Archive for the ‘Training’ Category

5 cool ideas for starting a team

Saturday, January 28th, 2012

Assembling a team can be challenging when team members have different backgrounds, unique personal agendas, and unrelated methodologies.  If it is difficult to get busy people to sit at the same table, it can be much more challenging to get a team emotionally centered.  Here are 5 Cool Ideas to get teams started.


5 Cool Ideas for starting a team

1.  A meaningful quote can provide solidarity and purpose. 

We know that a picture is worth a thousand words, but what is a word worth?  Well, a word can be invaluable if it helps center a team on a theme.  A special word can unify and educate.  Introduce a word every day and over time, people will increase their vocabularies.  Share a combination of words like a quote or a song lyric to cultivate passion and a sense of team spirit.

2.  Workers relate better when they learn about each other.

Elton Mayo, founder of the modern day Human Resources department, taught us that workers have a need to feel like they belong.  A sense of belonging sets the stage for employee retention, loyalty and a general sense of espirit d’corp.  Have team members share something about themselves that no one else knows.  This process is fun and builds rapport like no other exercise.

People will offer the most interesting information as they try to entertain and make each other laugh and think.  You can do this exercise every week for a month and it will never get old.

3.  Have a look at the past. 

Have everyone bring a childhood photo to work.  Scan the photos into a presentation and have fun guessing who is who.  Tell stories about the photos and enjoy each other as you discuss things that have nothing to do with work.  Then, get down to business.

4.  Group reading can establish work themes team and teach lessons. 

Many work groups participate in book clubs.  Team members come to work a half-hour early one day a week to discuss a book that everyone is reading.  Take turns having everyone recommend a book.

5.  Present one Cool Idea a day.

Get the ideas from my 5 Cool Ideas book series.  Use the books to present one cool idea or a 5 Cool Ideas topic before every meeting.  The idea should be related to the task at hand.  Ideas will spark other ideas.

———–

Michael Angelo Caruso team buildingThe above article is available for republication on your blog, website and in your newsletter.  Simply send a message stating your intent through Michael’s website.

Learn more about the 5 Cool Ideas books at www.MichaelAngeloCaruso.com.

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

Free marketing advice every Monday

Monday, July 11th, 2011

Fishing hook sample selling Michael Angelo CarusoA while back, I did something most business people never do.

I started giving away my products and services.  And it’s the best thing I ever did for my consulting business.

Every Monday at 4:00 ET, I jump on a conference call to dispense advice on everything from Internet marketing to event planning.  The call-in codes are below.

People call in from all over North America.

Many callers have booked me to speak at various conferences and fundraisers.  I help them save time, increase attendance, promote their events, and get the most from their marketing efforts.

My seminar fundraiser program has so far raised over $150, 000 for Rotary, Chambers of Commerce, and other non-for profit organizations.

Some callers have yet to do business with me.  They are prospects who often convert after being on the call.

You should consider giving away your products and services.  If you cannot afford to give away any of your current products, think about developing a product that you can make available.


“Set the hook” by sample selling

Fisherman know that you have to “set the hook” when the fish nibbles at the bait.  Setting the hook is that small jerky motion that pulls the hook through the fish gill.  The hook is a reversed-barbed piece of metal that makes it difficult for the fish to escape once he takes the bait.

That’s what free information and free products do.  I call it “sample selling” because its like giving folks a free sample of what you do so they become interested in spending money with you.

It’s an easy marketing strategy to implement and everyone wins.


Free call and great marketing advice

Free marketing call with Michael Angelo CarusoYou can hear how I do this and get yourself some terrific marketing advice by being on the call this Monday, from 4 to 4:30 PM ET.  And did I tell you that the call is free?

Use call-in number: 218-339-3600, access code: 686134#

What does your company give away to promote business?

Valuable sales lesson from Lt. Columbo

Sunday, June 26th, 2011

Peter Falk, who played one of television’s greatest characters, passed away last week, but not before giving salespeople one of the greatest closing techniques of all time.

Falk played Lt. Columbo, a bumbling police detective so unusual, he didn’t need a first name.  Columbo was a true original, a slow-moving, hunched over man wearing a rumpled raincoat and carrying a stogie.

Columbo never seemed to know which way was up—until he solved the crime, usually by tricking the perpetrator into talking too much.

The TV detective used what we now refer to as “Doorknob Close.”  His patented “close” was to turn around as he headed out the door and say something disarming like, “Just one more thing.”  [Watch the 5:02 mark in the above video.]

The Doorknob Close, also known as the “Reverse Close,” works best when the detective/seller has given up and is literally saying “goodbye” to the perpetrator/prospect.

No seller ever plans to use the Doorknob Close, but it can be very useful because it contains the element of surprise.  Here’s how it works.

Let’s say a sales presentation does not go well and the prospect has not been forthcoming regarding his reasons for not buying.  Perhaps the prospect has ended the presentation by saying something such as, “I need more time to think about it.”

The salesperson thanks the prospect for his time and slowly walks to the door.  The seller places her hand on the doorknob and then suddenly turns around and says, “Now that the presentation is over, may I just ask . . . why  didn’t buy from me today?”

Peter Falk closing sales

Peter Falk

The timing of this question makes it much more effective than if it’s asked earlier in the presentation because the prospect, thinking the presentation is over, begins to relax.

The Doorknob Close is powerful because it catches the prospect in an unguarded moment.  The question, when posed from the doorway, almost always results in new information, which the seller can then use as an opportunity to reopen the discussion.

Caveat:   Do not reward an honest answer by re-entering the room, taking your coat off and asking for another cup of coffee.  The Doorknob close is an extra opportunity to close, but don’t try to force the prospect into immediately reversing his decision.

The Doorknob Close in Action

As with all the closes, there are many variations.  One of my clients, a national retailer of automobile tires, uses what they refer to as a “second effort” to convert the sale as the prospect is walking out the door.

A person who is leaving the store without making a purchase may not return, so the employee tries to re-engage the prospect before he leaves the premises.  This technique can be used on the telephone, too.

Thanks, Lt. Columbo!

The Doorknob Close has rescued countless sales through the years.  Never give up on asking one more question and keeping dialog open.  Sometimes that “one more thing” is the sale.  RIP, Peter Falk and Lt. Columbo.

Every seller should know about 22 ways to close

Want to close more sales and make more money?  Learn more sales closes from 22 Sales Closes That Work, a one-hour audio program and 30-page e-book that will help you improve your sales numbers almost overnight.

As with all of Michael Angelo Caruso’s offerings, this product comes with an unconditional money-back guarantee.

Social media tips galore

Thursday, June 23rd, 2011

Michael Angelo Caruso social media tipsThere are two types of people using social media.

The first type likes to mosey through a do-it-yourself program.  It’s a comfortable pace and they have a lot of fun.

The second type is always thirsty for ways to get practical tips that save time and produce revenue.  This group also has a lot of fun, but they also find ways to build brands and make money.

The latter group likes to “Facebook with purpose” and these are the folks who tend to seek me out for help.

Here’s a partial list of what I teach in my social media sessions, which will help you improve your business almost immediately.  This program includes dozens of proven strategies for securing a stronger Internet presence using Facebook (FB), Linkedin (LI), Twitter (TW), and YouTube (YT).

This is non-technical content:


Facebook is the New White Pages

- Learn how social media will help your biz when you use it as a system
- Appreciate how FB, LI and TW are alike and different
- Grow your friend list without getting slapped by the “Facebook police”
- Use Michael’s “3K Klub” trick to get FB friends to help you sell
- Protect your name online; learn valuable image marketing tips
- Discover the single best way to engage Facebook friends
- Add 100 additional connections in a flash
- Arrange for your FB posts to go to Twitter at the same time
- Use the “Notes” tab to provide more content
- Get Michael’s proven strategies for micro-blogging
- Improve dialog 0n FB, so you’re getting more biz and less small talk


Linkedin is the New Yellow Pages

- Get the most from cyber-introductions
- Learn LI’s best (hidden) feature
- Build a highly qualified list of prospects on Linkedin within 30 days
- Get a secret way to direct message groups of Linkedin contacts
- Arrange five more key Recommendations on Linkedin
- Learn clever ways to re-purpose those testimonials
- Leverage the power of LI groups
- Use LI polls to test-market ideas
- Market targeted messages to Linkedin sub-lists
- Why you should post .pdfs, even though Google can’t read’em
- Use Linkedin to push your competition off the first page  search results


Twitter, Video Marketing and How They Work Together

- Use Twitter as early warning system for customer service issues
- Connect your social media platforms
- Harness the awesome power of video marketing
- Learn why Twitter is more important than FB and LI combined
- Establish a Twitter presence by making 100 your firs day
- Improve your Twitter page background and readability
- Integrate your social media marketing with your regular distribution list
- Schedule your Tweets to occur 24×7
- Learn Video production secrets to save you tons of time and money
- Keep YT from recommending your competition in “related” vids
- Use video marketing to get happy customers to sell for you


Let’s talk!

Your first consultation is free! Just give my office a call at 248-224-9667.  Let’s get the word out.

The second most important web site for your business

Sunday, June 19th, 2011

Internet marketers and business owners always ask me where they should be putting their marketing efforts.  Of course, your company Web site is a critical place for you to spend time and money.

But what’s the second most important Web site for your business?  I’ll give you a hint.

It’s not Linkedin.  And it’s not your Linkedin business page, although you should have one.

It’s not your Facebook page.  And it’s not your Facebook business page.  You should have one of those, too.

The second most important Web site for your business is not YouTube.

It’s not even Google.

These are all valuable sites for marketing your products and services, but the one site that should be a part of every online business in 2009 is …

Twitter.

Here’s why in one sentence–Google crawls individual Tweets.  

You can post Facebook status updates all day and night, but Google will not see them.  The same is true for your Linkedin status updates.

But, Google indexes your individual messages on Twitter and makes them available to people doing Web searches forever.  Of course, you’ll be putting key words in your Tweets, but imagine what will happen when you’re putting your Web site address (or an abbreviated version of it) in 80% of your Tweets.

This is probably hard to imagine because Facebook and Linkedin don’t work like this.  Twitter is more powerful than Facebook and Linkedin combined!

That’s why, if you aren’t using Twitter, you are missing out on the greatest opportunity for building relationships with your customers and prospects.  You are missing out on the best free branding tool on the web.

And you are missing out on huge amounts of free traffic and increased sales!

There’s just no excuse for any business, large or small, to not be using Twitter, which has improved my reach immensely.  I’m on Twitter at @MichaelACaruso

Learn more about using Twitter and other social media platforms from my four CD program–a home or work study course titled, Social Media for Work.  For a limited time, I am including a free 30-page, social media e-book with all orders, so click today!

Best of luck on all your marketing efforts.  I you want training or other types of help, let me know.  Let’s get the word out!

-Michael Angelo Caruso, Royal Oak, Michigan

Oh, and you’re doing social media wrong

Thursday, June 9th, 2011

Is social media not fun for you anymore?

Lots of people are frustrated by Facebook and confused by Twitter.  They’re spending lots of time posting and setting up business pages, but not getting much for their efforts.

When things aren’t going right, it can be helpful to look at what you’re doing wrong.  I can help you in at least two ways.

1.)  I’m holding a cool social media event on Tuesday, June 14 in Troy, Michigan.  This event really is social.  There’ll be food, drink, music, and conviviality, whatever that is.

2.)  If you can’t attend, you can get the content on audio CD.  Use the Coupon Code SOCIAL to save a whopping $33, if you order within the next 24 hours.

Either way, you’ll get a ton of great information on how to improve your situation using the most revolutionary communication tool since the invention of the telephone–social media, baby.


Can I be direct with you?

Internet marketer, Michael Angelo Caruso, gives social media training.  I think one of the reasons for my success in the speaking and training business is that I’m a direct person.  I tell clients what they’re doing right and I tell them what they’re doing wrong.  I tell them exactly how to improve.

Not everyone likes my style.  Heck, I don’t like being told I’m wrong.  But when I get over my ego issues and really pay attention, I improve.

So, here I go again, being direct.  I hope it helps you improve.  Based on what I’m seeing out there…


Here’s what you’re doing wrong on social media:

Your accounts are stagnant.

You’re busy on Facebook, but not productive.

You’re selling too much and closing too little.

You follow the wrong people on Twitter.

You don’t allow comments on your blog.

You add people online, but don’t follow up in any meaningful way.

You have ads on your blog.

You’re not using RSS feeds.

Your blog posts are too short.

Your videos are too long.

You don’t follow people back.

You curse online.

You don’t “Facebook with purpose.”

You push the same updates to every platform.

You don’t edit your photos before posting.

You’re not producing enough content.


Want to know more?

Want to fix what’s wrong?  Wanna know what you’re doing right?

Then attend my great social media event on Tuesday evening, June 14 at the fabulous Tre Monti restaurant in Troy, Michigan.

If you can’t attend, order my Social Media That Works program on (4 audio CDs).  Use Coupon Code:  SOCIAL to get 1/3 off; save $33, but only for the next 24 hours!)

Let’s get your social media campaigns humming so more people can purchase your great products and services!

Customer feedback is a gift

Tuesday, May 31st, 2011

Good or bad, true or false, it’s always good to know what customers are thinking.  Customer feedback is a gift.  That’s why I love it when clients tell me what they think of my training programs.

Often, the client will prepare an executive summary for his boss and cc me, which is pretty cool.

Here’s what my client Frank, sent his boss and his team, after I did a sales training program for his team in southern California a while back:

August 30, 2010

To: Our Employees

From: Frank S.

Re: Sales Training with Caruso

Greetings,

Thank you to those of you who were able to attended sales training with Michael Angelo Caruso on August 14, 2010 at La Mirada.   Based on the course evaluations, all who attended the training enjoyed it and learned some very helpful ideas.

Below are some key points discussed at the sales training. We need to practice and reinforce these habits with all PTO team members. These small acts of politeness and respect to our customers (and everyone you come into contact with) have already made a difference in helping us grow customer relationships and our sales.

1) Smile, say “hello”, and introduce yourself to every customer you come in contact with.  Smiling releases endorphins, which will make you will feel better throughout the day.

2) Get the customer’s and name and “listen” to your customer very attentively.  Many times, when customer is given the opportunity to explain the whole issue, you learn exactly what you need to close the sale.  Ask more questions and then listen for other sales opportunities.

3) After a customer receives a product quote and says “Let me think about it”, respond “what specifically do you still have questions about?”  Then remind the customer that we have the right product and we are ready to deliver it ASAP.

4) When appropriate, ask the customer about their weekend or family.  Try to learn a little bit about the customer. Building customer relationships, builds loyalty.

5) After a sale is complete, shake the customer’s hand, give him your business card, and genuinely say “thanks for the business.” Then, close with “we look forward to seeing you next time!”

6) Call at least the top 5 largest invoices from the prior day and thank the customer for their business and make sure the sale was problem free.  If they are not available, leave a “thank you” message on their voicemail.

7) Michael made a good point about teaching customers how to treat us.  Our store employees are much more than just clerks.  We will now refer to our counter personnel are now “Parts consultants.”

With everyone focused on these little things, we will continue to grow our company together.   Thanks for your help!


Summary

Frank’s company has been a client of mine for over five years and I’m grateful.  I find the above feedback immensely gratifying for two main reasons:

a)  They like me, they really like me!  (Apologies to the actress, Sally Field.)

b) These great people are now in a better place when it comes to improving sales and providing better customer service.

The moral of the story is to pay attention to what customers say after you’ve served them.

I know I do.  Customer feedback is a gift.  What’s your favorite way to receive feedback?  Written?  Verbal?  On a blog or via Linkedin?

-Michael, MichaelAngeloCaruso.com in Royal Oak, Michigan

3 tricks for repurposing content

Sunday, April 10th, 2011

I generate a ton of content!

Michael Angelo Caruso's info productsYou may know that I produce a bi-monthly newsletter, post three blogs a week, and maintain multiple accounts on Linkedin, Facebook, and Twitter.

I also conduct monthly teleseminars, post tons of video on my YouTube and Vimeo channels and have created over 75 information products.

People often ask me how I get it all done.  Sometimes I wonder, too!


My favorite magic trick

One of my “tricks” involves repurposing content.  It’s a useful technique for anyone who works as a leader or supervisor, salesperson, customer service rep or whatever.

When you repurpose your great content, your information becomes accessible to more people in more convenient ways.  When your relevant content shows up in multiple places, YOU become more familiar, and people start thinking of you as an industry expert.  Pretty cool!

Do you ever give presentations?  Here are three easy ways to make your talk available in different modalities:

1) Record your live presentation with a digital recorder like those sold at Radio Shack. Then, import the sound file to a free audio editing program such as “Audacity” and burn audio CDs to giveaway or sell.

2) Record a three-minute highlight of your speech with a Flip video camera and post the clip on YouTube. Be sure to display your Web site on the “bottom third” of the screen to drive traffic to your Web site.

3) Publish an e-book version of your speech. Use voice recognition software to create a transcript or keystroke the speech into a Word doc (if you use a PC) and convert the document into a .pdf.

Oh, and congratulations! When you do #3, you’ll officially be a published author!


Churn out your own info products

For dozens of more tips on this subject and to generate a passive revenue stream for yourself, listen to my 60-minute audio CD, How to Create Info Products.  It comes with a 30-page e-book, too!

Thanks for your interest in self-improvement.  Now go repurpose some of your great content!

-Michael Angelo Caruso, Royal Oak, Michigan

Facebook is not Internet marketing

Sunday, February 20th, 2011

Michael Angelo Caruso Internet marketing facebook, linked, twitter, social mediaSo you’re spending hours on Facebook (FB) building a “brand” so you can earn “extra revenue” that will allow you to “retire.”

Let’s be serious.

If you’re marketing on Facebook but not on Twitter (TW), you’re wasting your time.  Why?  Because the Internet works in the aggregate, that’s why.

A healthy Facebook following means little compared to a healthy following on the Big Three social media platforms–FB, TW, and Linkedin (LI), with a YouTube presence added to the mix.

Each of these platforms offers something special to the branding process, more colors, if you will.  You wouldn’t fill your wardrobe with only navy blue shirts and pants, would you?

Twitter, for example, is more important than Facebook and Linkedin combined, for example, because search engines such as Google crawl individual tweets.  This is extremely important to driving traffic to your Web site!

Essentially, we’re talking about doing things that drive traffic to your Web site and money to your bank account.  This is done by systematically developing your brand using important, albeit inexpensive web online platforms, so beware of “social media experts”  who only want to help you with Facebook because “that’s all you need.”

Here are two training options that I offer clients–

Package #1:  Substantial Social Media Platform within 90 days

Facebook is the New White Pages

Facebook tutuorialSocial media can help your biz when you use it as a system; how FB, LI and TW are alike and different; growing your lists; how to protect your name online; valuable photo tips; the best ways to draw people in; add 100 qualified friends in a flash; arrange for your FB posts to go to Twitter at the same time; use the “Notes” tab to provide more content; use Michael’s proven strategies for micro-blogging; improve dialog with your FB connections; answers to your questions, unlimited e-mail access to Michael for 90 days

Linkedin is the New Yellow Pages

How to maximize cyber-introductions; LI’s best (hidden) feature; beef up your presence on Linkedin by adding 75 qualified connections within 30 days; arrange five more key Recommendations on Linkedin; clever ways to re-purpose those testimonials; the power of LI groups; how to use LI polls to test-market ideas; answers to your questions, unlimited e-mail access to Michael for 90 days

Twitter, Video Marketing and How They Work Together

Using Twitter as “defensive marketing;” connect your social media platforms; employ the awesome power of video marketing; why Twitter is more important than FB and LI combined; establish a Twitter presence right away by adding 100 additional connections; improve your Twitter page background and readability; integrate your social media marketing with your regular distribution list; answers to your questions, unlimited e-mail access to Michael for 90 days

You’ll receive an occasional easy “homework” assignment from me to ensure gradual progress and success.

Bonuses

Package #1 includes all the above content, plus . . .

-  Four of my audio CDs on this subject ($99 value)

-  I’ll spend time with you to explain things

-  Unlimited e-mails with Michael for 90 days

Investment for Package #1

$ 975.00 if I teach you do it;   $ 1,750.00 if I help you do it;    $2,500 if I do it all; (designed to pay for itself in 90 days)

As with all of my products and services, you will get much more than you pay for.

Package #2:  Comprehensive Internet Marketing Campaign

Including, Social Media Platform within 90 days, video marketing, establish an e-newsletter and a blog

-  All of the content in consulting Package #1, plus . . .

Social Media strategies redux

-  Create one or two videos for YouTube

-  Set up Twitter to automatically post to Facebook

-  Set up your blog to automatically post to Facebook

-  Show how to re-purpose content on Facebook

-  Arrange five more key Recommendations on Linkedin

-  Integrate your social media marketing with your regular distribution list

E-mail marketing tutorial

- Strengthen your distribution list

- Get best practices for sending bulk e-mail

- Create the perfect e-mail

- Publish an e-newsletter, quickly and easily

- Improve deliverability, open rate, read rate of your bulk e-mails

- Improve your Click-Thru-Rate (CTR)

- Avoid spam filters

Web site tips and efficiency tricks

- Site evaluation and suggestions for easy changes that yield big results

- Re-identify your most important keywords

- Recommend a new vendor, if necessary

- Use your Web site to collect e-mail addresses

Video marketing thrust

- Explain the concept and Michael’s easy, non-technical methodology

- Create one or two videos for YouTube

- Upload videos to Vimeo, Facebook

- Send video links in e-mails and e-newsletters

Blogging power

- Blogs are better than Web sites; post twice a week

- How to never run out of content

- Set up your blog to automatically post to Facebook

- Show how to re-purpose content through article marketing

- Use blog to establish external links (Google LOVES external links)

Bonuses

Package #2 includes all of the above, plus . . .

-  Four of my audio CDs on this subject ($99 value)

-  I’ll spend time with you to explain things

-  Unlimited e-mails with Michael for 180 days

Triple Your Income, 6 CDs on how to get paid for speaking, writing, and consulting ($250 value)

-  I will comp you to as many of my speaking events as I can (priceless)

Investment for Package #2

$2,900 if I teach you do it;  $3,500 if I help you do it;  $4,900 if I do it all; (designed to pay for itself in 180 days)

As with all of my products and services, you will get much more than you pay for.

Testimonials

Dr. steven ringler“Michael Angelo Caruso helped improve my business’s Internet presence in a very short time.   I highly recommend him for your online marketing needs.  This guy really delivers!”       -Dr. Steven Ringler, Plastic Surgeon, Grand Rapids, Michigan, www.stevenringlermd.com

“Michael Angelo Caruso is a wonderful teacher!  He is currently working with me to build my business through Internet marketing.  He’s also a patient man; I’ve needed my hand held on more than one occasion.  Along with his integrity comes humor.”   –Joni Johnson, Co-owner, www.instafirmbodywrap.com, Troy, Michigan


Summary

Michael Angelo Caruso internet marketing So, however you decide to handle social media marketing, be sure to be involved with
The Big Three and not just Facebook.

If you’d like my help, choose from one of the above two training options and let me know what you decide. Call me right away and I will personally congratulate you before we set up our first official call.

Take your company or organization to new heights using my proven techniques for systematic, online branding by using inexpensive social media instead of expensive advertising campaigns!

What do you think?

-Michael Angelo Caruso, Royal Oak, Michigan  248-224-9667