The Power of Story KEYNOTE 
Stories can inspire and motivate
The ability to tell a story is perhaps one of the more useful skills.
Smart leaders use stories to motivate team members and inspire high performance. Savvy salespeople tell stories to encourage prospects to become customers. Parents use stories to inspire good behavior from their children.
Yet, most people don’t really know how to tell a story.The creation of a powerful narrative cannot be ad-libbed, but it can be shaped and sculpted, especially if you are familiar with the narrative essentials.
Joseph Campbell wrote extensively of “the hero’s journey” and now Michael Angelo Caruso teaches how to use the power of story at work and at home.
Stories can inspire, persuade, motivate and sell. Storytelling is both a skill and an art.
