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“You’re all set” makes for a terrible presentation

Tuesday, January 15th, 2013

Michael Angelo Caruso customer service speaker training Every business has a customer service problem. 

I’ve yet to work with a client who didn’t need help improving their service model.

In many cases, the people providing the customer service are the last to become aware of the problem because they are used to the way things are. A good consultant can spot such problems almost immediately.

[Note:  You're welcome to republish this article on your website, blog or in your newsletter.  Simply send Michael a message, stating your intentions.]

 

It’s cheaper to keep customers than to find new ones

Yet, most businesses pour tons of money into sales and spend relatively little money or energy improving existing customer service.  It’s these scripts and systems that keep your company vital and profitable.

If, for example, your receptionist or customer service reps tell customers, “You’re all set,” you’ve got a serious problem. (more…)

Being the best

Thursday, June 21st, 2012

It’s been said that 78% of all people believe themselves to be better than average drivers. 

Needless to say, “average” is overrated.

And being the best at something is easier than you think.

Being a recognized expert, for example, is a great way to earn media attention, help more people, and foster all kinds of opportunities.

And experts can charge more for products and services.

The key to being the best is to identify a small niche in the marketplace.

 

An inch wide and a mile deep

Sometimes being the best means just being a little bit better than everyone else. 

Every year, the winner of the Kentucky Derby, beats the second-place horse by a nose. 

Heck, you can be the best just because someone says you are.  Someone called me the “best speaker in America” on YouTube a while back and it stuck.  Who was I to argue? 

At this writing, if you type “best speaker in America” into Google into most browsers, this video comes up first in the search:

 

You can be the best–maybe you already are!

Being the Best DVD michael angelo caruso best speaker in americaA lot of folks are interested in being the best at what they do, so I made a DVD to offer encouragement and best practices. 

Being the Best was recorded in front of a live audience that was clearly enjoying itself.  I tell what it takes to be a better person, a better team, and a better company.

This 100-minute video program offers great advice on how to improve yourself and your business as you take things to the next level.

Learn the 15 most powerful words you can use with another person as well as some words you should never use.  A clip of this segment has become my most watched video on YouTube!

Also, watch for the hilarious segment where I suggest a great way to introduce your significant other, your boss–or anyone–at your next networking event.

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Want to reprint this article?

You can republish this article on your website, blog or in your newsletter.  Simply send an “message to Michael” stating your intentions.

Confrontational presentations = Very effective

Tuesday, June 19th, 2012

As a professional speaker, I get to go to some very nice places.

It turns out that people hold events in major cities, fabulous resorts, and famous tourist destinations. 

Last Friday I was in Little Rock helping the largest Arkansas-based accounting firm increase revenue by improving their presentations to prospective clients. 

I stayed for the weekend and toured Little Rock to learn more of its history. 

A tourist can’t really understand the Arkansas capitol city without visiting Central High School and the Little Rock Nine National Park, which more resembles a museum than a park. 

 

A message that keeps on giving

Little Rock Nine michael angelo caruso blog presentationThe Little Rock Nine was a group of African American students who tried to gain entrance to an all white school in 1957. 

The National Guard was called to the scene and the national media reported some very ugly behavior, including a photograph that spoke volumes regarding race relations back then.

Things became such a mess that the Little Rock school system was shut down for an entire year.

On the day I toured the Little Rock Nine museum, Rodney King died in California.

rodney king michael angelo caruso blog presentationKing became the face of the Los Angeles riots in 1992 when a group of policemen beat him senseless and the scene was captured on video. 

This now famous bit of video and the resulting riot shed new light on America’s lack of progress in the area of race relations as of the early 90s.

Even now, as I think about the Little Rock Nine and Rodney King, I wonder how far we’ve really come.  I wonder how much further we need to go when it comes to living together without prejudice. 

 

Sometimes the best presentations are confrontational

The imagery from 1957 and 1992 do not make for pleasant viewing.  They show people at their worst and make us cringe with discomfort. 

But the sheer shock value of these types of photos and video can make for a very effective presentation, don’t you think?

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This article is available for reprint.  Simply send a message to Michael stating your intentions.  If you send a link to whatever you publish, Mr. Caruso may help drive traffic to your website, blog or online newsletter. 

How your email gets hacked

Saturday, June 9th, 2012

Paris Hilton Tinkerbell email hack michael angelo caruso blog

Paris Hilton and her email password

Ever wonder how people get their email hacked?  The people who wonder about this are usually the people who get hacked.

Recently, Presidential candidate Mitt Romney’s hotmail address was compromised. 

Paris Hilton and countless other celebrities fell victim to the same crime–and email hacking is a serious crime that involves theft, fraud, destruction of property, forgery and even counterfeiting.

Of course, there are dozens of ways to illegally gain access to someone’s email account, but here’s a method that involves a remarkably little technology and if you get hacked, you will be an accessory to the crime. 

 

One part technology, three parts psychology

TMZ michael angelo caruso blogHere’s how it happens.  The bad guy starts an organized process for logging into Paris Hilton’s gmail account at ParisHilton@gmail.com or Paris_Hilton@gmail.com or ParisHilton@yahoo.com.

He repeatedly attempts to answer the most predictable security questions using a word that Ms. Hilton is likely to use.  Paris, for example, may be more likely to use the name of her favorite doggie, Tinkerbell,” than she is to use the word, oh, “erudite.”

The perp keeps working email address/security question answers until he hits upon a winning combination.  He’s got all the time in the world, since most people don’t change their password very often.

As you’ve probably noticed when you’re drunk and trying to log into your own email account, there’s no penalty for guessing wrong a thousand times, especially when trying to hack low-security platforms such as hotmail.

So passwords are often the names of pets or a favorite brand name. The answers to many security questions can be easily Googled or are often leaked–by you–in casual conversation.

Once the bad guy has access to your email, all kinds of bad things can happen.

Of course, the stranger will see all your personal correspondence, including all attachments such as photos you only wanted that special “sext” friend to see.

Email spammers can use your email address to send out millions of emails eventually causing your email to be blacklisted and forcing you to change your address.  Ain’t that a pain in the keester?

Since 90% of us use the same password for email as we do our bank account, the bad guy gets to make a withdrawal from your account. 

Finally, TMZ and the the tabloids pay big bucks for confidential information, especially if you’re a celebrity.

 

Best practices for not getting hacked

That’s why experts tell us to:

1)  Choose complex passwords that have words, letters, and punctuation symbols.

2)  Change passwords regularly.

3)  Don’t use low-level e-mail platforms such as hotmail and aol.

 

You can’t fix stupid

Ron White michael angelo caruso blog email hack

Ron White

I love comedian Ron White’s catch phrase, “You can’t fix stupid.”

A lot of smart people work to catch and punish the bad guys.  Common penalties include loss of email account services, fines, and prison sentences. 

If caught, it’s not the local police that pay you a visit, it’s the United States, Department of Justice and they come with theme music. 

But even Bono can’t protect you if you’re careless or stupid. 

Cover your assets.  Your email address is valuable to you and lots of other people. 

 

Want more of this useful info?

My 5 Cool Ideas newsletter is free. 

Subscribe on my home page and get Get more great communication tips on leadership, selling, Internet marketing, and how to be an even more awesome You.

 

Video makes using the phone fun, again!

Friday, June 1st, 2012

Telephone calls are so old-school. 

Everyone’s talking about how nobody answers their phones anymore and how people would rather text than make a call.  But they aren’t discussing this on the phone. 

What is this romance with texting?  Some people text me to request that I call them.  Um, why not just call me?

While land lines have been disconnected all across the fruited plain, recent technological developments have made video–to steal Ma Bell’s old long-distance advertising slogan–”the next best thing to being there.”

Skype and various webinar platforms have “webolutionized” communication and are fast making phone calls so … yesterday.  My Skype name is: michaelcaruso4

Emily Hay skype interview michael angelo caruso Here’s one of my early Skype calls; a recorded interview I did with the great Emily Hay.  Our topic is how to use “image marketing” via social media.

Emily is one of the leading social media experts in Michigan and I like her style. 

Now, Google+ Hangout is on the scene and the party has really begun.  Video is adds a refreshing component to what might normally be a drab telephone connection.

 

Video communication is really fun! 

I’ve been having a blast with a video through a Google+ feature called “Hangout.” It’s sleek, simple, and fun. 

Here are the easy steps for doing your first video chat via Google+ Hangout

1.    Get a free Google account, including a gmail address.
2.    Go to http://www.google.com/tools/dlpage/res/talkvideo/hangouts/ and download the free plug-in.
3.    Watch the one-minute demo video.
4.    Go https://plus.google.com/ and start a profile
5.    To participate in a video chat just pull up Google+ and click “Start a hangout” in the upper right corner.

The above set-up process should take about ten minutes total and you only have to do it once. 

After you’re set-up, just click the Hangout button and invite whomever you’d like to the call. 

Find me on Google+ and we’ll Hangout!

 

Note:  The above article is available for republication on your blog, website, and in your newsletter.  Simply send a message stating your intent through the Contact form at www.MichaelAngeloCaruso.com.

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Want to learn more?

social media training cd michael angelo carusoUse video to strengthen your brand and make the cash register sing.  For more information, order Michael’s Social Media For Work, a 4-CD package that has tons of tips for using “image marketing” on Facebook, Linked, Google+, YouTube and Twitter. 

Want to add a “Tweet This” button to your blog post?

Tuesday, May 29th, 2012

michael angelo caruso getting the word out tweet this button blog post twitterOne of the best promotion techniques I know involves getting others to spread the word for me.

This means doing two things:

1)  Post original content that people are inclined to share.

2)  Make it easy for people to spread the word a la the “Tweet this” button above.

So, when I blog about speaking and presentation skills at MichaelAngeloCaruso.com, I almost always include a “Tweet This” button that allows reader to share that particular article with their Twitter following.

This is accomplished by simply pasting a simple snippet of html code.

[Note:  You're welcome to republish this article on your website, blog or in your newsletter.  Simply send Michael a message, stating your intentions.]

 

Paste a nifty “Tweet this” button into your blog post

Save this snippet in a place you can easily find it.  Here’s the code for the “Tweet this” button:

<a href=”http://twitter.com/share” data-text=”Michael Angelo Caruso is worth a look.” data-count=”none” data-via=”MichaelACaruso”>Tweet this</a><script type=”text/javascript” src=”http://platform.twitter.com/widgets.js”></script>

 

This is not “technical;” anyone can do it!

Michael Angelo Caruso tweet this button twitter presentation skillsYou don’t need to understand html, you just need to understand copy/paste, lol.

Be sure to paste the code into the “html” view of your WordPress site and not the “visual” view.

If you save the snippet to a Word document, remember to paste it into Notepad prior to inserting it into WordPress.  This will strip out all the invisible Microsoft code that can wreak havoc with your WordPress formatting.

See you on Twitter at http://www.Twitter.com/MichaelACaruso and good luck with all your presentations online and offline.

Oh, and consider attending Internet Marketing Training at my home in beautiful, Royal Oak, Michigan on August 28.  Again, online marketing strategies for non-geeks. 

But, bad things aren’t supposed to happen to good people

Monday, May 21st, 2012

 Yeah, I know that life is hard and running a business can be quite difficult.

You try to pay attention and learn from your mistakes, but the challenges can be relentless.  In the back of your mind, you probably think that one day things will be easier because you will have seen it all.

Laugh Out Loud.

Well, guess what?  It never gets “easier.”  You know why?

Because bad things that “aren’t supposed to happen” happen every day.

 

The most imitated marching band in America

marching band sourcepath michaelangelocaruso blogIn November of 2011, Florida A&M University’s marching band killed one of their own during a brutal hazing process.  This hazing ritual has been around so long it has a name:  “Crossing Bus C.”

Anyway, someone was killed during this hazing and the resulting homicide ruling means that somebody should go to jail.  Thirteen people have been charged in connection with the death of Robert Champion, the band’s drum major.  Eleven are facing felony hazing charges and two others are charged with misdemeanor hazing.  This episode gives new meaning to the term bullying.

This tragedy has Lord of the Rings overtones.  Champion was the band’s leader.  At 26 years of age, he must have been one of the band’s eldest members, too. 

Authorities say Champion, 26, was so badly beaten during the short trip up the aisle of the bus that he died within an hour of the attack.

The band, known as “the Marching 100,” incorporates dance moves into traditional marching formations and has been a source of pride for the school. It has played in inaugural parades for Presidents Bill Clinton and Barack Obama and appeared in several Super Bowls.

The band’s website bills the Marching 100 as “The Most Imitated Marching Band in America.”

Band director Julian White, who had been with the prestigious band for 40 years, has been pressured to step down.  His attorney, Chuck Hobbs, said last week that White had tried to root out hazing for the past 22 years. 

 

But that wasn’t supposed to happen

While it’s true that bad things will always happen, a good system can keep bad news to a minimum.

The best way to mitigate bad news is to put a good system in place. 

The Florida A&M marching band is now looking at ways to remove hazing from their culture.  This will require a no-tolerance rule, more awareness on the part of the band director and staff, better communication between all participants, and an early warning system that will expose anything that even smells like bullying.

 

The one system all businesses need

Bad things will happen to your business.  There’s one thing you can be sure of:  one day your data will be lost. 

The best–and only way–to ensure this doesn’t happen is to put a data backup system in place that protects data. 

sourcepath logo michael angelo caruso blog Use a company like SourcePath to get this done and you’ll be working with the best.  SourcePath is a terrific one-stop shop for all your IT needs.  I use them for hardware and software, 24×7 technical support, and of course, data backup.  They are the best IT vendor I’ve ever had.

You can put similar systems in place at your company for selling, accounting, and public relations. 

This is the best way to get ready for bad news– and trust me, bad news is coming. 

“Anniversary” seems like the wrong word for 9/11

Monday, September 12th, 2011

flight 93 crash Michael Angelo Caruso blogHas it already been ten years since the September 11 attacks on America?

The media, which recycled the story like a plastic grocery bag, often using the word “anniversary,” to describe the significance of the ten-year mark.

Anniversaries usually connote a celebration, which certainly seems inappropriate, in this case.  I don’t know what word to suggest instead; there has never been an event like the terrorist attacks that sunny, autumn morning.

It was an event so significant that it is now remembered through its own syntax that is both grammatical and dramatic.   Journalists refer to the day as “9/11.”

Everyone has their 9/11 story.  Here’s mine…


Where I was on 9/11

Ten years ago, I was teaching public seminars.  The travel schedule was horrendous; you couldn’t work any harder in the speaking business.  I would fly out on Sunday night and be in my seminar room at 7 AM, Monday morning.

The class would run until almost 4 PM, at which time I would pack up and drive to the next city.  Upon arrival at 7 PM or later, I would repeat the schedule the next day.

Five cities in five day.  The schedule was brutal.

I would fly home on Friday evening and fly out again on Sunday night, usually working three weeks out of the month.

I was learning a lot about the speaking business, but my social life was crap and I wasn’t taking very good care of myself.


“One of the planes crashed nearby!”

Engrossed in my work, I began teaching a leadership course in Pittsburgh hotel on Tuesday, September 11.  Registration was at 8AM.  I used the restroom just before the class began, one of the few practices employed by both professional and  amateurs speakers.

On the way back to the seminar room, I noticed a bunch of hotel employees clustered around the lounge television set.

Something bad had happened to a skyscraper in New York City.  Early reports suggested that a stray airplane had flown into the building.  Some sort of freak accident or an attack of some kind?  It was a very strange occurence, but not what we call in the speaking business a “show stopper.”

I hurriedly returned to my classroom and made a quick phone call to my brother, Dave. He had more news on the event than I did and I remember feeling a quick succession of emotions:  surprise, concern, fear, vulnerability.

I started to tear up as the call ended.

“I’m scared, Dave,” I said.  “I can’t explain it.  I feel very alone right now.”

Dave offered some encouragement and we promised to talk later.  I hung up and began teaching 40 Pittsburgh-area business leaders to be pro-active problem solvers, efficient communicators, and better role models.

By our first break, some of the attendees had heard the news, but the calamity didn’t merit mentioning to the class.  Information didn’t travel as fast in those days.  Texting wasn’t the rage and smart phones didn’t exist.

None of us knew that United Airlines flight 93 crashed into a field in Shanksville, Pennsylvania, about 90 minutes from our seminar location.


America would never be the same

I completed the seminar, packed up and headed off to the next city.  Instead of flying home on Friday evening, I drove the rental car home and kept it so I could drive to all my seminars for the next two weeks.  The airports were closed for a few days and rental cars were impossible to come by, if you didn’t already have one.

Travel in America would never be the same.  Security measures in public buildings would never be the same.

I some ways, I would never be the same.

Unhappy anniversary, everyone.

How to make online introductions

Tuesday, September 6th, 2011

I’ve built a large network online and offline by facilitating introductions.  It’s such an easy and underrated way to add value to people’s lives.

Here’s the successful formula that I teach in my webinars and live seminars.  To introduce two people in your data base to each other:

1.  Compose an e-mail to one party and cc the other.
2.  Write something nice about each.
3.  Be sure to note why they might want to connect with each other.
4.  Always reference a specific benefit to the process.
5.  Politely excuse yourself from the dialog
6.  Encourage the two to connect if and when.

People never forget when you introduce them to other worthwhile people.

Duane Scherer Michael Angelo Caruso blogMy friend, the talented artist, Duane Scherer, recently used a version of my formula to introduce me to a big shot in the retail art industry. Duane creates decorator clocks from mixed media.

His work is in galleries all over the world and it’s been a pleasure watching his industry grow.

Here’s the email he sent to his friend in the art world.


Sample intro

Hello, Grace!

I would like to connect you with a very excellent speaker and author.  His name is Michael Angelo Caruso.  As both a friend and business consultant, Michael has helped me with many aspects of my business.

What makes him so special is his ability to work with both very large and very small businesses.

He has helped me improve sales, sharpened my product presentations, given me many time-saving ideas and even offered valuable advice for managing my employees. 

Michael knows a ton about Internet marketing, including social media, e.g., Facebook, Linkedin, and Twitter.

I invite you to visit his Web site at www.MichaelAngeloCaruso.com, as I am sure you can find a use for Michael.  In addition, I’ll bet you instantly think of people you know who can use his services.

Michael, Grace knows EVERYONE in our industry.  She’s a sharp lady and I think you’ll like many things about her communication style.

Thanks to both of you and have fun connecting!

Kindest regards,
Duane Scherer


Try it today!

This technique pays big dividend to all concerned.  Try it today and let me know how it goes!

From Royal Oak, Michigan,
Michael Angelo Caruso

Yeah, you better not do social media

Monday, September 5th, 2011

social networking michael angelo caruso blogReaders always write . .  .

I wish I could use your social media marketing advice, Michael, but I work at a small business in an industry that hasn’t embraced Facebook and the others.

We’re an automotive supplier, so social media probably wouldn’t work.  We sell 60,000 lb. steel coils to the auto manufacturers through US Steel.  Facebook wouldn’t appeal to Honda and Ford.   :-)

-Eric in Ohio


Facebook can work for any size biz

Hi, Eric and thanks for your message.

Sounds like your mind is made up and that’s fine, although it seems to me that’s the type of thinking that got tanked  the automotive industry in the first place.  I notice you didn’t write to ask, “How can I get social media to work with my special circumstances?”

While it’s true that Facebook may never be the primary sales modality for your specialty item, there are dozens of ways that social media can serve your great company:

-  Salespeople can have personal pages that make the sellers more accessible

-  You can start a company or business page

-  Use social media to monitor vendors, business partners, and the competition

-  Practice “defensive marketing,” especially on Twitter

-  And much more…

 

Facebook wouldn’t appeal to Ford!?

Huh? Ford Motor Company’s Facebook Fan Page has more than 850,000 fans.

One might guess that Asian-owned Honda corporation would be less likely to embrace social media, but the Honda Facebook Page has over 1.2 million fans.  Honda even has Fan pages for individual products.  The Honda Civic Facebook page, for example, has over 415,000 fans.

Ford’s social media department is run by Scott Monty (2,847 Facebook friends), who oversees multiple pages on various social media platforms, including Twitter and Facebook.

US Steel currently has a marginal Facebook presence, but that can change in a hurry.

So, there are  lot of good reasons that a company selling 60,000 lb. steel coils should be active on Facebook, but consider an even more likely scenario, Dale.


Results are in your future

You may not be doing what you’re doing now in ten or even five years. Perhaps you’ll want to start a business of your own or become a consultant one day.  Of course, you’ll want to work from an existing Internet presence and fan base, both of which you can develop using Facebook and other social media platforms.  Right now.

Dig the well before you need the water, brother.

Sincerely, Michael

P.S.  Let’s connect for fun on Facebook, Linkedin, Twitter and/or YouTube.  I’ll help you make money when you get there.  Order my “how to” audio CD/e-book when you’re ready.
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