This terrific program teaches business people how to use stories to motivate, lead, inspire and even sell.  It’s called, The Amazing Power of Story and feedback has been nothing short of fantastic!  Here’s why…

Stories are an extremely effective way to capture attention and drive home a point.  Almost everyone can use storytelling to improve relationships.  The storytelling technique can be used by customer service representatives, sales people, and all stripes of leaders from middle managers to CEOs.  Parents can use stories to relate to their kids.

But, the art of storytelling must be cultivated.

Leaders can use stories to inspire, motivate

Many workers have an “authority complex” and resent their bosses.  These workers don’t want to be lectured or treated as subordinates, but they will listen and learn from stories.  Leaders benefit from stories because shared narratives improve relationships and inspire people realize their potential.  Stories help level the playing field.

The Amazing Power of Story teaches leaders how to:

-  Relate to team members and create more loyalty
-  Motivate and inspire others
-  Keep the story short and interesting
-  Create stories that can be retold by others
-  Repurpose stories that can help team members
-  Better tell the “company story”
-  Generate quality content for Web sites, blogs, and social media platforms
-  Capture great stories on video so others can enjoy them

Use stories to sell more, better, faster

Salespeople can easily use stories to speed up the selling cycle because narratives help prospects and customers appreciate what’s being offered.  Everyone knows that it’s better to sell benefits than features.  That’s because benefits are emotion-based, just like stories. 

Michael Angelo Caruso has developed a program that teaches and–even better–demonstrates how to tell stories that convince and persuade.

The Amazing Power of Story teaches salespeople how to:

- Shorten the sales cycle
- Sell more, better, faster
- Get prospects to use the right side (the decision-making side) of the brain
- Make selling less stilted and more natural
- Teach customers to tell your success stories
- Increase revenue
- Effectively deal with objections
- Help prospects close themselves

Customize your program

Michael will customize an instructional program that teaches the art of storytelling to you and your team.

Typically this session involves the history of narrative, the components of a good story, and explains in detail why stories are so effective for leaders, salespeople, and other types of communicators.

During the session, Michael will tell many of his famous stories, including Above the Clouds, The Elevator Speech Story, his Company Story, and many other entertaining vignettes.

If you’d like, Michael will also work with attendees to help them create signature stories of their own.  He often does this in front of a live audience and people love it!

Sample “signature story” from Michael

Here’s what people are saying

“Thank you for a fantastic job, Michael!  Your program on the art of storytelling brought together educators, business leaders, shop owners, middle managers, line workers, farmers, students, and even several folks looking for employment.  Thanks for your time, talent, energy, and enthusiasm!”  -Jeff Leipprandt, Account Manager, Pioneer Hi-Bred International, Inc., Pigeon, MI

Michael’s unconditional guarantee

I stand behind my storytelling program and all my other offerings.  If you aren’t completely satisified with the program I will refund your training fee.   -Michael Angelo Caruso

Summary

Everyone loves a good story, don’t you agree?

Get your work team trained in the art of storytelling.  It’s educational and entertaining.  Listen and watch Michael tell more great stories on his YouTube videos.  Subscribe at no cost and be notified whenever a new clip is posted.

Related products and programs

The storytelling program is also available as a keynote speech.  Call 248-224-9667 today for more info!