Archive for the ‘Self improvement’ Category

Hard ass, Steve Jobs, softens us up

Saturday, October 8th, 2011

Steve Jobs Michael Angelo Caruso blog Steve Jobs was not known as a sentimental softie, yet his passing is still a tender memory for people all over the world.  Clearly, his death has gotten a lot of us to think about how we spend our lives and what we do with our time.

Humans are creatures of habit. We are more likely to do things we’ve done before than to try something new. We drive the same route to work every day, park in the same spot when we get there, and eat the same types of lunches from week to week.

This “routine-groove-rut” is exactly the kind of patterned behavior that prevents us from making new memories.  Here are 5 Cool Ideas on how to create new memories.

5 Cool Ideas for Creating Memories

From www.MichaelAngeloCaruso.com

1.  Living in the past doesn’t create memories.  
People who dwell on the past often develop a victim mentality about life.  Victims perceive life to be a series of negative occurrences because of things that have happened to them.

Their attitude seems to be “People have always taken advantage of me, so I’m not interested in meeting new people.”  Old scripts can be keeping you from enjoying new material.

2.  Invite new memories by rewriting your slate.  
John Locke Michael Angelo Caruso blogImprinting is a series of repetitive life lessons that help us determine our view of the world, including our self-concept. Most of us are indelibly imprinted early in life.  Philosopher, John Locke wrote that, as youngsters, our minds are “tabula rasa” or a blank slate.  Early on, people write on our slates, helping us create memories.

Some of us have trouble writing over those old memories.  When you can rewrite your slate, you can easily add new memories.  Computer experts might describe rewriting your slate as overwriting your disk.

3.  Accept that new invitation.  
George Herbert Walker Bush michael angelo caruso blogA female friend of mine was jogging when she encountered a group of strange men. The men identified themselves as secret service agents traveling with then President George Herbert Walker Bush.  My friend told me that the agents invited her to run with the President and his entourage the next morning.

She passed on the offer.  I asked her why she declined such a unique opportunity and my friend said, “I guess I didn’t feel like it.” Doing new things avails us to new memories, so make it a habit to step out of your routine.

Memories are generated by a process behavioral psychologists refer to as “experiential learning.”  New experiences, of course, are a form of imprinting, which helps us to create memories. Routines do not promote newness.

4.  The present is sometimes too predictable.   
People who only think about the present condition are so caught up in routines that they cannot seem to try new things.  In their determined effort to maintain status quo, they resist new opportunities, thus stifling the creation of new memories.

5.  Live as if you don’t have much time left.  
Impresario, Steve Jobs, urged us to not live other people’s lives. Do what you want to do.  Do it now.  Sociologists have discovered that people near death have an overwhelmingly common regret about their life.  They usually regret not trying more new things like traveling to foreign countries and meeting more people.

What have you always wanted to do? What would you do this year if you knew it would be your last year? Use the answers to these questions as incentive to generate new memories.
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More from Michael on his great blog.

Don’t veer for deer

Thursday, September 29th, 2011

deer driving michael angelo caruso blogI’m speaking in Jamaica and brought some reading material on the trip.

My September/October issue of AAA Living magazine features an interesting article on the dangers of “deering while driving.”  It got me thinking about how humans handle problems.

Apparently, there are 1.5 million car-deer collisions annually.  The magazine states that the crashes kill some 150 people.  These accidents aren’t healthy for the deer, either, as hardly any of them are wearing safety belts.


Here’s a surprising driving tip

The article lists three ways to avoid an unwanted wildlife encounter:

1)  Stay alert.  Deer are the most active at dawn and dusk.

2)  Deer travel in herds.  If you see one animal, there are probably many more nearby.

The third piece of advice is rather surprising:

3)  Don’t veer for deer.  Experts say that swerving is much more dangerous than hitting the animal.  Veering could easily introduce oncoming traffic or an unforgiving bridge abutment into the equation.


Sometimes, it’s best to face a problem head-on

Michael Angelo Caruso blog problem solvingThe “don’t veer for deer” lesson is a good metaphor for other types of problem-solving.

Of course, it’s always a good idea to stay alert for communication problems related to customer service, marketing, and such.  And yes, these problems often “travel in herds.”

Lots of us try to avoid problems by ignoring them, procrastinating or even denying the problems exist.

Yet, in many cases, it’s best to confront the problem head-on.  Face the problem as if you would position yourself directly in front of a camera.

Let the conundrum collide with your personal life or your work routine.  This will create a unique opportunity to uncover a solution.


More resources

For more safe driving tips, visit www.AAA.com/SafeDriving.

To get more tips for solving problems, listen to my Creating Success Habits audio CD.

Women’s lib, my butt

Tuesday, September 27th, 2011
Actress, Erin Cummings, second from left, and friends  Michael Angelo Caruso blog

Actress, Erin Cummings, second from left, and friends

Sure, women have come a long way, baby, but the glass ceiling hasn’t even been scratched, let alone broken.

Women hold more MBAs than men, but are employed in fewer executive positions for far less money.

The Troy Rotary Club of Michigan–I’m going to be President next year– is honoring Troy business women and women everywhere with its second annual Troy Business Woman of the Year Awards luncheon on Wednesday, October 5.

Detroit-area folks are welcome to attend and nominate.  Here are details.


Troy Rotary Business Woman of the Year Awards!

Mark Mullin Troy Rotary Michael Angelo Caruso blogThe Rotary Club of Troy will honor a number of women business leaders at a special luncheon on Wednesday, October 5th, 2011.

We’d love for you to participate in the “Troy Rotary’s Business Women of the Year” event as a nominee and/or an attendee.

We’ll interview the awardees to learn their business secrets and also hear from our guest speaker, Denise Roberts from Sales Partners.

Nominees must work in Troy, Michigan. Applicants or those who nominate the applicant should submit three-paragraphs explaining their accomplishments in noteworthy community involvement and business during the last 12 months.

Send your information to Linda K. Weaver at lkweaver@wowway.com.

Troy Rotary will take make a determination based on these accomplishments.

The luncheon will take place at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the outdoor fountain is magnificent most of the year.  Plus, there’s almost always an interesting guest speaker.

Please pay for lunch at the door– $15 cash or check per person.  (Your second lunch with Troy Rotary is no charge!)


Directions to Troy Rotary

Maureen McGinnis Michael Angelo Caruso blogHead west on Big Beaver so you can turn right onto Lakeview Drive between Somerset North and Bank of America.  Make an IMMEDIATE right into the first driveway.  This will take you into the guest parking lot.  Leave a few extra minutes to clear bank security at the front door.

This map may help:  http://tinyurl.com/TroyRotaryInvitation

Please be there a few minutes before noon on October 5 so you can network with Rotarians and guests.  Call Michael Caruso at (248) 224-9667 for more information

Bring your camera and lots of business cards and we’ll see you soon!  You will enjoy our fun members and they will enjoy you!


Nominating is easy!

Troy Rotary is honoring a number of Troy Business Woman at a special luncheon on Wednesday, October 5th.  You may nominate someone you know, ask someone to nominate you or nominate yourself.

Nominees must work in Troy and must be present to win.  Please provide the following information and submit to Linda K.Weaver at lkweaver@wowway.com by September 27.  Questions?  Call Michael Angelo Caruso at (248) 224-9667.


Info on nominee

You may copy/paste and e-mail info to Linda, above.


Requested info

Name of nominee _______________________________

Phone number _________________________________

E-mail address _________________________________

1.  Please tell us about your background as a business woman:

 

2.  Briefly list your business achievements during the past 12 months:

 

3.  Rotary is a community service organization.  Please tell us about any volunteer work you’ve done during the last year.  This includes “after hours” activities such as charity work, community projects, etc.

_______________
Thank you!

We hope to see you at the October 5th luncheon at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the magnificent outdoor fountain. Lunch is $15 cash or check per person and your second lunch with Troy Rotary is free!

 

What if women ruled the world?

Of course, neither gender needs to “rule the world.”  We’re all together in this.  Still, it’s nice to honor area business ladies for a job well done!

 

5 cool ideas for remembering names

Friday, September 16th, 2011

Michael Angelo Caruso name badgeI once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, then a prominent Barbados newspaper.  I first met Roxanne and five of her friends in a banquet buffet line.   Later, she recounted that I remembered all of their names after the meal.


5 Cool Ideas for remembering names

1.  Use a system you can rely on.
People who use a memory device called mnemonics remember Pat’s name because she is wearing purple, but may struggle to recall Pat’s name when she wears brown.  Try to remember a person for who they are, rather than what they wear.

2.  Use “cluster imprinting” to learn names.
The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them.  Listen to the person say his or her name.  Then you might say “Catherine, it’s nice to meet you.”  You’ve now heard her name twice.

3.  Repetition is a form of practice.
After being introduced, you might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?”  The person could answer “‘Catherine’ with a ‘C’.”  Now you’ve heard the name five times and visualized it at least once.  If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know Tom? Tom, this is Catherine.”  Now, you’ve been imprinted with Catherine’s name seven times.

4.  Practice remembering the name right up until you say “goodbye.”
When it’s time to excuse yourself, you might say “It’s been nice meeting you, Catherine,” which makes the eighth time your brain has been imprinted with her name.  You are not likely to forget “Catherine.”

5.  Use interval training to achieve total recall.
Try to recall the name at several intervals during the next 24 hours, stretching the time span for each attempt.  Another form of interval training is to review rosters and registration lists before and after the meeting.

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5 Cool Ideas book Michael Angelo Caruso blogThe above article is an excerpt from Michael Angelo Caruso’s book, 5 Cool Ideas available from Edison House.

Favorite first lines from books

Tuesday, September 13th, 2011

You may know that I’m a lifelong bachelor, so it wouldn’t surprise you to learn that I’ve got a special appreciation for good opening lines. And I’m not just talking about pick-up lines with the ladies.

Cool Ideas  book michael angelo caruso blogBooks are one of my passions, too.  I write them and read them.  Soon, I’ll be launching the second edition of my 5 Cool Ideas book.

I love to read books, too.  Yep.  Again this year, I will consume about 30 books and post the reading list on my website.

Recently, I was reading about famous first lines from books and wanted to share my favorites.  Here you go!


Favorite opening lines

“Happy families are all alike; every unhappy family is unhappy in its own way.”  – Leo Tolstoy’s Anna Karenina

Whether I shall turn out to be the hero of my own life, or whether that station will be held by anybody else, these pages must show.   – Charles Dickens’ David Copperfield

“It was a pleasure to burn.”  – Ray Bradbury’s Fahrenheit 451

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.” – Charles Dickens’  A Tale of Two Cities

“Good is the enemy of great.”  – Jim CollinsGood to Great

“Who is John Galt?”  -Ayn Rand’s Atlas Shrugged

Do you have a favorite opening line from a book?

Meet people as fast as you can

Monday, August 1st, 2011
Quincy Jones Michael Angelo Caruso blog

Quincy Jones

I read Q:  The Autobiography of Quincy Jones a while back.

Quincy has had an amazing life.  Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.

Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old.  By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.


You only have to meet someone once

The French have a delightful way of saying “goodbye.”  They say, “à la prochaine,” which means, until the next time.

I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.

alex mandossian michael angelo caruso blog

With Alex Mandossian in Los Angeles

For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”

Call me crazy, but I feel that once I meet someone, I never have to meet them again.

Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.

My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.”  It’s the same concept.


People are your greatest resource

When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can.  That way they can begin relationships that will serve them for decades.

Do this online, as well.  The average social media user has between 120 and 150 Facebook friends.  Increase that number for better-than-average return from your online networking.

This same principle can be applied in business when it comes to communicating, marketing, and even blogging.  Just try to connect in meaningful ways.  Give continuous value to people.

And like Quincy, meet people as fast as you can.

-Michael Angelo Caruso, Royal Oak, Michigan

Get bigshot Facebook friends to help you promote

Monday, July 18th, 2011

Michael Angelo Caruso social media tipsNote:  Michael Angelo Caruso will be giving his favorite Facebook marketing tips at a special evening program at Tre Monti Restaurant in Troy, Michigan on November 8, 2011.  Come have dinner, laugh, and learn!

If you don’t live in Michigan or can’t attend the dinner, you can order Michael’s audio CD and e-book on social media success.

________________________

Facebook is the biggest communication revolution since the invention of the telephone.

Initially known as “a good way to meet chicks,” Facebook is now a solid promotional tool that moves millions of dollars in products and services all over the world.  And for the most part, it’s free.

You’d think people would be adding people to their FB network like crazy, yet the average FB user only has around 165 friends.  Amazing.


Friend people with more friends than you

If you’re too lazy to build your own network, there is another strategy you can use.  Hitch your wagon to people with bigger wagons, by friending folks with large networks.  I’ve even started a Facebook sub-list I call 3K, which indicates which of my FB buddies has at least 3,000 friends.

By the way, I probably have a bigger wagon than you, which means that by connecting with me, you are increasing your marketing reach without even taking time to build your list.

Like I’ve indicated, this shouldn’t be your “Plan A,” but it works.

You can get into my airspace by connecting with me here:


Facebook

Find me on these four pages:

http://www.facebook.com/michaelangelocarusoFanPage

http://www.facebook.com/pages/Get-the-Word-Out/114088268614250

http://www.facebook.com/pages/Michael-Angelo-Caruso/50675712794

http://www.facebook.com/pages/5-Cool-Ideas/162724357106753

As a favor to me, please Like my Troy Rotary Facebook page at

http://www.facebook.com/TroyRotary

 


Linkedin

http://www.linkedin.com/in/michaelangelocaruso


Twitter

Twitter is more powerful than Facebook and Linkedin combined!

http://twitter.com/MichaelACaruso


YouTube

Watch a fun video, then subscribe and join my growing network here, too!

http://www.youtube.com/results?search_query=michael+angelo+caruso&aq=0


Just do it!

Connecting with me via all of the above links will introduce you to thousands of my friends and allow me to easily tag you in the future.  Do this with your other friends who are well connected, as well.  I hope all this new attention won’t go to your head.  lol

Welcome to the social media revolution and remember, don’t drink and type.

From Royal Oak, Michigan-

Michael Angelo Caruso

Free marketing advice every Monday

Monday, July 11th, 2011

Fishing hook sample selling Michael Angelo CarusoA while back, I did something most business people never do.

I started giving away my products and services.  And it’s the best thing I ever did for my consulting business.

Every Monday at 4:00 ET, I jump on a conference call to dispense advice on everything from Internet marketing to event planning.  The call-in codes are below.

People call in from all over North America.

Many callers have booked me to speak at various conferences and fundraisers.  I help them save time, increase attendance, promote their events, and get the most from their marketing efforts.

My seminar fundraiser program has so far raised over $150, 000 for Rotary, Chambers of Commerce, and other non-for profit organizations.

Some callers have yet to do business with me.  They are prospects who often convert after being on the call.

You should consider giving away your products and services.  If you cannot afford to give away any of your current products, think about developing a product that you can make available.


“Set the hook” by sample selling

Fisherman know that you have to “set the hook” when the fish nibbles at the bait.  Setting the hook is that small jerky motion that pulls the hook through the fish gill.  The hook is a reversed-barbed piece of metal that makes it difficult for the fish to escape once he takes the bait.

That’s what free information and free products do.  I call it “sample selling” because its like giving folks a free sample of what you do so they become interested in spending money with you.

It’s an easy marketing strategy to implement and everyone wins.


Free call and great marketing advice

Free marketing call with Michael Angelo CarusoYou can hear how I do this and get yourself some terrific marketing advice by being on the call this Monday, from 4 to 4:30 PM ET.  And did I tell you that the call is free?

Use call-in number: 218-339-3600, access code: 686134#

What does your company give away to promote business?

Valuable sales lesson from Lt. Columbo

Sunday, June 26th, 2011

Peter Falk, who played one of television’s greatest characters, passed away last week, but not before giving salespeople one of the greatest closing techniques of all time.

Falk played Lt. Columbo, a bumbling police detective so unusual, he didn’t need a first name.  Columbo was a true original, a slow-moving, hunched over man wearing a rumpled raincoat and carrying a stogie.

Columbo never seemed to know which way was up—until he solved the crime, usually by tricking the perpetrator into talking too much.

The TV detective used what we now refer to as “Doorknob Close.”  His patented “close” was to turn around as he headed out the door and say something disarming like, “Just one more thing.”  [Watch the 5:02 mark in the above video.]

The Doorknob Close, also known as the “Reverse Close,” works best when the detective/seller has given up and is literally saying “goodbye” to the perpetrator/prospect.

No seller ever plans to use the Doorknob Close, but it can be very useful because it contains the element of surprise.  Here’s how it works.

Let’s say a sales presentation does not go well and the prospect has not been forthcoming regarding his reasons for not buying.  Perhaps the prospect has ended the presentation by saying something such as, “I need more time to think about it.”

The salesperson thanks the prospect for his time and slowly walks to the door.  The seller places her hand on the doorknob and then suddenly turns around and says, “Now that the presentation is over, may I just ask . . . why  didn’t buy from me today?”

Peter Falk closing sales

Peter Falk

The timing of this question makes it much more effective than if it’s asked earlier in the presentation because the prospect, thinking the presentation is over, begins to relax.

The Doorknob Close is powerful because it catches the prospect in an unguarded moment.  The question, when posed from the doorway, almost always results in new information, which the seller can then use as an opportunity to reopen the discussion.

Caveat:   Do not reward an honest answer by re-entering the room, taking your coat off and asking for another cup of coffee.  The Doorknob close is an extra opportunity to close, but don’t try to force the prospect into immediately reversing his decision.

The Doorknob Close in Action

As with all the closes, there are many variations.  One of my clients, a national retailer of automobile tires, uses what they refer to as a “second effort” to convert the sale as the prospect is walking out the door.

A person who is leaving the store without making a purchase may not return, so the employee tries to re-engage the prospect before he leaves the premises.  This technique can be used on the telephone, too.

Thanks, Lt. Columbo!

The Doorknob Close has rescued countless sales through the years.  Never give up on asking one more question and keeping dialog open.  Sometimes that “one more thing” is the sale.  RIP, Peter Falk and Lt. Columbo.

Every seller should know about 22 ways to close

Want to close more sales and make more money?  Learn more sales closes from 22 Sales Closes That Work, a one-hour audio program and 30-page e-book that will help you improve your sales numbers almost overnight.

As with all of Michael Angelo Caruso’s offerings, this product comes with an unconditional money-back guarantee.