Happy Labor Day!
This long weekend signifies the end of summer, gives folks a chance to take a breath before the school year kicks in, and allows Americans to celebrate … work?!
Not many people know that the patriotic Labor Day holiday has its roots in Canada. U.S. President Grover Cleveland fast tracked the first official Labor Day in 1882. The timing and even the name of the event was largely due to the pressured politics of the day.
Why work once and get paid once?
Most people labor under what I call the “Work Once, Get Paid Once Model.” Hourly workers, for example, toil for 60-minutes and get paid for that 60-minutes. Many workers get paid upon the completion of a project.
I practice the “Work Once, Get Paid Forever” model. As an information marketer, I create print books, e-books, audio programs, and DVDs and then sell them in perpetuity.
I usually create “evergreen” content that only requires slight revisions, so once the product is created, I can go on to other things, while that product continues to generate passive revenue.
You’re an expert, why not cash in?
Malcolm Gladwell, in his great book, Outliers: The Story of Success, claims that anyone who works at something for 10,000 hours is, for all intents and purposes, an industry expert.
In other words, if you’ve worked in an industry 40 hours per week for five years, you’re probably more than capable of creating passive income from an information product.
As a bonus, being known as an author will give your reputation a bit of a shine.
How to create info products
Let’s work smarter, not harder this 2011 Labor Day. 
For more ideas on how you can create passive income from info products, listen to my How to Create Info Products audio CD. Order now and I’ll throw in a 30-page e-book on the subject.
-Michael Angelo Caruso Royal Oak, Michigan
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