Archive for the ‘Uncategorized’ Category

“Anniversary” seems like the wrong word for 9/11

Monday, September 12th, 2011

flight 93 crash Michael Angelo Caruso blogHas it already been ten years since the September 11 attacks on America?

The media, which recycled the story like a plastic grocery bag, often using the word “anniversary,” to describe the significance of the ten-year mark.

Anniversaries usually connote a celebration, which certainly seems inappropriate, in this case.  I don’t know what word to suggest instead; there has never been an event like the terrorist attacks that sunny, autumn morning.

It was an event so significant that it is now remembered through its own syntax that is both grammatical and dramatic.   Journalists refer to the day as “9/11.”

Everyone has their 9/11 story.  Here’s mine…


Where I was on 9/11

Ten years ago, I was teaching public seminars.  The travel schedule was horrendous; you couldn’t work any harder in the speaking business.  I would fly out on Sunday night and be in my seminar room at 7 AM, Monday morning.

The class would run until almost 4 PM, at which time I would pack up and drive to the next city.  Upon arrival at 7 PM or later, I would repeat the schedule the next day.

Five cities in five day.  The schedule was brutal.

I would fly home on Friday evening and fly out again on Sunday night, usually working three weeks out of the month.

I was learning a lot about the speaking business, but my social life was crap and I wasn’t taking very good care of myself.


“One of the planes crashed nearby!”

Engrossed in my work, I began teaching a leadership course in Pittsburgh hotel on Tuesday, September 11.  Registration was at 8AM.  I used the restroom just before the class began, one of the few practices employed by both professional and  amateurs speakers.

On the way back to the seminar room, I noticed a bunch of hotel employees clustered around the lounge television set.

Something bad had happened to a skyscraper in New York City.  Early reports suggested that a stray airplane had flown into the building.  Some sort of freak accident or an attack of some kind?  It was a very strange occurence, but not what we call in the speaking business a “show stopper.”

I hurriedly returned to my classroom and made a quick phone call to my brother, Dave. He had more news on the event than I did and I remember feeling a quick succession of emotions:  surprise, concern, fear, vulnerability.

I started to tear up as the call ended.

“I’m scared, Dave,” I said.  “I can’t explain it.  I feel very alone right now.”

Dave offered some encouragement and we promised to talk later.  I hung up and began teaching 40 Pittsburgh-area business leaders to be pro-active problem solvers, efficient communicators, and better role models.

By our first break, some of the attendees had heard the news, but the calamity didn’t merit mentioning to the class.  Information didn’t travel as fast in those days.  Texting wasn’t the rage and smart phones didn’t exist.

None of us knew that United Airlines flight 93 crashed into a field in Shanksville, Pennsylvania, about 90 minutes from our seminar location.


America would never be the same

I completed the seminar, packed up and headed off to the next city.  Instead of flying home on Friday evening, I drove the rental car home and kept it so I could drive to all my seminars for the next two weeks.  The airports were closed for a few days and rental cars were impossible to come by, if you didn’t already have one.

Travel in America would never be the same.  Security measures in public buildings would never be the same.

I some ways, I would never be the same.

Unhappy anniversary, everyone.

How to make online introductions

Tuesday, September 6th, 2011

I’ve built a large network online and offline by facilitating introductions.  It’s such an easy and underrated way to add value to people’s lives.

Here’s the successful formula that I teach in my webinars and live seminars.  To introduce two people in your data base to each other:

1.  Compose an e-mail to one party and cc the other.
2.  Write something nice about each.
3.  Be sure to note why they might want to connect with each other.
4.  Always reference a specific benefit to the process.
5.  Politely excuse yourself from the dialog
6.  Encourage the two to connect if and when.

People never forget when you introduce them to other worthwhile people.

Duane Scherer Michael Angelo Caruso blogMy friend, the talented artist, Duane Scherer, recently used a version of my formula to introduce me to a big shot in the retail art industry. Duane creates decorator clocks from mixed media.

His work is in galleries all over the world and it’s been a pleasure watching his industry grow.

Here’s the email he sent to his friend in the art world.


Sample intro

Hello, Grace!

I would like to connect you with a very excellent speaker and author.  His name is Michael Angelo Caruso.  As both a friend and business consultant, Michael has helped me with many aspects of my business.

What makes him so special is his ability to work with both very large and very small businesses.

He has helped me improve sales, sharpened my product presentations, given me many time-saving ideas and even offered valuable advice for managing my employees. 

Michael knows a ton about Internet marketing, including social media, e.g., Facebook, Linkedin, and Twitter.

I invite you to visit his Web site at www.MichaelAngeloCaruso.com, as I am sure you can find a use for Michael.  In addition, I’ll bet you instantly think of people you know who can use his services.

Michael, Grace knows EVERYONE in our industry.  She’s a sharp lady and I think you’ll like many things about her communication style.

Thanks to both of you and have fun connecting!

Kindest regards,
Duane Scherer


Try it today!

This technique pays big dividend to all concerned.  Try it today and let me know how it goes!

From Royal Oak, Michigan,
Michael Angelo Caruso

Yeah, you better not do social media

Monday, September 5th, 2011

social networking michael angelo caruso blogReaders always write . .  .

I wish I could use your social media marketing advice, Michael, but I work at a small business in an industry that hasn’t embraced Facebook and the others.

We’re an automotive supplier, so social media probably wouldn’t work.  We sell 60,000 lb. steel coils to the auto manufacturers through US Steel.  Facebook wouldn’t appeal to Honda and Ford.   :-)

-Eric in Ohio


Facebook can work for any size biz

Hi, Eric and thanks for your message.

Sounds like your mind is made up and that’s fine, although it seems to me that’s the type of thinking that got tanked  the automotive industry in the first place.  I notice you didn’t write to ask, “How can I get social media to work with my special circumstances?”

While it’s true that Facebook may never be the primary sales modality for your specialty item, there are dozens of ways that social media can serve your great company:

-  Salespeople can have personal pages that make the sellers more accessible

-  You can start a company or business page

-  Use social media to monitor vendors, business partners, and the competition

-  Practice “defensive marketing,” especially on Twitter

-  And much more…

 

Facebook wouldn’t appeal to Ford!?

Huh? Ford Motor Company’s Facebook Fan Page has more than 850,000 fans.

One might guess that Asian-owned Honda corporation would be less likely to embrace social media, but the Honda Facebook Page has over 1.2 million fans.  Honda even has Fan pages for individual products.  The Honda Civic Facebook page, for example, has over 415,000 fans.

Ford’s social media department is run by Scott Monty (2,847 Facebook friends), who oversees multiple pages on various social media platforms, including Twitter and Facebook.

US Steel currently has a marginal Facebook presence, but that can change in a hurry.

So, there are  lot of good reasons that a company selling 60,000 lb. steel coils should be active on Facebook, but consider an even more likely scenario, Dale.


Results are in your future

You may not be doing what you’re doing now in ten or even five years. Perhaps you’ll want to start a business of your own or become a consultant one day.  Of course, you’ll want to work from an existing Internet presence and fan base, both of which you can develop using Facebook and other social media platforms.  Right now.

Dig the well before you need the water, brother.

Sincerely, Michael

P.S.  Let’s connect for fun on Facebook, Linkedin, Twitter and/or YouTube.  I’ll help you make money when you get there.  Order my “how to” audio CD/e-book when you’re ready.

Labor Day doesn’t celebrate working harder

Friday, September 2nd, 2011

american flag michael angelo caruso labor day blogHappy Labor Day!

This long weekend signifies the end of summer, gives folks a chance to take a breath before the school year kicks in, and allows Americans to celebrate … work?!

Not many people know that the patriotic Labor Day holiday has its roots in Canada.  U.S. President Grover Cleveland fast tracked the first official Labor Day in 1882.  The timing and even the name of the event was largely due to the pressured politics of the day.


Why work once and get paid once?

Most people labor under what I call the “Work Once, Get Paid Once Model.”  Hourly workers, for example, toil for 60-minutes and get paid for that 60-minutes.  Many workers get paid upon the completion of a project.

I practice the “Work Once, Get Paid Forever” model.  As an information marketer, I create print books, e-books, audio programs, and DVDs and then sell them in perpetuity.

I usually create “evergreen” content that only requires slight revisions, so once the product is created, I can go on to other things, while that product continues to generate passive revenue.


You’re an expert, why not cash in?

Malcolm Gladwell, in his great book, OutliersThe Story of Success, claims that anyone who works at something for 10,000 hours is, for all intents and purposes, an industry expert.

In other words, if you’ve worked in an industry 40 hours per week for five years, you’re probably more than capable of creating passive income from an information product.

As a bonus, being known as an author will give your reputation a bit of a shine.


How to create info products

Let’s work smarter, not harder this 2011 Labor Day. fla4 create sell info products CD ebook cover Michael Angelo Caruso blogFor more ideas on how you can create passive income from info products, listen to my How to Create Info Products audio CD.  Order now and I’ll throw in a 30-page e-book on the subject.

-Michael Angelo Caruso Royal Oak, Michigan

Success feeds success

Tuesday, August 30th, 2011

I’ve been very fortunate to have a lot of balls in the air this year.

Of course, I’m no Vova, so this type of juggling act might seem undesirable, but something about working on a lot of projects has been paying off.

I liken it to what happens when you know a bunch of people and some of those people start talking about you to other people and before you know it, a business referral comes through.

A similar phenomenon occurs when you are able to Tweet about something that happened to you on Facebook and you reach someone who didn’t see it in the first modality.

Recently, I blogged about something in the news and then got a call from a radio station requesting an interview.

Do you see how juggling a lot of balls can pay off?

A while back, I posted a blog about how I was got a speaking gig with a government agency affiliated with the Pentagon by giving social media tips to a Facebook buddy who happened to be working for the Fed.  Rick Broida at BNET picked up the story and blasted out his version on BNET.  Pretty cool!

The morale to the story, I guess, is to put the ball in play.  Heck, put several balls in play!

5 cool ideas from junk food

Monday, August 29th, 2011

No country has done a better job than America when it comes to inventing,  branding, producing, marketing and of course, eating junk food.

Manny Fernandez, of the New York Times, has written a terrific article on some of the great moments in junk-food history.  I’ve incorporated a few of the facts from his piece into this blog post.

Each of these five success stories offers a great marketing lesson. Here are 5 Cool Ideas from the evolution of junk food:


1.  Make it something else.

Cracker Jack Michael Angelo Caruso blogTwo street vendor brothers, Frederick and Louis Rueckheim, sold a popcorn-molasses-peanut confection at the Chicago World’s Fair in 1893.  They perfected their recipe by 1896 and called it “Cracker Jack.”  Think of it as popcorn with clothes.


2.  Packaging, price, and marketing all work together.

Tootsie Rolls were manufactured in New York City starting in 1905, changed junk food with one simple marketing twist.  It was the first penny candy to be individually wrapped.   Consumers loved the idea!


3.  Sometimes good ideas will wait.

Popsicles Michael Angelo Caruso blogOne unusually frigid night in San Francisco in 1905, 11-year-old Frankie Epperson accidentally left a powdered-soda drink he had made for himself on the porch with the stirring stick still in the cup.

The next morning, he awoke to find a frozen concoction, on a stick.

Frankie went on with his life, eventually going into real estate. It was not until 1923 that Mr. Epperson finally applied for a patent for his discovery. These days, Unilever sells two billion of them in the United States each year.

Mr. Epperson initially called his product Epsicles. His children gave it another name: Pop’s Icles [popsicles].


4.  Bad scenarios can be an advantage.

James A. Dewar was the manager of a baking plant in Chicago during the Great Depression. He noticed that the shortcake pans that were used during the strawberry season sat idle the rest of the year. So he baked little cakes in the pans and injected them with a banana cream filling. He dubbed them “Twinkies” (a name inspired by a billboard he passed advertising Twinkle Toe shoes) and sold them two for a nickel.

When bananas were rationed during World War II, the banana cream center was replaced with vanilla cream. Today, Hostess bakes 500 million Twinkies a year.


5.  Get more players on your team.

Big gulp Michael Angelo Caruso blog7-Eleven convenience stores helped introduce the super-sizing via products such as the 32-ounce Big Gulp.  In 1988, the company started selling the 64-ounce Double Gulp.

In 1998, the utility tub known as the Big Gulp was refined and redesigned. The new cup was taller, and now it fit in most car cup holders. Junk food is constantly being made more convenient.


Summary

Huge marketing dollars played a key role in all of the above success stories.  Today, large campaigns are launched literally free through social media platforms such as Facebook and Twitter.

The good news is that you can pull off successful campaigns with very little capital.  The bad news is there is much more junk food in our future.

My summer report card rocks!

Saturday, August 27th, 2011

It’s really fun getting paid for passion.  When you do what you love, it seems as though all is right in the world and things come so much easier.

I love speaking to live audiences and am fortunate to have received fabulous feedback from clients this summer! Here are few samples:


Coaching client

Steve Holt Facebook Michael Angelo Caruso blog“Speaking is the easiest money I have ever made because I get paid to talk about my passions and help people at the same time. The other revenue streams I have created from this are just icing on the cake.  Thanks, Michael, for showing me how!

-Steve Holt, author of The Facebook Guide For Small Business, Martin, TN


Annual conference

“Michael spoke at our annual meeting for marketing reps from dental labs across North America and we were all very impressed! If you are thinking about hiring Michael as a speaker, I would definitely do so!”

-Lisa Campagna, Outside Sales, Expertec Dental Lab, Westland, MI


Keynote presentation

Michael Angelo Caruso blog MI Assessor Conference 2011“Michael, I wanted to thank you personally for making me look so good as Education Coordinator for the Michigan Assessors Conference!  I’ve heard nothing but fabulous comments about your sessions.  Your great personality was a fit with everyone who attended.”

-Linda Stevenson, Assessor, Van Buren Township, MI


What’s next?

Coming up, I’ve got gigs in Ohio (leadership keynote), Tennessee (technology keynote), and Jamaica, mon (sales training)!

Be the best speaker you can be by using the tips in my Present Like a Pro, DVD.  Shorten your learning curve by adopting my favorite speaking tips!

Michael in Royal Oak, Michigan

www.MichaelAngeloCaruso.com

It’s my birthday, so I got you a gift

Monday, August 22nd, 2011

Michael Angelo Caruso birthday fundraiser seminarI’m having fun getting older! One of my favorite benefits is realizing that life isn’t about getting, it’s about giving.

Philanthropy has become a serious passion for me, especially my work with Rotary. I love giving back and helping others do the same. Last November, I used my massive social media network to get a computer donated to an unemployed, single mom. Got her a printer, too. :-)


Giving is getting

Yes, Facebook fans, my birthday is on Sunday! So I got you a present. It’s not a traditional gift, but I wanted to show you some appreciation for staying on my list and hanging in there with me.

The gift is worth $5,000.

That’s what I charge for most speaking engagements, but I’m available to you at no cost, if you’d like to raise money for your favorite cause. Let me explain.

In the last two years, I’ve helped raise over $150,000 for various charities, Chambers of Commerce, and Rotary Clubs. We did this by holding fun seminar events in various cities across North America.

Under this arrangement, I waive my usual speaking fee and people like you get to be an even bigger hero in your community.

I speak about how to use social media for business and as a result, everyone who attends gets to make more money online. Pretty neat, huh?

My content is original and non-technical.

Watch a short, fun video of my teaching style.

You can download my how-to manual for holding a seminar fundraiser, which includes tips for marketing online, my recommended 100-day promotion schedule, and much more!

There are a few details we should talk about and by the way, this deal won’t last forever. My accountant is wondering why I offer it at all. :-)   Contact my office for the deets.

But if you want to raise funds for your Chamber of Commerce, Rotary Club or favorite charity, this could be my perfect birthday present … to you.

Who says men don’t listen?

Tuesday, August 9th, 2011

Melville and Anna Bissell Michael Angelo Caruso blogWho says men don’t listen?

Clarissa Bissel complained to her husband about her mechanical sweeper, so he invented a better vacuum.

The first Bissell manufacturing plant opened in Grand Rapids, in 1883.  After Melville Bissell’s death, Clarissa Bissell became America’s first female CEO.

Dorothy Gerber

Dorothy Gerber

Who says men don’t listen or that the genders don’t communicate?

Dorothy Gerber grew tired of chopping, mashing, and straining solid food for her kids.  Her husband, Daniel Gerber, grew tired of hearing Dorothy complain.  So he turned his father’s struggling canning company into another type of production facility.

This happened in 1928 and it was the first factory to produce pre-packaged food.  The Gerber Corporation is now, of course, a giant corporation.

These brilliant women made it easier for females to later become CEOs, high-ranking government officials, and yes, inventors.

Men listen plenty.  And it’s a good thing, too!

~~~~~~~~~~~~~~~

Speaking at Shanty Creek Resort in Bellaire, Michigan–Michael

We recycle garbage, why not compliments?

Saturday, August 6th, 2011
Michael Wickett Michael Angelo Caruso

With the great motivational speaker, Michael Wickett

Everyone’s turning green!  Recycling trash has become a major initiative for most of us.

Why not recycle good vibrations, too?  Compliments, for example, can be re-purposed over and over.  Do it right and hardly anyone will think you are bragging on yourself.

Consider how Dean La Doucer, Executive Director of the Southfield Area Chamber of Commerce in Michigan, introduced me at a speaking gig last week:

“I’ve had the pleasure of knowing many of the speaking greats over the past twenty five years, including Og Mandino, Dr. Susan Jeffers, Dr. Wayne Dyer, Michael Wickett, and Les Brown. I include Michael Angelo Caruso in that company!”


Be your own publicity firm

I was very impressed by Dean’s kind words.  The audience was impressed, too.  And if I recycle this great compliment, others can enjoy the message.

Here are some ways I can re-purpose what Dean said:

- Share it as a post on my Facebook

- Create a Facebook Note like this one

- Ask Dean to post as a Recommendation on Linkedin

- Write a blog post about it

- Put the story in a speech

- Use the testimonial to show others how to recycle compliments

- Record a video of me telling the story; post the vid on YouTube

- Ask Dean to record a video testimonial

- Shorten the quote and post as a Tweet


Recycle the nice things people say about you

Be strategic when using this marketing strategy.  Sharing these kinds of compliments can sometimes make you appear to be arrogant or cocky.

On the other hand, forwarding positive messages about your good work is in your best interest, right?  So, get out there and recycle!

-Michael Angelo Caruso; let’s connect on Twitter