Archive for the ‘Selling’ Category

5 cool ideas for starting a team

Saturday, January 28th, 2012

Assembling a team can be challenging when team members have different backgrounds, unique personal agendas, and unrelated methodologies.  If it is difficult to get busy people to sit at the same table, it can be much more challenging to get a team emotionally centered.  Here are 5 Cool Ideas to get teams started.


5 Cool Ideas for starting a team

1.  A meaningful quote can provide solidarity and purpose. 

We know that a picture is worth a thousand words, but what is a word worth?  Well, a word can be invaluable if it helps center a team on a theme.  A special word can unify and educate.  Introduce a word every day and over time, people will increase their vocabularies.  Share a combination of words like a quote or a song lyric to cultivate passion and a sense of team spirit.

2.  Workers relate better when they learn about each other.

Elton Mayo, founder of the modern day Human Resources department, taught us that workers have a need to feel like they belong.  A sense of belonging sets the stage for employee retention, loyalty and a general sense of espirit d’corp.  Have team members share something about themselves that no one else knows.  This process is fun and builds rapport like no other exercise.

People will offer the most interesting information as they try to entertain and make each other laugh and think.  You can do this exercise every week for a month and it will never get old.

3.  Have a look at the past. 

Have everyone bring a childhood photo to work.  Scan the photos into a presentation and have fun guessing who is who.  Tell stories about the photos and enjoy each other as you discuss things that have nothing to do with work.  Then, get down to business.

4.  Group reading can establish work themes team and teach lessons. 

Many work groups participate in book clubs.  Team members come to work a half-hour early one day a week to discuss a book that everyone is reading.  Take turns having everyone recommend a book.

5.  Present one Cool Idea a day.

Get the ideas from my 5 Cool Ideas book series.  Use the books to present one cool idea or a 5 Cool Ideas topic before every meeting.  The idea should be related to the task at hand.  Ideas will spark other ideas.

———–

Michael Angelo Caruso team buildingThe above article is available for republication on your blog, website and in your newsletter.  Simply send a message stating your intent through Michael’s website.

Learn more about the 5 Cool Ideas books at www.MichaelAngeloCaruso.com.

Are you sharing compliments people give you?

Friday, December 23rd, 2011

In the old days (1980s!), business people used to try to get “letters of recommendation” from satisfied customers.

It was a hassle to get people type the document and an even bigger struggle getting the compliments into a format that allowed large groups of people to read them.

social media Michael Angelo Caruso blogToday, it’s much easier because you can just re-purpose what people send you via social media.  Yet, many people are reluctant to recycle the compliments they receive.

Are they too humble?  Are they not thinking strategically about their careers?  Are they lazy?

Maybe all of the above?  All I can tell you is that compliments become third-party testimonials when you share them.


Convert Linkedin posts into new biz

Here’s a great compliment from a Mr. Carlo Abati via Linkedin:

Date: 12/01/2011

Subject: RYLA Students

G’ Mornin’ Michael,

This morning’ our Rotary club of Windsor – St.Clair had the pleasure of handing out the Rotary Youth Leadership Awards Certificates to three very deserving young students.

I’m writing this message to you to let you know how highly they spoke of you, and how you’ve been a GREAT influence on them, especially with regards to leadership aspirations as it relates to their “Student Government” within their respective high schools!

Thanks for everything you do for this program, as I think it’s among the BEST in the nation!

All the Best to you. Ciao, Carlo.


Third-party compliments feel great!

This kind of message makes me feel good.  Makes me look good, too, so I’m re-purposing this Linkedin message as a Facebook Note and as a blog post at www.MichaelAngeloCaruso.com

And another kind message from entrepreneur and fellow professional speaker, Jim Jung:

Jim Jung Michael Angelo Caruso blog“If any of you haven’t yet heard Michael Angelo Caruso present at one of his tremendous seminars you are truly missing out. Michael is a resource for great knowledge with tons of meaningful content to help you improve, to grow your business and to grow as an individual. I have had to pleasure to co present with him and it has always been an honor and a privilege.

He is very positive and a pleasure to be associated with. Take the opportunity to get to know him or attend a function where he is presenting. Michael is a person you will want to add to your “must meet” list. I hope we do more together in the future.”

Wow!  Now, even I want to work with that Caruso guy!  I’ve shared this great third-party testimonial on my new Google+ page.


Recycle your compliments

Everyone wins when you share the nice things people say about you.  The other person wins because you’ll be promoting him when you share the source of the compliment.  Your readers win because they get a fresh perspective as to the quality of your work.  Of course, you win TWICE because this interesting exercise in self-promotion will also improve relationships with those who originated the compliment.  So go green; recycle compliments!

Meet the person who can make your year in 2012!

Sunday, December 4th, 2011

2012 Michael Angelo Caruso blogA single individual can make next year the best twelve months of your life.  That statement has a big emotional impact, but let’s look at this logically.

That “someone” is either a person you already know or someone you’ve yet to meet, right?

If it’s someone you know, one might argue that this person would have helped you already, so let’s assume that the magic is going to be courtesy of a new introduction.

If it’s someone you have yet to meet, you will either meet him/her on your own or someone will introduce you.  It’s hard for most people to make this kind of connection because we are creatures of habit and tend to see the same people week in and week out.

So it will be a lot easier if someone makes the introduction for you, right?

If someone is going to introduce you to a person who upgrades your life, you can increase your opportunities by hanging around with people that author Malcolm Gladwell refers to as “connectors.”  People like … me.


Special guests to speak at my MasterMind dinner

You’re invited to attend a special holiday dinner for my MasterMind group on Tuesday evening, December 13 in Troy, Michigan.

All of these meetings are worthwhile (we meet the second Tuesday of the month), but on December 13, I’ve invited several of my big shot friends to come talk about how they have become master networkers.  Join us at Tre Monti restaurant this month and you’ll get to have dinner with some bona fide celebrities!  I’ll introduce you to:

Rick Pinkowski Michael Angelo Caruso blogRick Pinkowski–Meet Michigan’s event impresario.  Rick throws some of the biggest and most successful parties in the D and is seriously plugged into the social scene.   “Pink” is a serious networking genius both online and “in real life.”  He’ll be sharing his fabulous strategies for networking on Facebook.

Melinda Ann Prince Michael Angelo Caruso blogMelinda Ann Prince–This media maven is everywhere.  Melinda brings a unique and natural energy to everything she does, including her extensive work in the broadcast communication industry.  Two seconds in Melinda’s presence is all it takes to realize that this lady can teach you about networking!

Peter Nielsen Michael Angelo Caruso blogPeter Nielsen–Our own local fitness guru is known around the world as a talented author and speaker, too!  Peter’s triumph from personal tragedy is the stuff of legends and an inspiration to everyone who hears it.  I’ll introduce you to Mr. Peter Nielsen and you will never forget him.  Bring your camera for this unique photo opportunity!

And my other MasterMinders–like-minded people who are improving their stations in life through personal and professional development.


And here’s a huge discount for you, too!

Purchase twelve such dinners in advance at a HUGE discount and receive a credit for dinners you can’t attend.  Save $181 using this program.  This offer ends soon so register now by clicking here.

You might want to bring your spouse, significant other or business partner to this dinner.  After all, if your life drastically improves in 2012, the person closest to you will also receive an upgrade.  A rising tide raises all ships and all that …


One night can improve all of 2012

Michael Angelo Caruso mastermind blogIt’s true!  Meeting the right person can change your life–especially if that person introduces you to more people who can improve your situation.

Stop in for dinner with us on Tuesday, December 13 and we’ll do our best to help you become a master at networking.

P.S.  Register online for this single dinner asap for only $40.  It’s $50 at the door.

The “Power of Three” helps you remember things

Sunday, November 20th, 2011

Anyone who gives presentations has had the sinking feeling that comes from forgetting what you want to say.

It’s the worst possible scenario because you become flustered, embarrassed, and usually fall apart on the spot.

Worse, your credibility is ruined with the audience, who suddenly feels that you don’t know your stuff.

Rick Perry Michael Angelo Caruso blogRick Perry suffered this problem during a recent debate at Michigan’s Oakland University.  The Governor of Texas confidently stated that, if elected President, he would do away with three areas of government.  He rattled off the first two and then … nothing.

Some politicos say this gaffe could cost him the election!

I’ve given over 2,000 presentations and keynote speeches and have developed a near foolproof way to never forget what to say.  I call it, “The Power of Three” and it works like this.


How to never forget what you’re trying to say

When preparing your speech, presentation or debate, ask yourself, “What three things do I want my audience to know?”

Then, hold out your index finger and assign the first item to that finger.  Psychologists refer to this technique as “association.”  Assign the second and third item to the middle and ring finger of the same hand.  Then run down a quick version of the three points, counting down the three items using your fingers.

Repeat the process all the way up to your presentation.  You can practice the power of three in the car, during television commercials, and even in the shower.

Use my power of three technique and you’re not likely to forget what to say when speaking to an audience.

It’s a shame Rick Perry didn’t consult with me when he visited Michigan, eh?

______________

Get more great tips by ordering Michael’s Present Like a Pro DVD.  It’s a 45-minute video that both shows and tells how you can be much more effective when speaking to groups.  www.MichaelAngeloCaruso.com or 248-224-9667 for more info.

5 cool ideas for remembering names

Friday, September 16th, 2011

Michael Angelo Caruso name badgeI once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, then a prominent Barbados newspaper.  I first met Roxanne and five of her friends in a banquet buffet line.   Later, she recounted that I remembered all of their names after the meal.


5 Cool Ideas for remembering names

1.  Use a system you can rely on.
People who use a memory device called mnemonics remember Pat’s name because she is wearing purple, but may struggle to recall Pat’s name when she wears brown.  Try to remember a person for who they are, rather than what they wear.

2.  Use “cluster imprinting” to learn names.
The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them.  Listen to the person say his or her name.  Then you might say “Catherine, it’s nice to meet you.”  You’ve now heard her name twice.

3.  Repetition is a form of practice.
After being introduced, you might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?”  The person could answer “‘Catherine’ with a ‘C’.”  Now you’ve heard the name five times and visualized it at least once.  If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know Tom? Tom, this is Catherine.”  Now, you’ve been imprinted with Catherine’s name seven times.

4.  Practice remembering the name right up until you say “goodbye.”
When it’s time to excuse yourself, you might say “It’s been nice meeting you, Catherine,” which makes the eighth time your brain has been imprinted with her name.  You are not likely to forget “Catherine.”

5.  Use interval training to achieve total recall.
Try to recall the name at several intervals during the next 24 hours, stretching the time span for each attempt.  Another form of interval training is to review rosters and registration lists before and after the meeting.

______________

5 Cool Ideas book Michael Angelo Caruso blogThe above article is an excerpt from Michael Angelo Caruso’s book, 5 Cool Ideas available from Edison House.

Free marketing advice every Monday

Monday, July 11th, 2011

Fishing hook sample selling Michael Angelo CarusoA while back, I did something most business people never do.

I started giving away my products and services.  And it’s the best thing I ever did for my consulting business.

Every Monday at 4:00 ET, I jump on a conference call to dispense advice on everything from Internet marketing to event planning.  The call-in codes are below.

People call in from all over North America.

Many callers have booked me to speak at various conferences and fundraisers.  I help them save time, increase attendance, promote their events, and get the most from their marketing efforts.

My seminar fundraiser program has so far raised over $150, 000 for Rotary, Chambers of Commerce, and other non-for profit organizations.

Some callers have yet to do business with me.  They are prospects who often convert after being on the call.

You should consider giving away your products and services.  If you cannot afford to give away any of your current products, think about developing a product that you can make available.


“Set the hook” by sample selling

Fisherman know that you have to “set the hook” when the fish nibbles at the bait.  Setting the hook is that small jerky motion that pulls the hook through the fish gill.  The hook is a reversed-barbed piece of metal that makes it difficult for the fish to escape once he takes the bait.

That’s what free information and free products do.  I call it “sample selling” because its like giving folks a free sample of what you do so they become interested in spending money with you.

It’s an easy marketing strategy to implement and everyone wins.


Free call and great marketing advice

Free marketing call with Michael Angelo CarusoYou can hear how I do this and get yourself some terrific marketing advice by being on the call this Monday, from 4 to 4:30 PM ET.  And did I tell you that the call is free?

Use call-in number: 218-339-3600, access code: 686134#

What does your company give away to promote business?

When is a hot dog not a hot dog?

Saturday, July 2nd, 2011

Another fabulous Fourth of July weekend is upon us.  Happy Fourth!

This year, we’ll blow up scads of fireworks and consume countless burgers and hot dogs–all commodity items that defy much serious expectations.

So when is a hot dog, not just a hot dog?

When it’s an event.

This is because of something called product differentiation.

Product–or service–differentiation can help consumers tell you apart from the competition.   When people appreciate the difference they become interested in doing business with you.

George and Rich Shea

George and Rich Shea

Yet, differentiation can be a challenge, especially when it comes to mundane products such as hot dogs.  Brothers George and Rich Shea have brilliantly differentiated the Nathan’s brand of hot dogs by holding an annual hot dog eating contest.

The contest, started in 1961, is now televised on ESPN.  Every year, publications such as the New York Times run articles that provided thousands of dollars in free advertising.

When is a hot dog not a hot dog?  When it’s the featured product of  a televised hot dog eating contest–every July 4.  Brilliant!

Have a safe and relaxing holiday weekend!

Oh, and tell me, how do you differentiate your hot dog?  With mustard?  Catsup?  Onions?  Chili?

I blog on Monday, am asked to do a radio interview on Tuesday

Monday, June 27th, 2011

Michael Angelo Caruso uses blog to get interviewsMany people complain that they don’t get any juice from their blogging activity.

The problem is usually related to one of two issues.

1) Not enough people are seeing the blog.
2) The blog topic isn’t interesting enough.

By “interesting,” I mean relevant and by “relevant,” I mean something that is in the news. Extra points, if the blog topic is related to what you’re marketing.

Never forget that the Internet works on keywords, so your blog has a better chance of being read if it contains the most popular keywords of that particular day. A good place to get your daily keywords is from news sites, such as www.CNN.com.

Here’s how this formula worked to a tee for me this week.

Peter Falk, TV’s Lt. Columbo, died late last week. I posted a blog about how Columbo’s famous “just one more thing” line became an effective selling tactic and pushed it out to my social media platforms.

Radio show morning host, Michael Patrick Shiels, a connection in my vast social media network, read the blog and had his producer contact me for an interview.

(By the way, another author/speaker in my city also had the idea to post about Columbo, but he incorrectly spelled the name “Colombo,” which no doubt reduced his number of original views.  Spelling counts, people.)

You can hear the interview tomorrow morning, Tuesday, June 28 at 6:45 AM ET at MichiganTalkNetwork.com.

Of course, once the interview was booked, I reposted the same topic along with the new development to squeeze extra juice out of the topic.  I might even create an “epilogue post” after the interview is completed.

Good luck with blogging and all your marketing efforts!

~~~~~~~~~~~~~~~

Anyone can blog.  Listen to Michael Angelo Caruso interview with Paula Parisot, a soccer mom and paid blogger.  The 60-minute audio CD is titled, Blogging for Profit.