Social media is fun and user friendly, but it still functions on basic I’net search principals, such as keywords.
The most important keywords to “own” are your first and last name. Keywords are very important because they allow people and opportunities to find you.
Keywords work best when they are in your URL or Web site address. That’s why companies like to get their names in f front of .com. Here’s a cool way to own your most important keywords on Facebook (FB) and get them into your FB page’s Web site address like this: http://www.Facebook.com/MichaelAngeloCaruso.
Go to your FB profile page and click Settings in the upper right corner. Then, go to Account Settings. Click Change next to Username and type your name into the empty box.
If your name is still “available,” it will now appear in your Facebook URL as http://www.Facebook.com/YourName. Pretty cool! This takes ten seconds and will do wonders for improving your presence on the Web. You deserve this success.
Do this even if you don’t think it’s important right now. I promise you’ll be glad you own your name online. Hopefully, someone else with your name hasn’t already done this. Even businesses are getting in on the act!
Last month, I was asked to speak to 50 plastic surgeons who wanted to know how to improve the online presence of their businesses. We ate a delicious meal of grilled chicken and fish and then I gave them dozens of low-cost ideas on how to become more searchable online, including the above tip. The doctors couldn’t write fast enough!
I promise top slots in a Google search if you follow my advice when marketing using social media, your blog and your Web site. Let me work with you and I promise those results within 60 days.
You’ve got one more chance to plan for a successful 2010 and then . . . well, it will be 2010.
To your business and social success, Michael Angelo Caruso, Communication and Marketing Consultant, 248-224-9667.
Tags: facebook, keywords, michael Angelo Caruso, own your name
