Composed in Sarasota, Florida-
Thanks to the advent of desktop publishing and the Internet, there are many ways you can market yourself and your business for little to no money. All you need is a delivery system.
I now teach this in a five-phone call telecourse called, E-newsletters–The Best Way to Keep Prospects Close and Customers Closer. Here's an abbreviated version of the syllabus:
Syllabus
Call #1 – Introduction, overview, identifying your "forehand," the power of information marketing, developing a delivery system, I answer your questions.
Call #2 – Your Internet presence, promoting your e-newsletter from your Web site, blog and via social media sites such as Facebook, LinkedIn and Twitter. And I answer your questions.
Call #3 – Creating content and value, how to never be without great articles and graphics for your e-newsletters. Non-technical advice on how to beat spam filters and improve click-through rates. making your e-newsletter a revenue center. Oh, and I answer your questions.
Call #4 – How to repurpose your content to create information products such as e-books, audio programs, video programs and seminars–all of which promote your business. And surprise! At the end of this call, I answer your questions.
Call #5 – The final call is the capstone course and summary. I'll review what we've learned, suggest what you should do next and I answer your questions.
Many attendees publish their first e-newsletter before the class is even complete! Pretty impressive!! This e-newsletter course rocks, if I do say so myself. You will love this telecourse by the second session or I will refund your money. -Michael Angelo Caruso, http://www.EdisonHouse.com
Tags: e-newsletter, Edison House, facebook, linkedin, michael Angelo Caruso, twitter
