottom line

This is NOT a technical program. You will be able to understand and use
everything I talk about. In fact, you’ll most likely recoup the cost of this program in less than 30 days!

REGISTER at http://tinyurl.com/Jan19AM

Selling online is one of the easiest, most profitable ways to improve business, if you know what you’re doing and someone is helping you.


“Michael is a captivating and motivating speaker. Expect extremely
valuable content that you can use right away.”

-Jayne Burch, Owner, Web Enterprise, Development, Ann Arbor, MI

I’ll include time for Q&A. I want all of my clients to be ultra-successful.

Who should attend? CEOs, COOs, company Presidents, marketing specialists, salespeople, VPs of Marketing, entrepreneurs and anyone who wants to improve business by marketing online and with e-mail.

Save $100 per person, if you’re you’re on my distribution list and receiving the free 5 Cool Ideas newsletter! (Sign up at www.MichaelAngeloCaruso.com.)


What:
“Low-Cost, No-Cost Marketing” Seminar
When: Tuesday, January 19 (choose one of two sessions)
Morning session: 9 AM to Noon
OR
Evening session: 6 PM to 9 PM

Where: Trademark Productions (248-582-9210)
316 1/2 Main Street (above Tom’s Oyster Bar)
Royal Oak, Michigan 48067

Investment: Only $149 per person (regularly $249); use coupon code MITTEN if you are my Facebook friend and want to save $100!

REGISTER at http://tinyurl.com/Jan19AM

Sign up for this Internet marketing seminar within 48 hours and receive bonus gifts worth $78.

Bonus #1: My next I’net seminar at no cost ($39 value; just let me know which one)

Bonus #2: My Being the Best DVD ($29 value; I’ll bring copies to the seminar)

Bonus #3: Save an Hour a Day, ($10 value; you’ll receive download details after you register)

This will be one of the best programs you’ve ever attended or I’ll make things right with you. Register now, seating is limited.

I look forward to seeing you or someone from your company on Jan.19 in Royal Oak!

REGISTER at http://tinyurl.com/Jan19AM

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